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Draftfcb SEAsia Digital Workshop: Making Sense of Digital in Indonesia

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Noor Ashikin Aziz
Noor Ashikin Aziz

A digest of a one day workshop conducted to Draftfcb clients in Jakarta Indonesia.

Business
1 of 188
SEAsia Making Sense of Digital and Social Media SEAsia
Video (Socialnomics by @equalman) SEAsia
Agenda 1.Introduction 2.Indonesia Landscape 3.Break 4.Showcase 5.Summary 6.Questions SEAsia
Digital and Social Media SEAsia
Digital and Social Media Too large to be covered in one session SEAsia
Let’s focus on you Digital and Social Media for business SEAsia
Let’s focus on you you Digital and Social Media for business SEAsia
The Map of the Internet SEAsia
The Map of the Internet SEAsia
Digital is THIS complicated SEAsia
Digital is THIS complicated Yet awesome when done right SEAsia
Video (Social Media ROI by @equalman) SEAsia
SEAsia
Digital = Social Media Social Media = Digital SEAsia
Digital Media SEAsia
Blunt truth Digital media is not mass media. You will never reach most Indonesians with digital. SEAsia
Blunt truth Digital media is not mass media. You will never reach most Indonesians with digital. But it reaches those in key cities. And the 80/20 rule. SEAsia
What’s the 80/20 rule? The Pareto’s Principle or Pareto’s Law. 80% of effect comes from 20% of causes. Common rule of thumb in management and business. 20% of consumers contribute to 80% of sales. SEAsia
Influence 20% of your key allies to multiply your marketing effect several fold. How? SEAsia
Influence 20% of your key allies to multiply your marketing effect several fold. How? Digital Media SEAsia
Let’s Start Making Sense of Digital and Social Media SEAsia
A look at Indonesia Digital Landscape SEAsia
Online SEAsia
Online Statistics Statistics SEAsia
Online Statistics Statistics Number 5 in top 10 list. (That’s A LOT!) SEAsia
Online Behaviours SEAsia
Online Behaviours Facebook is MOST VISITED. 59x more than Kompas, Detik & Twitter. 4x more than Yahoo. SEAsia
Online Behaviours SEAsia
Online Behaviours Key cities contribute to more numbers SEAsia
Online Behaviours SEAsia SEAsia
Online Behaviours Top 3 searched items SEAsia SEAsia
Online Behaviours Top 3 searched items Users look to make new or keep in contact with friends (social networking). And entertainment. Facebook dominates. SEAsia SEAsia
Mobile SEAsia
Mobile Statistics SEAsia
Mobile Statistics “Indonesia is set to become the third largest mobile market, after China and India... Young people below the age of 27, over 72% of population, are driving the bulk of the mobile web usage in this country.” Source: Mobile Marketing Magazine UK SEAsia
But how is mobile related to digital and online? SEAsia
But how is mobile related to digital and online? Yes they are related. Because Indonesians have their mobile habits. SEAsia
But how is mobile related to digital and online? Yes they are related. Because Indonesians have their mobile habits. What are they? SEAsia
To get connected. SEAsia
To get connected. Mobile phones as substitutes to PCs and broadband SEAsia
To get connected. Mobile phones as substitutes to PCs and broadband Connected anywhere, any time, any place On their terms SEAsia
Mobile Statistics Indonesia stands at #4 in worldwide mobile data access Satelindo #5 as top mobile network provider SEAsia
Mobile Statistics Globally, is #2 in accessing the web with mobile-browsers SEAsia
2009 sees almost 1000% increase in smartphone sales Above is Blackberry and iPhone only! How about add in the Nokia, Samsung, Sony Ericsson and other copycat phones. SEAsia
2009 sees almost 1000% increase in smartphone sales Already #2 Above is Blackberry and iPhone only! How about add in the Nokia, Samsung, Sony Ericsson and other copycat phones. SEAsia
2009 sees almost 1000% increase in smartphone sales Where are you now? Where will you be this time next year? + Already #2 Above is Blackberry and iPhone only! How about add in the Nokia, Samsung, Sony Ericsson and other copycat phones. SEAsia
So what does this all mean? SEAsia
So what does this all mean? #5 web users in Asia SEAsia
So what does this all mean? #5 web users in Asia #3 mobile users in the world SEAsia
So what does this all mean? #5 web users in Asia #3 mobile users in the world #4 worldwide mobile web/wap access SEAsia
So what does this all mean? #5 web users in Asia #3 mobile users in the world #4 worldwide mobile web/wap access #5 worldwide mobile network SEAsia
So what does this all mean? #5 web users in Asia #3 mobile users in the world #4 worldwide mobile web/wap access #5 worldwide mobile network #2 web access on mobile browser SEAsia
200+ million users in total SEAsia
SEAsia
Your Community Your Opinion Formers Your Photo Gallery Your influencers Your TVC Gallery Your Viral/Dynamic Content Your Website Your Activities SEAsia
What’s amazing is not the number of billboards advertising smart phones plastered along the roads. SEAsia
What’s amazing is not the number of billboards advertising smart phones plastered along the roads. But that nearly ALL of them advertise getting connected to Facebook, Yahoo, YouTube, Gmail, etc SEAsia
Digital Media for Business 4 social media tools you should be on SEAsia
Tool #1 SEAsia
