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Deep Dive Exploration
Indonesia Logistic*
*) Road to discussion Go To Market Strategy GTM 2018
Developing Country Mapping
Service to Customer Value
Key Takeaways
Key Takeaways
Marketing Pillar JD
China Touchpoint to Indonesia Touchpoint
How Logistic proposition to multiple touchpoint
Pain Point to Business Canvas
Challenge to prepare Go To Market Strategy GTM
GTM to Benchmarking
Defined Market to Defined Model or
Customization
Defined Market to Defined Model or
Customization
Defined Market to Defined Model or
Customization
Defined Market to Defined Model or
Customization
Defined Market to Defined Model or
Customization *keylearning
Rudy Nasuha
Adelyn Tannia
www.JETexpress.co.id
AGENDA
Market Opportunities
Target Market Segmentation CEP
Market Expected of CEP Services
Indonesia CEP Landscape
JET Product Proposition
JET Marketing Timeline
Marketing Headcount Request
www.JETexpress.co.id
Market Capitalization
Indonesia Logistic CostMarket Size
Indonesia Logistic Transportation
• Market Size 2014 1,800 Triliun (almost equal with APBN 2014)
• Market Growth 2014 14.7%
• Biaya Logistik 14% dari penjualan (Logistic & Supply Chain Lab ITB)
• GDP Indonesia itu 27% nya komponen logistik
40% Growth in consecutive year
for last mile delivery or CEP
www.JETexpress.co.id
Competitor Landscape
Customer Perceived Kalau
mengirim surat adalah via
Kantor POS dan Perangko
Mindset
www.JETexpress.co.id
Customer Perceived Value of Service JET Express
www.JETexpress.co.id
The logistics sector comprises primarily of 3 major segments – Transportation, Storage and Value-added
services. The growing Indian economy is playing an advantageous role on players operating in storage and
value- added services segments
Logistic is about Transportation, Warehouse,
and VAS (partnership) make it different…
www.JETexpress.co.id
Indonesia
Indonesia CEP Product Penetration
80% Domestic
20% International
70 % Express
30% Deferred
40% B2B
40% B2C
20% C2C
www.JETexpress.co.id
Indonesia CEP Penetration
Do we have these Growth Drivers to
achieve our goal next 3 years ?
C O N S I D E R A T I O N
1 3PL for International Courier
2
Ecommerce LEVERAGE points of
Business Growth
3 Technology Readiness and People Readiness
www.JETexpress.co.id
Product Overview
• City Courier
• 17 City Destinations
Customer
3 Hari
7 Hari
Pickup
Schedule
Wrap
VAS
JET 3
JET 24
Document
Paket
1
2
Touchpoints
AGEN
WEB
HOTLINE
APPS
PARTNER
Payment
Pre Paid
Post Paid
COD
- Cash
- Bank Transfer
VAS
SMS & Email Notifikasi
Delivery
Time
SMS
Time Parameter to Product Naming as
easy captured as Product Assurance
www.JETexpress.co.id
Product Overview
MerchantAgent
Offline
Online
Case Study
Tokopedia melakukan 6 Juta
kiriman paket setiap bulannya
Sumber : tempo.co.id
Jawa Barat
Model Kerjasama Online dianggap sama dengan keagenan
• Dedicated Employee on location
• Special Discount on volume
• Obligation Procedure of Logistic
• None of Logistic Courier treat
ecommerce as Agent (20% Revenue)
• Ecommerce treat logistic as service
partner not NEW Revenue Stream
PROMO
HEMAT
1
2
EKSLUSIF
3
• Device Prepared by Agen
• Profit Sharing (10%)
• Allowed Joint Business
• Branding Prepared by JET
• Agen only prepared Store, AC,
Layout Procedure
• Allowed Joint Business
• Profit Sharing (20%)
• Multiple IP Device Cashier
• Full Branding
• Compounding Profit (20-30%)
• Follow Layout Procedure
www.JETexpress.co.id
Product Overview
READY FOR SERVICES
1. Produk (Kiriman & Agen)
2. Kantor Cabang Jakarta – 16 Kota
3. Human Capital
4. IT System
5. Transportation (Van, Motorcycle)
6. Branding Production
7. Touchpoint
• Hotline
• Apps (Tablet, Smartphone)
• Website
• Customer Service (24hr)
10 JULY
SOFT LAUNCHING
1. Media Update
2. Free Document Express (SME)
3. Download Apps FREE 5 Kg
4. Free Online Gadget Delivery
• Erafone
• Lazada
• Elevenia
• Tokopedia
5. Kopi Darat
• Kaskus
• Fimela
• Android ID
17 AGUSTUS
1 3PL Partner
3 Kota
10 Ecommerce Partner
20 Blogger
25 Agen
50 UKM /SME
100 Online Merchant
Network
Business Development
All OS Supported
Agen Canvass
Pameran UKM
Media Agency
POSM Material
Video Production
Promotional Product
www.JETexpress.co.id
Map of Logistic Partnership
# shipment
monthly # shipment
6 mio
9 mio
Ecommerce 160 K
www.JETexpress.co.id
Logistic Aggregator
Logistic Aggregator Business Model
www.JETexpress.co.id
COST MODEL
www.JETexpress.co.id
