Visualizing Your Startup Pitch Deck
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Dallas Startup Week Presentation Apr 2016
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Visualizing Your Startup Pitch Deck
- 1. Randy Krum April 14, 2016 Visualizing Your Startup Pitch Deck
- 2. Randy Krum President, InfoNewt @rtkrum CONTINUING AND PROFESSIONAL EDUCATION DFW DataViz & Infographics 5 Things About Me
- 3. 280 Newspapers/Day Dr. Martin Hilbert, USC, 2014 Information Overload 1986 2007 2014 174 Newspapers/Day 40 Newspapers/Day
- 5. University of Rochester, 2004 80% of the brain is dedicated to visual processing
- 6. The human brain is a pattern recognition machine
- 7. Picture Superiority Effect European Journal of Cognitive Psychology 18(6), 2006 10% 65% Text or Audio Only Text + Picture Memory retention after 3 days
- 9. 14
- 10. Good DataVisualizations are… Understood Faster Memorable Actionable
- 11. Business DataViz
- 13. Business Model
- 15. 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 0 100 50 6 Search term = “Infographic” State of the Market
- 20. Recruiting
- 21. Infographic PR
- 22. Customer Emails
- 26. Visualizing data compares multiple values and puts the information into CONTEXT
- 27. There are approximately 3,079,339,857global Internet users InternetWorldStats.com December 31, 2014 Big fonts are NOT data visualizations!
- 28. Data shown as text-only provides no context! thesocialmediahat.com/active-users
- 29. Global Internet Users 2014 3,079,339,857 It’s tough to visualize a number by itself
- 30. There are approximately 3,079,339,857 global Internet users InternetWorldStats.com December 31, 2014 Approximately 7,264,623,793 total people on Earth US Census Bureau (USCB) December 2014
- 31. There are approximately 3,079,339,857 global Internet users InternetWorldStats.com December 31, 2014 Approximately 320,087,963 total people in the U.S. US Census Bureau (USCB) December 2014
- 32. If your data is important enough to include in the report/presentation/infographic… Visualize it!
- 39. Mixing Photos & DataViz
- 40. Tell A Story
- 42. Preattentive Attributes Visual aspects your brain can process easily in a fraction of a second Form Color PositionSize
- 43. Count the 4’s 1 9 543 1 5 2 6 5 3 8 9 7 9 3 3 2 882 4 6 6 4 3 3 3 2 7 9 5 2 1 980 8 4 9 7 1 6 3 9 9 3 7 1 2 905 5 8 0 9 7 4 4 4 5 9 2 0 6 873 8 1 4 0 6 2 6 2 0 8 9
- 44. Use Size 1 9 5 43 1 5 2 6 5 3 8 9 7 9 3 3 2 882 46 6 43 3 3 2 7 9 5 2 1 980 8 4 9 7 1 6 3 9 9 3 7 1 2 905 5 8 0 9 7 4 445 9 2 0 6 873 8 1 40 6 2 6 2 0 8 9
- 45. Use Opacity 1 9 543 1 5 2 6 5 3 8 9 7 9 3 3 2 882 4 6 6 4 3 3 3 2 7 9 5 2 1 980 8 4 9 7 1 6 3 9 9 3 7 1 2 905 5 8 0 9 7 4 4 4 5 9 2 0 6 873 8 1 4 0 6 2 6 2 0 8 9
- 46. Use Color 1 9 543 1 5 2 6 5 3 8 9 7 9 3 3 2 882 4 6 6 4 3 3 3 2 7 9 5 2 1 980 8 4 9 7 1 6 3 9 9 3 7 1 2 905 5 8 0 9 7 4 4 4 5 9 2 0 6 873 8 1 4 0 6 2 6 2 0 8 9 4 4 4 4 4 4 4 4
- 47. Use Callouts 1 9 543 1 5 2 6 5 3 8 9 7 9 3 3 2 882 4 6 6 4 3 3 3 2 7 9 5 2 1 980 8 4 9 7 1 6 3 9 9 3 7 1 2 905 5 8 0 9 7 4 4 4 5 9 2 0 6 873 8 1 4 0 6 2 6 2 0 8 9
- 48. Combinations! 4 4 4 4 4 4 4 4 1 9 53 1 5 2 6 5 3 8 9 7 9 3 3 2 882 6 6 3 3 3 2 7 9 5 2 1 980 8 9 7 1 6 3 9 9 3 7 1 2 905 5 8 0 9 7 5 9 2 0 6 873 8 1 0 6 2 6 2 0 8 9 4 4 4 4 4 4 4 4
- 50. Clean Chart + Preattentive Attributes 0" 10" 20" 30" 40" 50" 60" 1975" 2007" Melanoma(incidence(rates(per(100,000(people( Australia(has(the(HIGHEST(rates(of(Melanoma((Skin(Cancer)( USA" AUS" UK"
- 51. 2x2 Grid Attribute 4 Attribute 3 Attribute 1 Attribute 5 Attribute 6 Attribute 10 Attribute 8 Attribute 2 Attribute 7 Attribute 9
- 52. Highlight the Insight Attribute 4 Attribute 3 Attribute 1 Attribute 5 Attribute 6 Attribute 10 Attribute 8 Attribute 2 Attribute 7 Attribute 9
- 61. Qualitative Data
- 65. Solve a Problem
- 66. Addressable Size of the Market? $558 Billion Paid Content Moving Online $20B Music $53B Magazine $58B Home Video $68B Newspapers $135B Books $224B TV Subscriptions Other Physical Retail $9,000B $400B $50B Online $600B $10 Trillion Total
- 67. Funding Strategy Angel Seed Venture Capital Investors Series A Supporting Entities (contingent) Pre-Series A Supporting Entities Angel Supporting Entity Buyout Supporting Entities Angel Venture Capital Investors
- 70. Total 225% ???
- 72. Calculate Area for Shapes 1X 9X 1X 3X Area = 0.79in2 Diameter = 1in Area = 0.785in2 Diameter = 1in Area = 7.07in2 Diameter = 3in Area = 2.355in2 Diameter = 1.73in WRONG CORRECT
- 75. Bedford Police Department Budget Budget Circle Circle 2009-2010 Area Diameter Police Patrol $4,609,556 5.30 2.60 C.I.D. $1,545,216 1.78 1.50 Community Services $843,754 0.97 1.11 DetenBon Services $802,880 0.92 1.08 AdministraBon $782,525 0.90 1.07 Dispatch $662,940 0.76 0.99 Traffic $530,514 0.61 0.88 Records $372,171 0.43 0.74 Red Light Camera $371,460 0.43 0.74 Animal Control $362,703 0.42 0.73 SWAT $18,660 0.02 0.17 Drug Enforcement $15,000 0.02 0.15 Training $6,600 0.01 0.10 Total $10,923,979 12.57 4.00
- 77. Sales Data
- 78. Math Area = Length x Width 4.0 in2 = 2.0” x 2.0” 12.0 in2 = 6.0” x 2.0” 12.0 in2 / 4.0 in2 = 3
- 79. Different Widths = BAD!
- 80. Non-Zero Baseline = BAD!
- 81. 0%
- 82. Median Household Income $49,000 $51,000 $53,000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 $0 $26,500 $53,000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
- 83. Median Household Income (Recommended) $49,000 $51,000 $53,000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 $0 $26,500 $53,000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
- 84. 3D = BAD!
- 86. coolinfographics.com/book Download a Free Chapter!
- 87. DFW DataViz & Infographics DFW DataVisualization & Infographics #DFWDataVizbit.ly/DFWDataViz