Tool #1 • Largest social network community SEAsia
Tool #1 • Largest social network community • Personal and/or Branded SEAsia
Tool #1 • Largest social network community • Personal and/or Branded • Status updates with inline comments SEAsia
Tool #1 • Largest social network community • Personal and/or Branded • Status updates with inline comments • News updates and discussion forums SEAsia
Tool #1 • Largest social network community • Personal and/or Branded • Status updates with inline comments • News updates and discussion forums • Photo and video sharing SEAsia
Tool #1 • Largest social network community • Personal and/or Branded • Status updates with inline comments • News updates and discussion forums • Photo and video sharing • Branded applications, games, contests SEAsia
Tool #1 • Largest social network community • Personal and/or Branded • Status updates with inline comments • News updates and discussion forums • Photo and video sharing • Branded applications, games, contests • Social graphs and influencers SEAsia
Tool #1 • Largest social network community • Personal and/or Branded • Status updates with inline comments • News updates and discussion forums • Photo and video sharing • Branded applications, games, contests • Social graphs and influencers • Facebook connect ecosystem SEAsia
Tool #1 • Largest social network community • Personal and/or Branded • Status updates with inline comments • News updates and discussion forums • Photo and video sharing • Branded applications, games, contests • Social graphs and influencers • Facebook connect ecosystem • Influencer-mining SEAsia
Facebook is the NEW internet SEAsia
Internet 1996 vs SEAsia
Internet 1996 vs • Email • IRC • Static lightweight info • Simple graphics • Very simple games • IM • Simple browsers SEAsia
Internet 1996 vs • Email • Email • IRC • Groups discussion • Static lightweight info • Static lightweight info • Simple graphics • Enhanced graphics • Very simple games • Smart simple games • IM • Facebook chat • Simple browsers • Mobile browsers SEAsia
Tool #2 SEAsia
Tool #2 • Engage with Brand followers SEAsia
Tool #2 • Engage with Brand followers • Narrowcast to listeners SEAsia
Tool #2 • Engage with Brand followers • Narrowcast to listeners • Short, simple, to-the-point messaging SEAsia
Tool #2 • Engage with Brand followers • Narrowcast to listeners • Short, simple, to-the-point messaging • Track and monitor trends SEAsia
Tool #2 • Engage with Brand followers • Narrowcast to listeners • Short, simple, to-the-point messaging • Track and monitor trends • Track and monitor sentiment SEAsia
Tool #2 • Engage with Brand followers • Narrowcast to listeners • Short, simple, to-the-point messaging • Track and monitor trends • Track and monitor sentiment • Link-sharing engine SEAsia
Tool #2 • Engage with Brand followers • Narrowcast to listeners • Short, simple, to-the-point messaging • Track and monitor trends • Track and monitor sentiment • Link-sharing engine • Word-of-mouth igniters SEAsia
Tool #2 • Engage with Brand followers • Narrowcast to listeners • Short, simple, to-the-point messaging • Track and monitor trends • Track and monitor sentiment • Link-sharing engine • Word-of-mouth igniters • Influencers and opinions leaders SEAsia
Tool #2 • Engage with Brand followers • Narrowcast to listeners • Short, simple, to-the-point messaging • Track and monitor trends • Track and monitor sentiment • Link-sharing engine • Word-of-mouth igniters • Influencers and opinions leaders • Symbiotic social media ecosystem SEAsia
Question to Biz Stone by an Indonesian student: “How do you encourage the use of Twitter?” SEAsia SEAsia
Question to Biz Stone by an Indonesian student: “How do you encourage the use of Twitter?” Biz Stone’s answer: “You sign up and use Twitter.” SEAsia SEAsia
Tools let you know what they’re talking about. And when they’re talking about it. SEAsia
Tool #3 SEAsia
Tool #3 • World’s #1 video site SEAsia
Tool #3 • World’s #1 video site • User, brand and community generated SEAsia
Tool #3 • World’s #1 video site • User, brand and community generated • Branded channels, custom designed SEAsia
Tool #3 • World’s #1 video site • User, brand and community generated • Branded channels, custom designed • Aggregate like-wise videos via ‘tags’ SEAsia
Tool #3 • World’s #1 video site • User, brand and community generated • Branded channels, custom designed • Aggregate like-wise videos via ‘tags’ • Feeds into external sites SEAsia
Tool #3 • World’s #1 video site • User, brand and community generated • Branded channels, custom designed • Aggregate like-wise videos via ‘tags’ • Feeds into external sites • Open-video ecosystem SEAsia
Tool #3 • World’s #1 video site • User, brand and community generated • Branded channels, custom designed • Aggregate like-wise videos via ‘tags’ • Feeds into external sites • Open-video ecosystem • Video mashups SEAsia
Tool #3 • World’s #1 video site • User, brand and community generated • Branded channels, custom designed • Aggregate like-wise videos via ‘tags’ • Feeds into external sites • Open-video ecosystem • Video mashups • Contests SEAsia
Samples & Benchmarks SEAsia
Samples & Benchmarks SEAsia
Samples & Benchmarks SEAsia
Samples & Benchmarks SEAsia
Samples & Benchmarks SEAsia
Samples & Benchmarks SEAsia