Courier Express Parcel Service Parameter
www.JETexpress.co.id
Courier Express Parcel Service Parameter
www.JETexpress.co.id
Courier Express Parcel Service Parameter
www.JETexpress.co.id
Market Capitalization
Remarks Pos Indonesia /Pos Logistic JNE RPX TIKI TIKINDO NCS ESL Express REX JET
Standar Subsidised Standard (Surat/Paket) Subsidised Service is exlusive for POS Indonesia
Regular Kilat Khusus Reguler Reguler Reguler (Reg) Reguler (Reg) Reguler Reguler & Premium Reguler (Reg) Reguler
Ekonomis Economi Services Ekonomis (Eco) Ekonomis (Eco) Overnight Service (ONS) RDX Documen (0.01 - 99 Kgs) Ekonomis
Premium Express Express (Surat/Paket) Overnight Service (ONS) Midday Package Overnight Service (ONS) Overnight Service (ONS) Same Day Service (SDS) RCX Cargo (99 - keatas ) Overnight Service
Next Day Package Express (Surat/Paket) RPX Packet (0.01 - 99 Kgs)  EXP (Express Service)
Same Day Delivery Same Day Delivery Super Speed Same Day Service Same Day Service (SS) Same Day Service (SS) Same Day Service  REX 0 (Zero) Same Day Service
International Surat Pos Udara Kurir Luar Negeri FedEx InternationalNetwork Holiday Del Service (HDS) Two Day Service (TDS) InternationalExpress  REX 1
Surat EMS Today Del Service (TDS)  INT (International)
Paket Standar Internartional International (Intl) International (Intl)
Paket EMS
Logistic Related Relocation Relocation Relocation Trucking Logistic and Warehouse OTH (Other)
Cargo Distribution Warehouse + Distribution Mailroom Management
Warehouse + Distribution Cargo Cargo freeze Dedicated Courier
Custom Clearance Custom Clearance
Add-Ons /Supporting
Services Track & Trace Custom Clearance
Pickup Pickup Pickup Pickup Pickup Trucking and Moving Pickup
Tanggungan (Insurance) Insurance Insurance Insurance Insurance Insurance
Personal Handling Track & Trace Track & Trace Track & Trace Track & Trace Track & Trace
Weekend Delivery e-commerce Special Handling e-commerce e-commerce
www.JETexpress.co.id
www.JETexpress.co.id
Courier Express Parcel Service Parameter
www.JETexpress.co.id
www.JETexpress.co.id
www.JETexpress.co.id
Product Proposition
PRODUK
KIRIMAN
AGEN
PERCEIVED VALUE
Assurance of Delivery
SMS/Email (Hourly)
• Pengirim
• Penerima
SMS/Email
• Pengirim
• Penerima
Partner Gadget Delivery
www.JETexpress.co.id
Product Overview
www.JETexpress.co.id
Product Overview
www.JETexpress.co.id
Benchmarking
India Logistic Services
Indonesia Ecommerce Player
…continue agent
partnership
…continue agent
partnership
www.JETexpress.co.id
Product Overview
Value Proposition
Segmentation
Competitor
Partnership
www.JETexpress.co.id
Market
Driver &
Challenges
Role of
Government
Competition
www.JETexpress.co.id
TIMELINE EXECUTION
Activity Activity
www.JETexpress.co.id
Customer Touchpoints Medium
Touchpoints
www.JETexpress.co.id
Customer Touchpoints Medium
Touchpoints Mobile Applications
Website
Hotline
Customer Perceived Value
Service Convenience Reliability
Product Category
• Courier Express Delivery
• Store Partnership
Courier Express Delivery
1. Prepaid
2. Postpaid
3. Custom Product
Store Partnership
1. Premium
2. Regular
3. Promo
INDONESIA LOGISTIC COMPANY
THE WAY FOWARD
ECONOMIC GROWTH & LOGISTIC
MARKET
CONTRIBUTION TO GDP
LOGISTIC MARKET POTENTIAL
TRANSPORTATION MARKET SIZE
KEY MARKET DRIVERS AND
RESTRAINTS
FREIGHT DEVELOPMENT IN
INDONESIA
ECONOMIC TREND
GROWING ECONOMICS
ROAD MAP OF INDONESIAN LOGISTICS
INDUSTRY BLUE
LOCATION ADVANTAGE
MOVING FOWARD
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COMPETITOR LOGISTIC
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NEW COMPETITOR IN LOGISTIC
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SERVICE COMPETITOR
Pos Indonesia /Pos Logistic
Standard (Surat/Paket) ! Kilat Khusus ! Express (Surat/Paket) ! Same Day
Delivery ! Surat Pos Udara ! Surat EMS ! Paket Standar Internartional !
Paket EMS ! Relocation ! Cargo ! Warehouse + Distribution ! Custom
Clearance ! Track & Trace ! Pickup ! Tanggungan (Insurance) ! Personal
Handling ! Weekend Delivery ! Mailing room
Click to edit header >
Reguler ! Ekonomis ! Overnight Service (ONS) ! Super Speed
!  Kurir Luar Negeri ! Relocation ! Distribution ! Cargo
!  Custom Clearance ! Pickup ! Insurance ! Track & Trace
! e-commerce 500 Agent (Jakarta)
Click to edit header >
Reguler ! Economi Services ! Midday Package ! Next Day Package
! Same Day Service ! FedEx International Network ! Relocation !
