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Cool
Infographics
February 11, 2014
#coolinfo
Randy Krum
randy@infonewt.com
Coolinfographics.com/
links-feb14
Intro to Infographics
Up from 40 in 1986

174 Newspapers/Day
Dr. Martin Hilbert, USC, 2007
Petabyte
TB
20 PB/Day

50 PB
Facebook
Data Warehouse
250 PB
125,000

Over 100,000
Petabytes/Month
in 2016

100,000

75,000

Global Internet Traffic Growth
(Petabytes/Month)

50,000

25,000

1990

1999

2008

2014 2017
Cisco Visual Networking Index, 2013
Image by Will Lion, 2008
bingiton.com
80% of the brain is dedicated to
visual processing
University of Rochester, 2004
The human brain is a
pattern recognition machine
NASA needs humans...
...to analyze Mars

planetfour.org
Picture Superiority Effect
Memory retention after 3 days

10%

65%

Text or Audio Only

Text + Picture
European Journal of Cognitive Psychology 18(6), 2006
Advertising Understands
14
“Of all methods for analyzing
and communicating statistical
information, well-designed
data graphics are usually the
simplest and at the same time
the most powerful.”

Edward Tufte, 2001
What is an infographic?
Data Visualizations
Info Art

cristian-vasile.fineartamerica.com
Infographics
Tell
Stories
3-Part Story Format
Introduction/Foundation

Ah-Ha!
The Main Event

Call-To-Action/Conclusion
www.rothira.com/tower-of-beer

Introduction

Ah-Ha!
The Main Event

Conclusion
Visualizing data compares
multiple values and puts
the information into
CONTEXT
There are approximately

2,267,233,742
global Internet users
InternetWorldStats.com
Dec 31, 2011

Big fonts are NOT data visualizations!
There are approximately

2,267,233,742
global Internet users
InternetWorldStats.com
Dec 31, 2011

Approximately

7,009,000,000
total people on Earth
US Census Bureau (USCB)
March 2012
There are approximately

2,267,233,742
global Internet users
InternetWorldStats.com
Dec 31, 2011

Approximately

311,591,917
total people in the U.S.
US Census Bureau (USCB)
July 2012
The
5-Second
Rule
Quick <5sec

Long >5min
Key
Message
What is the ONE
thing you want your
audience to
remember?
“Google makes money
from advertising!”
Data Dense

bit.ly/Z2dQxx
Tall
Format
Search term =
“Infographic”

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014
Intro to Infographics

Marketing Infographics
Popular,
Interesting,
Related
Topics
Share
Data
About
Yourself
Infographic
Ad
Infographic
PR
Share
Internal
Data
Online Lifespan
How long will your
infographic content
remain relevant?
Royal Wedding
= One Week
BP Oil Spill
= One Month
= One Year

Timeplots.com
= One Month...Every Year

frightcatalog.com/halloween-history
= Many years

winefolly.com/review/5-tips-to-perfect-food-and-wine-pairing
Infographics and

SEO
Web spiders
can’t see your
infographic

Text
Meta-Data
Alt Text
The Goal:
Quality, High Ranking Links

Mashable
Facebook, Twitter & Pinterest
DON’T COUNT
Infographic Release Strategy
1.
2.
3.
4.

Landing Page
Self-Promotion
Outreach
Tracking
1. Landing Page
Sharing Buttons
Descriptive Text
Infographic
Embed Code

<

>
2. Self Promotion
Half-Life of a link
post is ~3 hours
3. Outreach

Key
Influencers

News
Media

Personal
Networks

Infographic
Sites
4. Tracking

Backlinks

Web Stats
Social
Shares

Posts
Without Links
Intro to Infographics

Marketing Infographics

Internal Infographics
Financial
Data
Sales
Data
Social Media Strategy
Complex Connections
Quantitative Data
Qualitative
Data
Annual
Reports
Corporate
Sustainability
Report
$224B
TV Subscriptions

