Milagrow Business and Knowledge Solutions did a dipstick market research on Mobile Phone brands in India, reasons why people buy particular phones, what price range they prefer etc.
5. The Questionnaire – SnapShot (contd...) Openness to new brands * 17 th Question deleted
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12. The Response – in detail Why did I choose this brand over others? (55.38%) (40.00%) (20.00%) (32.31%) (10.77%) (3.08%) (12.31%) ‘ Others’ include – user friendly, came with connection, bought by company
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18. The Response – in detail Depends on the bundled offer (if it has something new that is unavailable otherwise) 23% Don’t care about this when buying a phone. 9% Would prefer bundled service 22% Would prefer to choose service myself 46% Would I prefer a connection bundled with my phone? Total respondents were 65
19. The Response – in detail Would I be open to buying a brand completely new to the market ? Yes and Not sure/Don’t know = 21%+34% = 55% (36 respondents) can be seen as an index of opportunity for new brands. Total respondents were 65
20. Why Would I shift to a brand that is completely new to the market? Total respondents were 65 The Response – in detail