Warehouse + Distribution ! Cargo ! Custom Clearance ! Pickup
! Insurance ! Track & Trace ! Special Handling
! e-commerce ± 145 Agent
Click to edit header >
Reguler (Reg) ! Ekonomis (Eco) ! Overnight Service (ONS) ! Same
Day Service (SS) ! Holiday Del Service (HDS) ! Today Del Service
(TDS) ! International (Intl) ! Pickup ! Insurance ! Track & Trace !
e-commerce 300 Agent (Jakarta)
Click to edit header >
Reguler (Reg) ! Ekonomis (Eco) ! Overnight Service (ONS) ! Same
Day Service (SS) ! Two Day Service (TDS) ! International (Intl) !
Trucking freeze ! Pickup ! Insurance ! Track & Trace ± 200 Agent
(Jakarta)
Click to edit header >
Reguler ! Overnight Service (ONS) ! Same Day Service
(SDS) ! Express (Surat/Paket) ! Same Day Service
International Express Logistic and Warehouse Mailroom
Management Dedicated Courier Trucking and Moving 409
Agent (National)
Click to edit header >
Reguler (Reg) ! EXP (Express Service) ! REX 0 (Zero) ! REX 1 !
INT (International)
Click to edit header >
SERVICES
Priorty !Regular Overnight Service   ! Same Day Service
Pickup ! Insurance ! Track & Trace
•  city courier ! e-commerce
Click to edit header >
INDONESIA MARKET E-COMMERCE
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JET EXPRESS
MARKETPLACE
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BUKA LAPAK
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COMPANY PROFILE
•  Didirikan pada awal 2010 sebagai salah satu produk portofolio agensi digital bernama
Suitmedia, Bukalapak bertumbuh sebagai salah satu produk online terbesar karya
anak bangsa di Indonesia. Achmad Zaky selaku CEO mengatakan bahwa saat ini
terdapat sekitar 150.000 penjual1 dan 1,5 juta produk aktif di Bukalapak.
•  Pada Januari 2014, Achmad mengatakan bahwa Bukalapak memproses transaksi
senilai Rp 500 juta setiap harinya. Di website ini, para pengguna dapat melakukan
aktivitas jual beli dengan harga pas maupun harga yang siap untuk dinegosiasikan.
Bukalapak memiliki fitur dompet virtual bernama Bukadompet sebagai salah satu
metode pembayaran.
•  Saat ini berjualan di Bukalapak masih gratis.
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TOKOPEDIA
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COMPANY PROFILE
•  Berdiri pada awal 2009, Tokopedia dinilai sebagai pemimpin pasar dalam ranah
marketplace online di Indonesia. Paling tidak, Tokopedia memiliki jumlah modal yang
sangat besar berkat USD 100 juta (Rp 1,2 triliun) yang disuntikkan beberapa bulan lalu
oleh Softbank Internet and Media Inc. dan Sequoia Capital.
•  William Tanuwijaya selaku CEO mengatakan bahwa saat ini mereka memiliki “ratusan
ribu” penjual yang bertumbuh jumlahnya sebesar 30 persen setiap bulan. Saat ini
Tokopedia memiliki 3,3 juta produk aktif, dimana sekitar 2 juta produk terjual di
platform setiap bulannya.
•  Tokopedia belum menarik biaya apapun dari para penjual. Namun, para penjual bisa
berlangganan fitur premium bernama Gold Merchant.
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ELEVANIA
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COMPANY PROFILE
•  Elevenia merupakan salah satu pemain termuda di daftar ini, namun mereka
sangat agresif dan telah mencatat pertumbuhan sangat besar di tahun
pertama operasinya. Diluncurkan pada bulan Maret 2014, perusahaan hasil
joint venture antara XL Axiata dan SK Planet asal Korea Selatan ini memiliki 2
juta produk aktif dan melayani 8.000 order setiap harinya.
•  Uniknya, perusahaan ini menyediakan seller zone di Jakarta, berisikan studio
foto dan ruang pelatihan untuk membantu para penjual online yang masih
baru. Semua hal itu dapat digunakan secara gratis.
•  Elevenia mengambil komisi dari setiap penjualan di dalam platform.
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CIPIKA STORE
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COMPANY PROFILE
•  Tidak ingin ketinggalan, Indosat juga memiliki marketplace bernama Cipika
Store yang diluncurkan pada Agustus 2014. Namun, berbeda dengan pemain
lainnya di daftar ini, Cipika Store memiliki spesialisasi menjual berbagai
produk dalam negeri seperti makanan dan baju khas daerah. Pada bulan
Agustus, Cipika mencatat 25.000 pengunjung harian.
•  Cipika Store bekerjasama dengan aplikasi marketplace mobile Shoop, salah
satunya untuk mengumpulkan penjual dan produk. Walau di dalam perjanjian
penjual disebutkan bahwa Cipika Store.
