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Business Models for Startups

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Business models startups can use and examples of big companies and startups applying the various models. Plus some do's and don'ts

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1 of 13
“ Boulevard of Broken Dreams” - But you’re not alone... April 2009 [email_address] twitter: @seedcamp
Business Models for Startups ,[object Object],[object Object],[object Object],[object Object],[object Object]
Business Models for Startups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising ,[object Object],There’s a lot of noise. Isn’t so dissimilar to the physical world Don’t rely solely on advertising
You have to pedal twice as fast to go the same distance data thanks to ,[object Object],[object Object],Expedia (Marketplace), Business Week and NYT (Offline one-off and subscriptions) Startup examples – Zoombu (lead gen), Simply Hired (job seekers), Zemanta (Amazon affiliate)
Freemium Skype, Flickr, 37Signals, iMall, Freetailer, Freeservers Basekit, Box.net, Zemanta Pro Model: Offer basic services for free (features, use), drive users, and charge a premium for truly advanced features
Subscription Model: Straight charge for use of service. Can have promotional offers Salesforce, Amazon EC2, Gartner Slicehost (actually, fewer startups starting with a straight subscription model)
Marketplace & eCommerce Build a great marketplace and they will pay Or make and sell something people want
Marketplace and eCommerce ,[object Object],[object Object],[object Object],[object Object],Expedia (Merchant model),Net-a-porter, Zappos myBuilder, Rent Mine Online
Licensing and SaaS ,[object Object],[object Object],[object Object],Big company: Livebookings, Meebo, Magnify.net, NetSuite Startups: Toksta, Stupeflix
Virtual Goods ,[object Object],Changeyou, Tencent, Second Life, Habbo Hotel Stardoll, Kyko, HotorNot
Graduated Business Models ,[object Object],[object Object],[object Object],[object Object],[object Object]
Good Blogs/Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Business Models for Startups

  • 1. “ Boulevard of Broken Dreams” - But you’re not alone... April 2009 [email_address] twitter: @seedcamp
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Freemium Skype, Flickr, 37Signals, iMall, Freetailer, Freeservers Basekit, Box.net, Zemanta Pro Model: Offer basic services for free (features, use), drive users, and charge a premium for truly advanced features
  • 7. Subscription Model: Straight charge for use of service. Can have promotional offers Salesforce, Amazon EC2, Gartner Slicehost (actually, fewer startups starting with a straight subscription model)
  • 8. Marketplace & eCommerce Build a great marketplace and they will pay Or make and sell something people want
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.