Samples & Benchmarks SEAsia
Samples & Benchmarks SEAsia
Tool #4 SEAsia
Tool #4 • World’s #1 blog engine SEAsia
Tool #4 • World’s #1 blog engine • World’s most used CMS and website builder SEAsia
Tool #4 • World’s #1 blog engine • World’s most used CMS and website builder • Adopted by large enterprises and portals SEAsia
Tool #4 • World’s #1 blog engine • World’s most used CMS and website builder • Adopted by large enterprises and portals • Open source and free SEAsia
Tool #4 • World’s #1 blog engine • World’s most used CMS and website builder • Adopted by large enterprises and portals • Open source and free • Extremely customisable SEAsia
Tool #4 • World’s #1 blog engine • World’s most used CMS and website builder • Adopted by large enterprises and portals • Open source and free • Extremely customisable • Thousands of free plug-and-play add ons SEAsia
Tool #4 • World’s #1 blog engine • World’s most used CMS and website builder • Adopted by large enterprises and portals • Open source and free • Extremely customisable • Thousands of free plug-and-play add ons • Thousands of developers, many from Indonesia SEAsia
Tool #4 • World’s #1 blog engine • World’s most used CMS and website builder • Adopted by large enterprises and portals • Open source and free • Extremely customisable • Thousands of free plug-and-play add ons • Thousands of developers, many from Indonesia • Integrate easily with key social networks SEAsia
WP, the social media engine for many big brands SEAsia
WP, the social media engine for many big brands SEAsia
WP, the social media engine for many big brands SEAsia
WP, the social media engine for many big brands SEAsia
WP, the social media engine for many big brands SEAsia
WP, the social media engine for many big brands SEAsia
WP, the social media engine for many big brands SEAsia
WP, the social media engine for many big brands SEAsia
Traction is important in any digital media campaign SEAsia
Traction is important in any digital media campaign You cannot go from zero to 10,000 followers in a short time. To be effective, it must run it course to gain faith and followers. SEAsia
No two digital media campaigns are alike SEAsia
No two digital media campaigns are alike Different brands SEAsia
No two digital media campaigns are alike Different brands Different communities SEAsia
No two digital media campaigns are alike Different brands Different communities Different influences SEAsia
No two digital media campaigns are alike Different brands Different communities Different influences Different goals SEAsia
No two digital media campaigns are alike Different brands Different communities Different influences Different goals Different KPIs and ROIs SEAsia
Setting up a winning digital and social media play Which is the right structure? Is there one? SEAsia
Which structure for your business? SEAsia
Which structure for your business? Xpax SEAsia
Which structure for your business? Xpax Air Asia SEAsia
Which structure for your business? Xpax Air Asia Skittles SEAsia
Break SEAsia
Walking the Talk Case Studies from the Draftfcb Network SEAsia
Case Studies Removed Contact me for details SEAsia
End of showcase But not the end of the show SEAsia
How can we help you? SEAsia
How can we help you? Let’s start with known questions. SEAsia
How can we help you? Let’s start with known questions. “What should my business do to get started?” SEAsia
How can we help you? Let’s start with known questions. “What should my business do to get started?” Prepare a budget. SEAsia
How can we help you? Let’s start with known questions. “What should my business do to get started?” Prepare a budget. Know your brand and marketing goals. SEAsia
How can we help you? Let’s start with known questions. “What should my business do to get started?” Prepare a budget. Know your brand and marketing goals. Set your targets. SEAsia
How can we help you? Let’s start with known questions. “What should my business do to get started?” Prepare a budget. Know your brand and marketing goals. Set your targets. Appoint the right agency. SEAsia
How can we help you? Let’s start with known questions. SEAsia
How can we help you? Let’s start with known questions. “I have a website. What should I do now?” SEAsia
How can we help you? Let’s start with known questions. “I have a website. What should I do now?” Look and study your website statistics. SEAsia
How can we help you? Let’s start with known questions. “I have a website. What should I do now?” Look and study your website statistics. Analyse the data and interaction rate. SEAsia
How can we help you? Let’s start with known questions. “I have a website. What should I do now?” Look and study your website statistics. Analyse the data and interaction rate. If no to above, implement them. SEAsia
How can we help you? Let’s start with known questions. “I have a website. What should I do now?” Look and study your website statistics. Analyse the data and interaction rate. If no to above, implement them. Un-flash your website. SEAsia
How can we help you? Let’s start with known questions. “I have a website. What should I do now?” Look and study your website statistics. Analyse the data and interaction rate. If no to above, implement them. Un-flash your website. Optimise your site for search. SEAsia