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BLANJA
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COMPANY PROFILE
•  Sebagai perusahaan joint venture antara Telkom Indonesia dengan
eBay, kehadiran Blanja memiliki potensi besar untuk membuat
saingannya was-was. Walau sudah beroperasi sejak 2013, Blanja baru
secara resmi diluncurkan pada Desember 2014.
•  Dari “hanya” 600 penjual, Blanja
klaim telah memiliki lebih dari 1 juta produk di dalam website. Blanja
mengambil komisi dari setiap penjualan yang terjadi di dalam platform.
Untuk informasi lebih lanjut, silakan cek halaman ini.
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KASKUS
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COMPANY PROFILE
•  Kaskus sebenarnya adalah sebuah forum online. Tapi website ini kemudian
berkembang menjadi salah satu platform e-commerce terbesar di Indonesia.
Pengguna bisa membuat artikel di dalam platform Kaskus dan juga
melakukan jual beli barang di sana.
•  Di bulan Desember, Kaskus memiliki CEO baru, yaitu Sukan Makmuri – yang
sebelumnya pernah memegang posisi VP untuk divisi teknologi internet
banking di Bank of America. CEO baru ini menggantikan co-founder Ken Dean
Lawadinata dan Andrew Darwis. Kaskus saat ini memiliki 40 juta orang
pengguna dan 600 juta pageview tiap bulannya.
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PLATFORM JUALAN ONLINE INSTAGRAM
JD.com
Make Joy Happen
Version: 2015-02-06
1. E-commerce in China
2. Introduction of JD.com
3. About JD Worldwide
4. Integrated Market Entry Solution
E-commerce in China
618 Million
Internet Users1
302 Million
Online Shoppers1
1. Kantar Retail Analysis; by July 2014. Numbers are for the year 2013.
2. Ebrun Data; By Dec 2013. 1700 billion RMB online retrail market for the year 2013
3. Kantar Retail Analysis; B2C share accounts for total of 41% of the total online retail market (B2C & C2C).
1,700 Billion
Online Retail2
41%
B2C Share3
E-Commerce in China: Unlimited Opportunities
In 2013, China’s total number of internet users reached 618 million (CAGR
19%) while number of online shoppers grew to 302 million (CAGR 36%),
which is roughly the size of the entire US population.
210
298
384
457
513
564
46
74
108
161
194
242
302
0
100
200
300
400
500
600
700
2007 2008 2009 2010 2011 2012 2013
People (million)
Netizens Online Shoppers
19%
36%
618
E-Commerce in China: Unlimited Opportunities (Cont’d)
E-Commerce accounted for 10% of China’s total retail sales in 2013 and has
been forecast to reach 20% by 2017.
0%
5%
10%
15%
20%
25%
0
2,000
4,000
6,000
8,000
10,000
12,000
2006 2007 2008 2009 2010 2011 2012 2013 2014e 2015e 2016e 2017e 2018e 2019e 2020e
Online Retail Sales in China
Online Retail Sales (billion RMB) Online as % of Total Retail Sales
1,700
9,883
E-Commerce in China: Unlimited Opportunities (Cont’d)
RMB (billion)
10%
23%
Source: Kantar Retail Analysis
B2C is the future direction of E-commerce: online retail market growth
has been accelerating since 2011, while C2C has been shrinking.
In 2013, transaction value of China online retail market reached RMB
1,700 billion (B2C accounted for 35%, and 41% expected in 2014).
86%
75%
70%
65%
59%
54%
14%
25%
30%
35%
41%
45%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2010 2011 2012 2013 2014e 2015e
C2C Share B2C Share
Online Retail Market Transaction Value in China
E-Commerce in China: Unlimited Opportunities (Cont’d)
Introduction of JD.com
11
The Largest Online Direct Sales Company in China and
One of the World’s Top 15 Largest Internet Companies
Self-operated Nationwide Fulfillment Infrastructure22
Strategic E-Commerce Partnership with Tencent44
Make Joy Happen
JD.com Highlights
Absolute “Zero Tolerance” to Counterfeits33
The Largest Online Direct Sales Company in China
The Largest Online Direct
Sales Company in China with
54.3% Market Share
57.4%
21.2%
3.5%
2.8%
1.9%
1.5%
1.5%
1.4%
1.4%
7.4% Others
54.3%
9.2%
7.4%
5.1%
4.0%
3.9%
3.7%
3.6%
Others 8.9%
1. Source: iResearch. Market share in terms of total GMV of China overall B2C market in Q2 2014.
2. Source: iResearch. Market share in terms of total GMV of China online direct sales market in Q2 2014.
Note: Data as of September 30, 2014, unless otherwise specified below.
1. Data in the third quarter of 2014.
2. Defined as customer accounts that made at least one purchase in the third quarter of 2014.
3. Data as of April 1, 2014, including approximately 1,900 delivery staff and 5,000 total employees integrated from Tencent, respectively.
4. Data as of March 31, 2014.
46.1 million
active
customer
Accounts2
2,045
delivery stations
in 1,855 counties
and districts 118
warehouses
in 39 cities
178.2 million
orders1
40.2 million
SKUs4
62,051
total employees
The Largest Online Direct Sales Company in China (Cont’d)
USD20+ billion
GMV
One of World’s Largest
Source:KPCB 2014.5
JD.com ranks the 10th among
largest internet companies in the
world, by market capitalization.
