Roland Smart

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Roland believes that marketing is going through a transformation driven by new technologies and practices. He is a proponent of integrating Agile -the approach that revolutionized software development- with marketing. Doing so positions the chief marketing officer alongside the chief product officer as the two primary drivers of the business. This in turn enables the chief marketing officer to serve as the steward of the overall customer experience -not just the brand- at a time when companies are increasingly competing on this basis. Roland is a product oriented marketing leader who serves as the VP of Social & Community Marketing at Oracle. As such, he oversees Oracle's user communiti...

agile marketing marketing agile linguistics digital body language evolution oracle eloqua social technology marketing automation product design innovation social media social networks npr process design

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About

Roland Smart

Presentations

Making of A Process Diagram

Online Communications (Scrubbed)

Marketing 2.0 Explained

Marketing 2.0 Consultant

Digital Think In Deck

Building Brands on Social Networks

Slow innovation

Is The Future Of Marketing Automation Social?

The Coevolution of Language & Social Technologies

The New Marketing Manifesto: Modern Marketing in an Agile World

The State of Agile Marketing 2017

The Agile Marketing Executive

Agile Marketing & Customer Experience

SprintOne: Barriers to Adoption of Agile in Marketing

Scaling Agile Marketing

Likes

Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.

Modern marketing organizational structure @kaykas - jascha kaykas-wolff

Subject To Change: creating great products and services for an uncertain world

The Future Of Social Networks