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The Chinese Dragon Funnel of Innovation

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Revisions of the "double diamond" and the "innovation funnel"

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The Chinese Dragon Funnel of Innovation

  1. 1. The “Chinese Dragon” Funnel The Non-Linear Design Funnel of Divergence + Convergence + Divergence + Convergence…
  2. 2. http://www.mech.utah.edu/senior_design/07/uploads /Main/Lect12-ConceptSelection.pdf
  3. 3. CC+CG Initial number of concepts based on PDS Initial number reduced New ones added Further reduction (FR) Further addition (FA) FR FA CC CC CC CG CG Apply controlled convergence (CC) Apply concept generation (CG) CONCEPT SELECTED http://www.materials.ox.ac.uk/uploads/file/design/de sign_notes1.ppt
  4. 4. The div/conv linear model
  5. 5. The “Chinese Dragon” Funnel
  6. 6. The “Chinese Dragon” Funnel
  7. 7. The “Chinese Dragon” Funnel 1 explore solution space 2 narrow down options 3 revise solution space 1 explore solution space 2 narrow down options 3 revise solution space 1 explore solution space 2 narrow down options 3 revise solution space
  8. 8. The “Chinese Dragon” Funnel –key ideas 1. Temporary choices: Overall process is convergent (hence funnel), but relies heavily on divergent decision-making 2. Successive approximations: Problem-solution coevolve together 3. Ideas are not light bulbs: Eureka! is less having the idea, and more understanding it 4. Clear vision: but remain flexible (pivoting) 5. No right/wrong responses, but more/less appropriate 6. Abductive reasoning: ban the phrase “prove it!” 7. F4: Fail early, fail cheap, fail often, fail different

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