Speedy Delivery – Self-operated Nationwide Fulfillment Infrastructure
1. As of September 30, 2014.
2. 211 delivery program that ensures any order received by the morning deadline (11:00am in most of the cities) will be delivered on the
same day, and any orders received by the evening deadline (11:00pm) will be delivered by 3:00pm on the following day.
70% of self-operated orders
delivered in the same or next day
118 warehouses in 39 cities
GFA of ~2.3 million sqm
“211 program“2 offered in
130 counties and districts
Next-day delivery service in
815 counties and districts
Cities with fulfillment centers (7)
Cities with front distribute centers (6)
Additional cities with standalone warehouses for bulky items (23)
2,045 delivery stations and
1,045 pickup stations in
1,855 counties and districts
Absolute “Zero Tolerance” to Counterfeits
AUTHENTICITY – JD’s Core Business Value
• “Zero-tolerance” policies over counterfeit
products
• Domestic marketplace sellers must be a sizable
entity registered in China for at least two years,
with a registered capital of over ~US$85,000
• Professional team of quality control personnel
• 3 on-site spot checks to screen products every
week
• Strategic partnership with Intertek1
.
• Heavy fines of up to US$150,000 if counterfeits
are found
Note:
1. Intertek is a leading multinational inspection, product testing and certification company.
E-commerce Strategic Partnership with Tencent
WeChat
Mobile QQ
The Rise of Mobile Shopping
Premium mobile end access to JDRise of Mobile Shopping
29.6% of total order fulfilled in Q3 2014 in JD
468m MAU1 on Weixin/Wechat
46.1 million (109% increase YOY) JD Active Users
in Q3 2014
Key Fact Sheets
JD APP Weixin QQ Mobile
542m MAU2 on Mobile QQ
1.As of September 2014; Monthly active user accounts sent out one or more messages via
Weixin/Wechat or conducted other proactive operations on these mobile ends.
2.As of September 2014; Monthly active user accounts sent out one or more messages via
Mobile QQ or conducted other proactive operations on the mobile end.
Source: Tencent and JD.COM filing
About JD Worldwide
JD Worldwide – Foreign Companies’ Gateway to JD.com
JD Worldwide is a designated business unit to
bring quality overseas products to JD.com.
JD Worldwide – your New E-commerce Gateway to China
Cross-border E-commerceOrdinary Trade
Marketplace
Model1 Direct Sale
Note:
1. Using the Market Place Model, sellers/brand owners could operate via their internal E-commerce team or 3rd party service providers.
Marketplace
Model1 Direct Sale
Cross-border online shopping in China is a RMB 74 billion (US$12billion)
market
The Chinese government has relaxed policies on customs and foreign
exchange to spur cross border shopping.
New Opportunities for Cross-border E-commerce
6
12
26
48
74
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012 2013
Cross-border shopping in China (billion)
Source: China E-commerce Research Center
The launch of Tariff Free Zone (TFZ, 保税区保税区保税区保税区) - a big step forward:
No Chinese legal entity required for overseas companies
Receive sales proceeds in foreign currency
Reduced customs duty
No income tax
New Opportunities for Cross-border E-commerce (Cont’d)
JD has developed a new business model to help foreign
companies leverage the new policies.
Integrated Market
Entry Solution
Integrated Market Entry Solution – JD as Your Trusted Partner
Market Entry Strategy
Market Analysis
Financial Consideration
Product Offering
Joint Marketing Plan
International Logistics
JD is your trusted
partner for Chinese
market entry.
JD will work with you, from
different perspectives, to
assist your decision
making.
JD offers unparalleled selections
of business models to cater for
your business needs. Choose
one or hybrids.
Market Place Model
via Ordinary Trade
Direct Sale Model
via Ordinary Trade
Market Place Model
via CB E-commerce
Direct Sale Model
via CB E-commerce
Hybrid Model
Your Dedicated Project Team to Offer One-stop Shop Solution
Business Dev.
Manager
Operations
Manager
Marketing
Consultant
JD Worldwide
Director
Project
Responsibilities
- Oversees project
progress
- Offers tailored
business advice and
solution to JD partners
- Monitor for continual
sales improvement
after establishing
partnership
- Primary BD contact
for JD partners
- Partnership
coordinator
- Respond to JD
partners’ queries
- Contractual matters
- Manages day to day
operations for JD
partners
- Offer advice on logistic
and sales solutions
- Assessment of online
product upload
- Coordinator for
promotional activities
- Work with JD
partners to
formulate
marketing plan
- Offers advice on
marketing
solutions
- Coordinator for
marketing plans
- Marketing
execution
Dedicated
Project
Team
Ordinary Trade Cross-Border E-Commerce
Shipping to China In bulk (by sea)
Ship (by air) as individual parcels to end
consumers or in bulk (by sea)
Order Fulfillment
Originates from within
China
Originates from overseas or bonded
warehouses
Customs Clearance Regular Requirements
Relaxed Requirements for Food and Health
Supplements
Delivery Time 0 – 1 day 5 – 20 days
Shipping Cost / Order Low Medium – High
Import Duty Rate Mostly 30-60% Mostly 10-20%
Customs Clearance
Hurdle
Generally Higher
Relaxed requirements for food, cosmetics, and
health supplements
Suitable Products
• Well known brands in
China
• Proven sales track
record
• New brand or products to China
• Small to medium businesses in China
• Both high volume and long-tail products
• Food, cosmetics and health supplements
Many Ways to Work with JD Worldwide
Global Supply Chain Capabilities
Global supply chain capabilities: we offer logistics solutions from North
America, Europe, Australia and Hong Kong, and over 50 countries around the
globe.