$558
Billion

Paste Into
Presentations

$135B
Books

Paid
Content
Moving $68B
Online

Newspapers

$58B

Home Video

$53B
Magazine

$20B Music
Intro to Infographics

Marketing Infographics

Design Tips

Internal Infographics
WRONG

1X
Area = 0.79in2
Diameter = 1in

CORRECT

1X

9X

Area = 7.07in2
Diameter = 3in

3X

Area = 2.355in2
Diameter = 1.73in

Area = 0.785in2
Diameter = 1in

#1 Be Accurate
#2
Be
Focused
#3 Be Transparent
#4 Be Different
www.visual-literacy.org/periodic_table/periodic_table.html
amzn.to/MjBdPq
theconversationprism.com

#5 Be Attractive
#6 Be Varied
copyright

©

OR

creative
commons

Include original URL

http://company.com/infographic

#7 Clear Footnotes
Intro to Infographics

Infographic Tools

Design Tips

Marketing Infographics

Internal Infographics
Title&
35"
30"
25"
20"

Series"1"

15"

Series"2"

10"
5"
0"
1/1/02" 2/1/02" 3/1/02" 4/1/02" 5/1/02"

Don’t Use the Templates!
2002 Store Openings
32#

32#
28#

28#

21#
15#
12#

Jan#

12#

Feb#

12#

Mar#

12#

Apr#

May#

Clean up your charts
Design With Objects
Excel Conditional Formatting
Excel Conditional Formatting
Vector Graphics

Adobe Illustrator

Visio

OmniGraffle

PowerPoint

Inkscape
Image Editing

Adobe Photoshop

Pixelmator

GIMP

Acorn
The Noun Project

thenounproject.com
Wordle.net
chartle.net
gliffy.com
Asia
0

Ireland

Americas

Africa

Middle East

Europe

Japan
United States

Germany

Spain

UK
Chile
France

Czech Republic

Poland
Portugal
Taiwan

Ghana
Brazil
Bosnia
Slovakia
Italy
Romania

Hungary
South Africa

CroatiaBulgaria

Israel

Greece

Tanzania
Argentina

Kenya
Lebanon

Serbia

United Arab Emirates

Uganda

Peru
Jordan

Indonesia
Bangladesh

India
Eqypt

Singapore

Turkey

50
Malaysia
Saudi Arabia

Morocco
Colombia

Ukraine Venezuela
Iraq
Algeria

Nigeria
Mexico

Russia
Pakistan

Thailand

Philippines

Yemen
China

Syria
Iran

100
10

5

0

PowerPoint
inmaps.linkedinlabs.com
Infographic Resumes
Use infographics
and visual design
to market
yourself.
Tips
• Additional summary
• Highlight your strengths
• Printable
• Warning: Visual Accuracy
pinterest.com/rtkrum/infographic-visual-resumes/
Option 1
Complete
Summary
Cover
Page
Option 2
Integrated
Visuals
Online Resume Builders
Coolinfographics.com/Tools
More Information

Infographic Tools

Design Tips

Intro to Infographics

Marketing Infographics

Internal Infographics
Edward Tufte
EdwardTufte.com

amzn.to/MI7Ipz
Alberto Cairo
@albertocairo

TheFunctionalArt.com
amzn.to/VklQif
Nathan Yau
@flowingdata

FlowingData.com
amzn.to/NxjuXi
Mark Smiciklas
@intersection1

amzn.to/MwuF4c

intersectionconsulting.com
Information
Graphics
Sandra Rendgen
Julius Wiedemann

amzn.to/PhROXf
coolinfographics.com/book
bit.ly/coolinfogroup
Follow
coolinfographics.com
linkedin.com/in/rtkrum
twitter.com/rtkrum
facebook.com/rtkrum
gplus.to/rtkrum
Flipboard:Tech & Science
?
Data Visualization DC Meetup Cool Infographics Presentation Feb 2014

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