2. History
• 1903- James L. Kraft started manufacturing cheese and selling
• 1914- Opened first plant
• 1923- Kraft Cheese Co. acquires Fred Walker and Co.
• 1928- Kraft Cheese Co. acquires Phenix Cheese Corp.
• 1937- Kraft Macaroni and Cheese
• 1986- Kraft purchases Tombstone Pizza Corp.
• 1988- Phillip Morris Cos. purchases Kraft for $12.9 Billion
• 1989- General Foods and Kraft merge to become Kraft General Food (KGF)
• 1990- KGF International acquires Jacobs Suchard AG
• 1992- KGF International acquires five European confectionary companies
• 1993- KGF International Freya Marabou for $1.3 Billion
• 2000- KGF merges with Phillip Morris
• 2001- Kraft begins trading on NYSE
• 2004- Kraft launches Tassimo hot beverage system
• 2005- South Beach Diet Introduced
• 2007- Kraft is now fully independent
• 2009- Kraft Food Inc. introduced along with new corporate website
3. • Vision Statement
– Helping people around the world eat and live better
– Creating a More Delicious World
• Mission Statement
– Make Today Delicious
Vision and Mission Statements
10. Tax Rate in Some Major Countries
India Tax Rate is 40%
Canada Federal 11%to 15% and provincial 1 to 16%
Singapore Tax rate is 17%
Ireland Tax rate is 12.25%
China Tax rate is 15%
Australia Tax rate is 30%
New Zealand Tax rate 28%
United Kingdom Tax rate is 21 to 26%
12. Economical Condition
Country GDP (US $) Unemployment rate (%) Inflation rate
(%)
Commercial Bank prime
lending rate (%)
USA 14,991,300
million
7.7 2.0 3.25
Canada 1,736,869
million
7.2 1.8 2.60
India 1,897,608
million
3.8 9.2 8.50
Top Economies Last Highest Lowest Unit
UNITED STATES -42960.00 -831.00 -67351.00 USD Million
INDIA -561.19 13.91 -1111.46 INR Billion
CANADA -1017.00 8590.00 -2530.00 Million CAD
Balance Of Trade
13. Motivation
Extrinsic Rewards
•Basic Pay
•Pay Raise
•Promotion
•Awards
•Picnic, Coupons, etc
Intrinsic Rewards
•Feel of Special Being
•Pride Of Performance
•Reorganization
•Well Behave
•Better Workplace
16. Theory Y
Theory Y Motivators
- Freedom
- Empowerment
- Better Workplace
- Give Respect
- Better Career Path
- Reorganization Of Work
- Holistic Concerns
17.
18. “BEST COMPANY FOR FINANCIAL PROFESSIONALS”
By, CFO MAGAZINE
“Top 50 COMPANIES WITH DIVERSITY”
By, DIVERSITYINC
“100 BEST COMPANIES FOR WORKING MOTHERS”
By, WORKING MOTHERS
Awards And Honors