How can we help you? Let’s start with known questions. “What else should I do?” Implement social widgets. Go through user-centered design. Put customer first. Separate user interface from content. Consider the social-push. SEAsia
How can we help you? Let’s start with known questions. SEAsia
How can we help you? Let’s start with known questions. “How do I get started with social media?” SEAsia
How can we help you? Let’s start with known questions. “How do I get started with social media?” Plan. SEAsia
How can we help you? Let’s start with known questions. “How do I get started with social media?” Plan. Plan. SEAsia
How can we help you? Let’s start with known questions. “How do I get started with social media?” Plan. Plan. Plan. SEAsia
How can we help you? Let’s start with known questions. “How do I get started with social media?” Plan. Plan. Plan. Consult an agency. SEAsia
How can we help you? Let’s start with known questions. “How do I get started with social media?” Plan. Plan. Plan. Consult an agency. Start. SEAsia
How can we help you? Let’s start with known questions. SEAsia
How can we help you? Let’s start with known questions. “How do I control negative feedback?” SEAsia
How can we help you? Let’s start with known questions. “How do I control negative feedback?” You don’t. SEAsia
How can we help you? Let’s start with known questions. “How do I control negative feedback?” You don’t. Instead, you listen. SEAsia
How can we help you? Let’s start with known questions. “How do I control negative feedback?” You don’t. Instead, you listen. And engage them so you can be the better brand. SEAsia
How can we help you? Let’s start with known questions. SEAsia
How can we help you? Let’s start with known questions. “How do I influence positive blogger sentiment?” SEAsia
How can we help you? Let’s start with known questions. “How do I influence positive blogger sentiment?” You be the BETTER BRAND. SEAsia
How can we help you? Let’s start with known questions. “How do I influence positive blogger sentiment?” You be the BETTER BRAND. You track and monitor regularly. SEAsia
How can we help you? Let’s start with known questions. “How do I influence positive blogger sentiment?” You be the BETTER BRAND. You track and monitor regularly. What you do, how you do it have different impact. SEAsia
How can we help you? Let’s start with known questions. “How do I influence positive blogger sentiment?” You be the BETTER BRAND. You track and monitor regularly. What you do, how you do it have different impact. But don’t expect positiveness to come overnight. SEAsia
How can we help you? Let’s start with known questions. “How do I influence positive blogger sentiment?” You be the BETTER BRAND. You track and monitor regularly. What you do, how you do it have different impact. But don’t expect positiveness to come overnight. Some campaigns work better than others. SEAsia
How can we help you? Let’s start with known questions. SEAsia
How can we help you? Let’s start with known questions. “How do I measure returns vs cost?” SEAsia
How can we help you? Let’s start with known questions. “How do I measure returns vs cost?” Effectiveness are measurable. SEAsia
How can we help you? Let’s start with known questions. “How do I measure returns vs cost?” Effectiveness are measurable. Set KPIs. SEAsia
How can we help you? Let’s start with known questions. “How do I measure returns vs cost?” Effectiveness are measurable. Set KPIs. Set targets. SEAsia
How can we help you? Let’s start with known questions. “How do I measure returns vs cost?” Effectiveness are measurable. Set KPIs. Set targets. Put a value to that. SEAsia
How can we help you? Let’s start with known questions. “How do I measure returns vs cost?” Effectiveness are measurable. Set KPIs. Set targets. Put a value to that. Partner with an agency. SEAsia
In summary SEAsia
In summary Digital = Social Media Social Media = Digital SEAsia
How has digital impact our lives? A reminder. SEAsia
Twitter. Most popular English word in 2009 Global Language Monitor SEAsia
SEAsia Questions? SEAsia
SEAsia Questions? Email - noor.aziz@draftfcb.com SEAsia
SEAsia Questions? Email - noor.aziz@draftfcb.com Facebook - www.facebook.com/rudyaziz SEAsia
SEAsia Questions? Email - noor.aziz@draftfcb.com Facebook - www.facebook.com/rudyaziz LinkedIn - www.linkedin.com/rudyaziz SEAsia
SEAsia Questions? Email - noor.aziz@draftfcb.com Facebook - www.facebook.com/rudyaziz LinkedIn - www.linkedin.com/rudyaziz Twitter - www.twitter.com/drNoor SEAsia
SEAsia Questions? Email - noor.aziz@draftfcb.com Facebook - www.facebook.com/rudyaziz LinkedIn - www.linkedin.com/rudyaziz Twitter - www.twitter.com/drNoor Blog - www.brainiacsatwork SEAsia
SEAsia Questions? Email - noor.aziz@draftfcb.com Facebook - www.facebook.com/rudyaziz LinkedIn - www.linkedin.com/rudyaziz Twitter - www.twitter.com/drNoor Blog - www.brainiacsatwork Online BusinessCard - www.card.ly/noor SEAsia

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Draftfcb SEAsia Digital Workshop: Making Sense of Digital in Indonesia

  • 3. Agenda 1.Introduction 2.Indonesia Landscape 3.Break 4.Showcase 5.Summary 6.Questions SEAsia
  • 4. Digital and Social Media SEAsia
  • 5. Digital and Social Media Too large to be covered in one session SEAsia