US West
US East
Europe
Hong Kong
Australia
Thank You!
Appendix 1
Ordinary Trade (Direct Sale)
Transaction & Logistic Details
Transaction & Logistic Process (Ordinary Trade – Direct Sale)
China Customs clears
goods, then shipped to
JD’s warehouses.
JD places orders directly to
overseas brand owners or
suppliers. EXW, FOB, CIF can
be accepted. Various payment
terms available.
Based on logistic terms, brand
owner/suppliers or JD arrange
shipment to Chinese ports.
JD manages inventory,
fulfillment and delivery.
Products are sold on JD.com to
consumers.
Appendix 2
Ordinary Trade (Market Place)
Transaction & Logistic Details
Transaction & Logistic Process (Ordinary Trade - Market Place)
Brand owners/suppliers or
their 3rd party E-commerce
operators manage
inventory, fulfillment and
delivery.
Brand owners/suppliers to operate
online store on JD.com by themselves.
The operation can be done by internal
E-commerce team of outsourced to
3rd party E-commerce operators.
JD.com offers web traffic, online
platform and back-end management
tools for your E-commerce teams to
sell products on JD.com. JD charges
fees for the service.
Customers make orders
and payment on JD.com.
Brand owners/suppliers
will be notified and
dispatch shipment.
JD receives payment on
brand owners/suppliers’
behalf and transmit
payment to them on T+1.
Appendix 3
Cross-Border E-commerce
Transaction & Logistic Details
Tariff Free Zone Model: At a Glance
Requirements
Company
Registration
No need for an entity in mainland China
Payment JD Worldwide will transfer funds directly to sellers’ foreign
currency overseas bank account.
Display Products will be displayed in the main JD.COM to benefit from
the enormous traffic. (Daily UV: 15 million)
Logistics • Small Parcels ship individual orders directly to Chinese
consumers as small parcels (except health products)
• Bulk Shipment collect multiple orders and ship in bulk to TFZ
• Bonded Warehouse store bulk volume of products in TFZ in
advance to shorten delivery time
Tariff Free Zone Model: Transaction & Fees
Customers place
order on jd360.hk
Transaction Process
Pay through online payment
tool Wangyin owned by
JD.com or credit cards
Upon delivery, JD pays to
seller’s overseas account in
foreign currency
JD Worldwide Fees
Commission1
Varies by category:
2-10% of products sold
Platform Fee2
$1,000 USD/year
Deposit3
Varies by category:
$10,000-15,000 USD
upon joining
Tariff Free Zone Model: Cross-border Logistic Options
Sellers ship to customers as
individual parcels , from
their own fulfilment centers
or via freight forwarder
Sellers collects multiple
orders and ship in bulk to a
specific fulfillment centre
at TFZ. JD sync order info
with China Customs.
Individual orders packaged
in TFZ; China Customs
release and domestic
carriers pick up parcels.
Customers place orders on
JD Worldwide and make
payment to JD Worldwide
Customers place orders on
JD Worldwide and make
payment to JD Worldwide
Customer acknowledge
receipt; Sellers receive
payments
Sellers ship to and store
inventory at a specific
warehouse at TFZ, in
advance of orders
Individual order collected
from warehouse at TFZ and
packaged. China Customs
release and domestic
carriers pick up parcels.
Customer acknowledge
receipt; Sellers receive
payments
Customer acknowledge
receipt; Sellers receive
payments
Customers place orders on
JD Worldwide and make
payment to JD Worldwide.
JD Sync order info with China
Customers.
1
2
3
1
Small Parcels
(10-20 Days)
2
Bulk Shipment
(9-15 Days)
3
Bonded Warehouse
(5-7 Days)
Ample capacity in Tariff Free Zones Across China
JD Worldwide has partnered with government authorities and service
providers in major Tariff-free Zones in China to allow overseas sellers
jumpstart their cross-border e-commerce business in China.
