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Enterprise Online Fundraising Plan and Research

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Rebecca Higman

Enterprise Community Partners (a nonprofit national leader in investment capital and development services for affordable housing and community revitalization) spent some time wondering how to up their online fundraising results, and a whole lot more time acting. The deck includes research topics, creating donor profiles and personas and six strategies to online outreach. This presentation was first shared at the Network for Good and Maryland Nonprofits "ePhilanthropy 101: Effective & Inexpensive Fundraising in a Downturn" program on March 27, 2009.

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Network for Good Online Giving Day March 27, 2009
About Enterprise ,[object Object],[object Object],[object Object],[object Object],[object Object]
Growing Importance of Online Donors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why People Give Online
Value of Online Relationships
Our History in Online Giving ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Coordinated Communication ,[object Object],[object Object],[object Object],[object Object],[object Object]
Our Donor Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Six Strategies for 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. Expand Online Giving ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. Establish Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Donor Stewardship System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Donor Stewardship System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. Communications Calendar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Leverage Public Policy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6. Grow Our Database ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Has Worked ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Old Homepage
New Homepage
What Needs Improvement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advice in this Economy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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