  • 6. Let’s focus on you Digital and Social Media for business SEAsia
  • 7. Let’s focus on you you Digital and Social Media for business SEAsia
  • 8. The Map of the Internet SEAsia
  • 9. The Map of the Internet SEAsia
  • 10. Digital is THIS complicated SEAsia
  • 11. Digital is THIS complicated Yet awesome when done right SEAsia
  • 12. Video (Social Media ROI by @equalman) SEAsia
  • 14. Digital = Social Media Social Media = Digital SEAsia
  • 15. Digital Media SEAsia
  • 16. Blunt truth Digital media is not mass media. You will never reach most Indonesians with digital. SEAsia
  • 17. Blunt truth Digital media is not mass media. You will never reach most Indonesians with digital. But it reaches those in key cities. And the 80/20 rule. SEAsia
  • 18. What’s the 80/20 rule? The Pareto’s Principle or Pareto’s Law. 80% of effect comes from 20% of causes. Common rule of thumb in management and business. 20% of consumers contribute to 80% of sales. SEAsia
  • 19. Influence 20% of your key allies to multiply your marketing effect several fold. How? SEAsia
  • 20. Influence 20% of your key allies to multiply your marketing effect several fold. How? Digital Media SEAsia
  • 21. Let’s Start Making Sense of Digital and Social Media SEAsia
  • 22. A look at Indonesia Digital Landscape SEAsia
  • 23. Online SEAsia
  • 25. Online Statistics Statistics Number 5 in top 10 list. (That’s A LOT!) SEAsia
  • 27. Online Behaviours Facebook is MOST VISITED. 59x more than Kompas, Detik & Twitter. 4x more than Yahoo. SEAsia
  • 29. Online Behaviours Key cities contribute to more numbers SEAsia
  • 30. Online Behaviours SEAsia SEAsia
  • 31. Online Behaviours Top 3 searched items SEAsia SEAsia
  • 32. Online Behaviours Top 3 searched items Users look to make new or keep in contact with friends (social networking). And entertainment. Facebook dominates. SEAsia SEAsia
  • 33. Mobile SEAsia
  • 35. Mobile Statistics “Indonesia is set to become the third largest mobile market, after China and India... Young people below the age of 27, over 72% of population, are driving the bulk of the mobile web usage in this country.” Source: Mobile Marketing Magazine UK SEAsia
  • 36. But how is mobile related to digital and online? SEAsia
  • 37. But how is mobile related to digital and online? Yes they are related. Because Indonesians have their mobile habits. SEAsia
  • 38. But how is mobile related to digital and online? Yes they are related. Because Indonesians have their mobile habits. What are they? SEAsia
  • 40. To get connected. Mobile phones as substitutes to PCs and broadband SEAsia
  • 41. To get connected. Mobile phones as substitutes to PCs and broadband Connected anywhere, any time, any place On their terms SEAsia
  • 42. Mobile Statistics Indonesia stands at #4 in worldwide mobile data access Satelindo #5 as top mobile network provider SEAsia
  • 43. Mobile Statistics Globally, is #2 in accessing the web with mobile-browsers SEAsia
  • 44. 2009 sees almost 1000% increase in smartphone sales Above is Blackberry and iPhone only! How about add in the Nokia, Samsung, Sony Ericsson and other copycat phones. SEAsia
  • 45. 2009 sees almost 1000% increase in smartphone sales Already #2 Above is Blackberry and iPhone only! How about add in the Nokia, Samsung, Sony Ericsson and other copycat phones. SEAsia
  • 46. 2009 sees almost 1000% increase in smartphone sales Where are you now? Where will you be this time next year? + Already #2 Above is Blackberry and iPhone only! How about add in the Nokia, Samsung, Sony Ericsson and other copycat phones. SEAsia
  • 47. So what does this all mean? SEAsia
  • 48. So what does this all mean? #5 web users in Asia SEAsia
  • 49. So what does this all mean? #5 web users in Asia #3 mobile users in the world SEAsia
  • 50. So what does this all mean? #5 web users in Asia #3 mobile users in the world #4 worldwide mobile web/wap access SEAsia
  • 51. So what does this all mean? #5 web users in Asia #3 mobile users in the world #4 worldwide mobile web/wap access #5 worldwide mobile network SEAsia
  • 52. So what does this all mean? #5 web users in Asia #3 mobile users in the world #4 worldwide mobile web/wap access #5 worldwide mobile network #2 web access on mobile browser SEAsia
  • 53. 200+ million users in total SEAsia
  • 55. Your Community Your Opinion Formers Your Photo Gallery Your influencers Your TVC Gallery Your Viral/Dynamic Content Your Website Your Activities SEAsia
  • 56. What’s amazing is not the number of billboards advertising smart phones plastered along the roads. SEAsia
  • 57. What’s amazing is not the number of billboards advertising smart phones plastered along the roads. But that nearly ALL of them advertise getting connected to Facebook, Yahoo, YouTube, Gmail, etc SEAsia
  • 58. Digital Media for Business 4 social media tools you should be on SEAsia
  • 59. Tool #1 SEAsia
  • 60. Tool #1 • Largest social network community SEAsia
  • 61. Tool #1 • Largest social network community • Personal and/or Branded SEAsia
  • 62. Tool #1 • Largest social network community • Personal and/or Branded • Status updates with inline comments SEAsia
  • 63. Tool #1 • Largest social network community • Personal and/or Branded • Status updates with inline comments • News updates and discussion forums SEAsia