Customs
Clearance
Company
Small Parcels Bulk Shipment Bonded Warehouse
Guangzhou
Nansha
(广州南沙广州南沙广州南沙广州南沙)
卓志 TBA Food, Dietary
Supplements
Mom & Baby, Food,
Dietary Supplements,
Digital Products
Ningbo
(宁波宁波宁波宁波)
富邦, 富宁 N/A Food, Dietary
Supplements
Mom & Baby, Food,
Dietary Supplements,
Digital Products
Hangzhou
Xiaoshan
(杭州萧山杭州萧山杭州萧山杭州萧山)
富士康 N/A Food, Dietary
Supplements
Mom & Baby, Food,
Dietary Supplements,
Digital Products
Zhenzhou
(郑州郑州郑州郑州)
TBA Cosmetics, Dietary
Supplements
N/A N/A
Cross-Border Trade & Ordinary Trade Tax Rate 1
Cross-Border Personal
Postal Articles Tax Rate
Ordinary Trade
Customs Tariff Rate
Food, Beverage
Food 10% 5%--30%
Beverage 15%--20%
Liquor 50% 0%--40%
Tobacco 50% 10%--25%
Textile &
Manufactured
Goods
Clothing 20% 14%--17.5%
Accessory 14%
Home Textile 10%--16%
Others 10%--16%
Leather Wear & Accessory 10% 23%
Luggage & Boot
Luggage 10% 15%
Satchel, Packsack,
Handbag
10%
Wallet, Key Case 10%
Others 10%
Boot 10%--24%
Commodity Category
Tax Rate
Cross-Border Trade & Ordinary Trade Tax Rate 2
Cross-Border
Personal Postal
Articles Tax Rate
Ordinary Trade Customs
Tariff Rate
Watch, Clock,
Accessory, Part
Top-grade Watch 30% 15%
Watch 20% 15%
Clock 23%
Accessory, Part 14%-20%
Gold, Silver, Jewelry & Product, Work of art,
Collection
10% 0%
Cosmetics Aromatic Cosmetics 50% 10%
Cleaning, Skin Care
Cosmetics
10%-20%
Beautifying, Modifying
Cosmetics
10%
Cosmetics with Special
Functions
10%
Home Medical
Treatment, Health
Care, Cosmetology
Facility
Medical Treatment
Facility
10% 4%--13%
Health Care Facility 6%--15%
Cosmetology Facility 6%--18%
Commodity Category
Tax Rate
Cross-Border Trade & Ordinary Trade Tax Rate 3
Cross-Border
Personal Postal
Articles Tax Rate
Ordinary Trade
Customs Tariff Rate
Kitchen and Bath
Products & Small
Home Appliances
Kitchen Products 10% 10%--25%
Sanitary Appliance,
Cleaning Products
5%--10%
Other Household Products 0%--21%
Electric Kitchen Products 20% 15%--32%
Electric Sanitary &
Cleaning Products
10%
Other Small Home
Appliances
0%-35%
Furniture 10% 0%
Laundry Appliances & Accessories, Parts 20% 0%--17.5%
TV Sets & Accessories, Parts 20% 0%--30%
Filming Equipment
& Accessories,
Parts
Filming Equipment &
Accessories, Parts
10% 0%--20%
TV Camera 20%
Commodity Category
Tax Rate
Cross-Border Trade & Ordinary Trade Tax Rate 4
Cross-Border
Personal Postal
Articles Tax Rate
Ordinary Trade
Customs Tariff Rate
Audio-visual Equipment & Accessories,
Parts
20% 10%--30%
Computer & Peripheral Equipment 10% 30%
Books & Newspapers, Publications,
Other Press works
10% 0%
Educational Film, PPT, Original Audio
Tape, Video Tape
10% 0%-18%
Stationery Products & Tools 10% 0%--15%
Stamp 10% 7.5%
Musical Instruments 10% 17.5%
Sports Goods Golf & Club 30% 10%-24%
Other Balls 10% 0%-21%
Bike, Trike, Bassinet & Accessories, Parts 20% 12%--13%
Other Goods 10%
Commodity Category
Tax Rate

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Deep dive

  • 1. Deep Dive Exploration Indonesia Logistic* *) Road to discussion Go To Market Strategy GTM 2018
  • 7. China Touchpoint to Indonesia Touchpoint How Logistic proposition to multiple touchpoint
  • 8. Pain Point to Business Canvas
  • 9. Challenge to prepare Go To Market Strategy GTM
  • 11. Defined Market to Defined Model or Customization
  • 12. Defined Market to Defined Model or Customization
  • 13. Defined Market to Defined Model or Customization
  • 14. Defined Market to Defined Model or Customization
  • 15. Defined Market to Defined Model or Customization *keylearning
  • 17. www.JETexpress.co.id AGENDA Market Opportunities Target Market Segmentation CEP Market Expected of CEP Services Indonesia CEP Landscape JET Product Proposition JET Marketing Timeline Marketing Headcount Request
  • 18. www.JETexpress.co.id Market Capitalization Indonesia Logistic CostMarket Size Indonesia Logistic Transportation • Market Size 2014 1,800 Triliun (almost equal with APBN 2014) • Market Growth 2014 14.7% • Biaya Logistik 14% dari penjualan (Logistic & Supply Chain Lab ITB) • GDP Indonesia itu 27% nya komponen logistik 40% Growth in consecutive year for last mile delivery or CEP
  • 19. www.JETexpress.co.id Competitor Landscape Customer Perceived Kalau mengirim surat adalah via Kantor POS dan Perangko Mindset
  • 21. www.JETexpress.co.id The logistics sector comprises primarily of 3 major segments – Transportation, Storage and Value-added services. The growing Indian economy is playing an advantageous role on players operating in storage and value- added services segments Logistic is about Transportation, Warehouse, and VAS (partnership) make it different…
