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Five aspects of  effective networks   -or- Don't push the river,  it flows by itself Ruby Sinreich live:  lotusmedia.org &  brianandruby.org play:  OrangePolitics.org work:  HASTAC.org
MySpace and Facebook didn’t invent social networks. lotusmedia.org orangepolitics.org
We already had “social marketing” too. lotusmedia.org orangepolitics.org
So... what makes networks “swarm?” lotusmedia.org orangepolitics.org
Strong social ties Personal relationships Trust Awareness lotusmedia.org orangepolitics.org 1
Online social networks (duh) lotusmedia.org orangepolitics.org
Meetups, conferences, parties lotusmedia.org orangepolitics.org http://www.flickr.com/photos/rbucich/3623885548 http://www.flickr.com/photos/cobalt/248044067/ http://www.flickr.com/photos/danielgreene/2951598183/
Common story Shared language  Collective narrative lotusmedia.org orangepolitics.org 2
Community-created messaging lotusmedia.org orangepolitics.org MoveOn’s “Obamacan” ad www.obamain30seconds.org   &  www.bushin30seconds.org
Collective editing, hive mind? lotusmedia.org orangepolitics.org
Dense communication grid ,[object Object],[object Object],[object Object],[object Object],lotusmedia.org orangepolitics.org 3
The community feeds (eats) itself lotusmedia.org orangepolitics.org
Blogs build community, not just online lotusmedia.org orangepolitics.org
Culture of sharing Data, information Skills & expertise Money Space lotusmedia.org orangepolitics.org 4
Sharing knowledge lotusmedia.org orangepolitics.org http://en.wikipedia.org/wiki/Climate_change
Sharing skillz to make great software lotusmedia.org orangepolitics.org
Network awareness Feeling like a member Knowing what the network is for lotusmedia.org orangepolitics.org 5
Flash mobs for fun and advocacy lotusmedia.org orangepolitics.org London -Daily Mail San Francisco -New York Times “ Olympic Torch Route Changed in San Francisco”
Twitter: socialblogsharingmobilenetwork lotusmedia.org orangepolitics.org
[object Object],[object Object],[object Object],[object Object],[object Object],One more time... lotusmedia.org orangepolitics.org More examples, comments, etc... lotusmedia.org/5things Props to Marty Kearns  netcentriccampaigns.org

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