  • 64. Tool #1 • Largest social network community • Personal and/or Branded • Status updates with inline comments • News updates and discussion forums • Photo and video sharing SEAsia
  • 65. Tool #1 • Largest social network community • Personal and/or Branded • Status updates with inline comments • News updates and discussion forums • Photo and video sharing • Branded applications, games, contests SEAsia
  • 66. Tool #1 • Largest social network community • Personal and/or Branded • Status updates with inline comments • News updates and discussion forums • Photo and video sharing • Branded applications, games, contests • Social graphs and influencers SEAsia
  • 67. Tool #1 • Largest social network community • Personal and/or Branded • Status updates with inline comments • News updates and discussion forums • Photo and video sharing • Branded applications, games, contests • Social graphs and influencers • Facebook connect ecosystem SEAsia
  • 68. Tool #1 • Largest social network community • Personal and/or Branded • Status updates with inline comments • News updates and discussion forums • Photo and video sharing • Branded applications, games, contests • Social graphs and influencers • Facebook connect ecosystem • Influencer-mining SEAsia
  • 70. Internet 1996 vs SEAsia
  • 71. Internet 1996 vs • Email • IRC • Static lightweight info • Simple graphics • Very simple games • IM • Simple browsers SEAsia
  • 72. Internet 1996 vs • Email • Email • IRC • Groups discussion • Static lightweight info • Static lightweight info • Simple graphics • Enhanced graphics • Very simple games • Smart simple games • IM • Facebook chat • Simple browsers • Mobile browsers SEAsia
  • 73. Tool #2 SEAsia
  • 74. Tool #2 • Engage with Brand followers SEAsia
  • 75. Tool #2 • Engage with Brand followers • Narrowcast to listeners SEAsia
  • 76. Tool #2 • Engage with Brand followers • Narrowcast to listeners • Short, simple, to-the-point messaging SEAsia
  • 77. Tool #2 • Engage with Brand followers • Narrowcast to listeners • Short, simple, to-the-point messaging • Track and monitor trends SEAsia
  • 78. Tool #2 • Engage with Brand followers • Narrowcast to listeners • Short, simple, to-the-point messaging • Track and monitor trends • Track and monitor sentiment SEAsia
  • 79. Tool #2 • Engage with Brand followers • Narrowcast to listeners • Short, simple, to-the-point messaging • Track and monitor trends • Track and monitor sentiment • Link-sharing engine SEAsia
  • 80. Tool #2 • Engage with Brand followers • Narrowcast to listeners • Short, simple, to-the-point messaging • Track and monitor trends • Track and monitor sentiment • Link-sharing engine • Word-of-mouth igniters SEAsia
  • 81. Tool #2 • Engage with Brand followers • Narrowcast to listeners • Short, simple, to-the-point messaging • Track and monitor trends • Track and monitor sentiment • Link-sharing engine • Word-of-mouth igniters • Influencers and opinions leaders SEAsia
  • 82. Tool #2 • Engage with Brand followers • Narrowcast to listeners • Short, simple, to-the-point messaging • Track and monitor trends • Track and monitor sentiment • Link-sharing engine • Word-of-mouth igniters • Influencers and opinions leaders • Symbiotic social media ecosystem SEAsia
  • 83. Question to Biz Stone by an Indonesian student: “How do you encourage the use of Twitter?” SEAsia SEAsia
  • 84. Question to Biz Stone by an Indonesian student: “How do you encourage the use of Twitter?” Biz Stone’s answer: “You sign up and use Twitter.” SEAsia SEAsia
  • 85. Tools let you know what they’re talking about. And when they’re talking about it. SEAsia
  • 86. Tool #3 SEAsia
  • 87. Tool #3 • World’s #1 video site SEAsia
  • 88. Tool #3 • World’s #1 video site • User, brand and community generated SEAsia
  • 89. Tool #3 • World’s #1 video site • User, brand and community generated • Branded channels, custom designed SEAsia
  • 90. Tool #3 • World’s #1 video site • User, brand and community generated • Branded channels, custom designed • Aggregate like-wise videos via ‘tags’ SEAsia
  • 91. Tool #3 • World’s #1 video site • User, brand and community generated • Branded channels, custom designed • Aggregate like-wise videos via ‘tags’ • Feeds into external sites SEAsia
  • 92. Tool #3 • World’s #1 video site • User, brand and community generated • Branded channels, custom designed • Aggregate like-wise videos via ‘tags’ • Feeds into external sites • Open-video ecosystem SEAsia
  • 93. Tool #3 • World’s #1 video site • User, brand and community generated • Branded channels, custom designed • Aggregate like-wise videos via ‘tags’ • Feeds into external sites • Open-video ecosystem • Video mashups SEAsia
  • 94. Tool #3 • World’s #1 video site • User, brand and community generated • Branded channels, custom designed • Aggregate like-wise videos via ‘tags’ • Feeds into external sites • Open-video ecosystem • Video mashups • Contests SEAsia
  • 103. Tool #4 SEAsia
  • 104. Tool #4 • World’s #1 blog engine SEAsia
  • 105. Tool #4 • World’s #1 blog engine • World’s most used CMS and website builder SEAsia
  • 106. Tool #4 • World’s #1 blog engine • World’s most used CMS and website builder • Adopted by large enterprises and portals SEAsia
  • 107. Tool #4 • World’s #1 blog engine • World’s most used CMS and website builder • Adopted by large enterprises and portals • Open source and free SEAsia
  • 108. Tool #4 • World’s #1 blog engine • World’s most used CMS and website builder • Adopted by large enterprises and portals • Open source and free • Extremely customisable SEAsia
  • 109. Tool #4 • World’s #1 blog engine • World’s most used CMS and website builder • Adopted by large enterprises and portals • Open source and free • Extremely customisable • Thousands of free plug-and-play add ons SEAsia
  • 110. Tool #4 • World’s #1 blog engine • World’s most used CMS and website builder • Adopted by large enterprises and portals • Open source and free • Extremely customisable • Thousands of free plug-and-play add ons • Thousands of developers, many from Indonesia SEAsia
  • 111. Tool #4 • World’s #1 blog engine • World’s most used CMS and website builder • Adopted by large enterprises and portals • Open source and free • Extremely customisable • Thousands of free plug-and-play add ons • Thousands of developers, many from Indonesia • Integrate easily with key social networks SEAsia
  • 112. WP, the social media engine for many big brands SEAsia
  • 113. WP, the social media engine for many big brands SEAsia
  • 114. WP, the social media engine for many big brands SEAsia
  • 115. WP, the social media engine for many big brands SEAsia
  • 116. WP, the social media engine for many big brands SEAsia
  • 117. WP, the social media engine for many big brands SEAsia
  • 118. WP, the social media engine for many big brands SEAsia
  • 119. WP, the social media engine for many big brands SEAsia
  • 120. Traction is important in any digital media campaign SEAsia
  • 121. Traction is important in any digital media campaign You cannot go from zero to 10,000 followers in a short time. To be effective, it must run it course to gain faith and followers. SEAsia
  • 122. No two digital media campaigns are alike SEAsia
  • 123. No two digital media campaigns are alike Different brands SEAsia
  • 124. No two digital media campaigns are alike Different brands Different communities SEAsia
  • 125. No two digital media campaigns are alike Different brands Different communities Different influences SEAsia
  • 126. No two digital media campaigns are alike Different brands Different communities Different influences Different goals SEAsia
  • 127. No two digital media campaigns are alike Different brands Different communities Different influences Different goals Different KPIs and ROIs SEAsia
  • 128. Setting up a winning digital and social media play Which is the right structure? Is there one? SEAsia
  • 129. Which structure for your business? SEAsia
  • 130. Which structure for your business? Xpax SEAsia
  • 131. Which structure for your business? Xpax Air Asia SEAsia
  • 132. Which structure for your business? Xpax Air Asia Skittles SEAsia
  • 133. Break SEAsia
  • 134. Walking the Talk Case Studies from the Draftfcb Network SEAsia
  • 135. Case Studies Removed Contact me for details SEAsia
  • 136. End of showcase But not the end of the show SEAsia
  • 137. How can we help you? SEAsia
  • 138. How can we help you? Let’s start with known questions. SEAsia
  • 139. How can we help you? Let’s start with known questions. “What should my business do to get started?” SEAsia
  • 140. How can we help you? Let’s start with known questions. “What should my business do to get started?” Prepare a budget. SEAsia
  • 141. How can we help you? Let’s start with known questions. “What should my business do to get started?” Prepare a budget. Know your brand and marketing goals. SEAsia
  • 142. How can we help you? Let’s start with known questions. “What should my business do to get started?” Prepare a budget. Know your brand and marketing goals. Set your targets. SEAsia
  • 143. How can we help you? Let’s start with known questions. “What should my business do to get started?” Prepare a budget. Know your brand and marketing goals. Set your targets. Appoint the right agency. SEAsia
  • 144. How can we help you? Let’s start with known questions. SEAsia
  • 145. How can we help you? Let’s start with known questions. “I have a website. What should I do now?” SEAsia
  • 146. How can we help you? Let’s start with known questions. “I have a website. What should I do now?” Look and study your website statistics. SEAsia
  • 147. How can we help you? Let’s start with known questions. “I have a website. What should I do now?” Look and study your website statistics. Analyse the data and interaction rate. SEAsia
  • 148. How can we help you? Let’s start with known questions. “I have a website. What should I do now?” Look and study your website statistics. Analyse the data and interaction rate. If no to above, implement them. SEAsia
  • 149. How can we help you? Let’s start with known questions. “I have a website. What should I do now?” Look and study your website statistics. Analyse the data and interaction rate. If no to above, implement them. Un-flash your website. SEAsia
  • 150. How can we help you? Let’s start with known questions. “I have a website. What should I do now?” Look and study your website statistics. Analyse the data and interaction rate. If no to above, implement them. Un-flash your website. Optimise your site for search. SEAsia
  • 151. How can we help you? Let’s start with known questions. “What else should I do?” Implement social widgets. Go through user-centered design. Put customer first. Separate user interface from content. Consider the social-push. SEAsia
  • 152. How can we help you? Let’s start with known questions. SEAsia
  • 153. How can we help you? Let’s start with known questions. “How do I get started with social media?” SEAsia
  • 154. How can we help you? Let’s start with known questions. “How do I get started with social media?” Plan. SEAsia
  • 155. How can we help you? Let’s start with known questions. “How do I get started with social media?” Plan. Plan. SEAsia
  • 156. How can we help you? Let’s start with known questions. “How do I get started with social media?” Plan. Plan. Plan. SEAsia
  • 157. How can we help you? Let’s start with known questions. “How do I get started with social media?” Plan. Plan. Plan. Consult an agency. SEAsia
  • 158. How can we help you? Let’s start with known questions. “How do I get started with social media?” Plan. Plan. Plan. Consult an agency. Start. SEAsia
  • 159. How can we help you? Let’s start with known questions. SEAsia
  • 160. How can we help you? Let’s start with known questions. “How do I control negative feedback?” SEAsia
  • 161. How can we help you? Let’s start with known questions. “How do I control negative feedback?” You don’t. SEAsia
  • 162. How can we help you? Let’s start with known questions. “How do I control negative feedback?” You don’t. Instead, you listen. SEAsia
  • 163. How can we help you? Let’s start with known questions. “How do I control negative feedback?” You don’t. Instead, you listen. And engage them so you can be the better brand. SEAsia
  • 164. How can we help you? Let’s start with known questions. SEAsia
  • 165. How can we help you? Let’s start with known questions. “How do I influence positive blogger sentiment?” SEAsia
  • 166. How can we help you? Let’s start with known questions. “How do I influence positive blogger sentiment?” You be the BETTER BRAND. SEAsia
  • 167. How can we help you? Let’s start with known questions. “How do I influence positive blogger sentiment?” You be the BETTER BRAND. You track and monitor regularly. SEAsia
  • 168. How can we help you? Let’s start with known questions. “How do I influence positive blogger sentiment?” You be the BETTER BRAND. You track and monitor regularly. What you do, how you do it have different impact. SEAsia
  • 169. How can we help you? Let’s start with known questions. “How do I influence positive blogger sentiment?” You be the BETTER BRAND. You track and monitor regularly. What you do, how you do it have different impact. But don’t expect positiveness to come overnight. SEAsia
  • 170. How can we help you? Let’s start with known questions. “How do I influence positive blogger sentiment?” You be the BETTER BRAND. You track and monitor regularly. What you do, how you do it have different impact. But don’t expect positiveness to come overnight. Some campaigns work better than others. SEAsia
  • 171. How can we help you? Let’s start with known questions. SEAsia
  • 172. How can we help you? Let’s start with known questions. “How do I measure returns vs cost?” SEAsia
  • 173. How can we help you? Let’s start with known questions. “How do I measure returns vs cost?” Effectiveness are measurable. SEAsia
  • 174. How can we help you? Let’s start with known questions. “How do I measure returns vs cost?” Effectiveness are measurable. Set KPIs. SEAsia
  • 175. How can we help you? Let’s start with known questions. “How do I measure returns vs cost?” Effectiveness are measurable. Set KPIs. Set targets. SEAsia
  • 176. How can we help you? Let’s start with known questions. “How do I measure returns vs cost?” Effectiveness are measurable. Set KPIs. Set targets. Put a value to that. SEAsia
  • 177. How can we help you? Let’s start with known questions. “How do I measure returns vs cost?” Effectiveness are measurable. Set KPIs. Set targets. Put a value to that. Partner with an agency. SEAsia
  • 178. In summary SEAsia
  • 179. In summary Digital = Social Media Social Media = Digital SEAsia
  • 180. How has digital impact our lives? A reminder. SEAsia
  • 181. Twitter. Most popular English word in 2009 Global Language Monitor SEAsia
  • 182. SEAsia Questions? SEAsia
  • 184. SEAsia Questions? Email - noor.aziz@draftfcb.com Facebook - www.facebook.com/rudyaziz SEAsia
  • 185. SEAsia Questions? Email - noor.aziz@draftfcb.com Facebook - www.facebook.com/rudyaziz LinkedIn - www.linkedin.com/rudyaziz SEAsia
  • 186. SEAsia Questions? Email - noor.aziz@draftfcb.com Facebook - www.facebook.com/rudyaziz LinkedIn - www.linkedin.com/rudyaziz Twitter - www.twitter.com/drNoor SEAsia
  • 187. SEAsia Questions? Email - noor.aziz@draftfcb.com Facebook - www.facebook.com/rudyaziz LinkedIn - www.linkedin.com/rudyaziz Twitter - www.twitter.com/drNoor Blog - www.brainiacsatwork SEAsia
  • 188. SEAsia Questions? Email - noor.aziz@draftfcb.com Facebook - www.facebook.com/rudyaziz LinkedIn - www.linkedin.com/rudyaziz Twitter - www.twitter.com/drNoor Blog - www.brainiacsatwork Online BusinessCard - www.card.ly/noor SEAsia