  • 22. www.JETexpress.co.id Indonesia Indonesia CEP Product Penetration 80% Domestic 20% International 70 % Express 30% Deferred 40% B2B 40% B2C 20% C2C
  • 23. www.JETexpress.co.id Indonesia CEP Penetration Do we have these Growth Drivers to achieve our goal next 3 years ? C O N S I D E R A T I O N 1 3PL for International Courier 2 Ecommerce LEVERAGE points of Business Growth 3 Technology Readiness and People Readiness
  • 24. www.JETexpress.co.id Product Overview • City Courier • 17 City Destinations Customer 3 Hari 7 Hari Pickup Schedule Wrap VAS JET 3 JET 24 Document Paket 1 2 Touchpoints AGEN WEB HOTLINE APPS PARTNER Payment Pre Paid Post Paid COD - Cash - Bank Transfer VAS SMS & Email Notifikasi Delivery Time SMS Time Parameter to Product Naming as easy captured as Product Assurance
  • 25. www.JETexpress.co.id Product Overview MerchantAgent Offline Online Case Study Tokopedia melakukan 6 Juta kiriman paket setiap bulannya Sumber : tempo.co.id Jawa Barat Model Kerjasama Online dianggap sama dengan keagenan • Dedicated Employee on location • Special Discount on volume • Obligation Procedure of Logistic • None of Logistic Courier treat ecommerce as Agent (20% Revenue) • Ecommerce treat logistic as service partner not NEW Revenue Stream PROMO HEMAT 1 2 EKSLUSIF 3 • Device Prepared by Agen • Profit Sharing (10%) • Allowed Joint Business • Branding Prepared by JET • Agen only prepared Store, AC, Layout Procedure • Allowed Joint Business • Profit Sharing (20%) • Multiple IP Device Cashier • Full Branding • Compounding Profit (20-30%) • Follow Layout Procedure
  • 26. www.JETexpress.co.id Product Overview READY FOR SERVICES 1. Produk (Kiriman & Agen) 2. Kantor Cabang Jakarta – 16 Kota 3. Human Capital 4. IT System 5. Transportation (Van, Motorcycle) 6. Branding Production 7. Touchpoint • Hotline • Apps (Tablet, Smartphone) • Website • Customer Service (24hr) 10 JULY SOFT LAUNCHING 1. Media Update 2. Free Document Express (SME) 3. Download Apps FREE 5 Kg 4. Free Online Gadget Delivery • Erafone • Lazada • Elevenia • Tokopedia 5. Kopi Darat • Kaskus • Fimela • Android ID 17 AGUSTUS 1 3PL Partner 3 Kota 10 Ecommerce Partner 20 Blogger 25 Agen 50 UKM /SME 100 Online Merchant Network Business Development All OS Supported Agen Canvass Pameran UKM Media Agency POSM Material Video Production Promotional Product
  • 27. www.JETexpress.co.id Map of Logistic Partnership # shipment monthly # shipment 6 mio 9 mio Ecommerce 160 K
  • 33. www.JETexpress.co.id Market Capitalization Remarks Pos Indonesia /Pos Logistic JNE RPX TIKI TIKINDO NCS ESL Express REX JET Standar Subsidised Standard (Surat/Paket) Subsidised Service is exlusive for POS Indonesia Regular Kilat Khusus Reguler Reguler Reguler (Reg) Reguler (Reg) Reguler Reguler & Premium Reguler (Reg) Reguler Ekonomis Economi Services Ekonomis (Eco) Ekonomis (Eco) Overnight Service (ONS) RDX Documen (0.01 - 99 Kgs) Ekonomis Premium Express Express (Surat/Paket) Overnight Service (ONS) Midday Package Overnight Service (ONS) Overnight Service (ONS) Same Day Service (SDS) RCX Cargo (99 - keatas ) Overnight Service Next Day Package Express (Surat/Paket) RPX Packet (0.01 - 99 Kgs)  EXP (Express Service) Same Day Delivery Same Day Delivery Super Speed Same Day Service Same Day Service (SS) Same Day Service (SS) Same Day Service  REX 0 (Zero) Same Day Service International Surat Pos Udara Kurir Luar Negeri FedEx InternationalNetwork Holiday Del Service (HDS) Two Day Service (TDS) InternationalExpress  REX 1 Surat EMS Today Del Service (TDS)  INT (International) Paket Standar Internartional International (Intl) International (Intl) Paket EMS Logistic Related Relocation Relocation Relocation Trucking Logistic and Warehouse OTH (Other) Cargo Distribution Warehouse + Distribution Mailroom Management Warehouse + Distribution Cargo Cargo freeze Dedicated Courier Custom Clearance Custom Clearance Add-Ons /Supporting Services Track & Trace Custom Clearance Pickup Pickup Pickup Pickup Pickup Trucking and Moving Pickup Tanggungan (Insurance) Insurance Insurance Insurance Insurance Insurance Personal Handling Track & Trace Track & Trace Track & Trace Track & Trace Track & Trace Weekend Delivery e-commerce Special Handling e-commerce e-commerce
  • 38. www.JETexpress.co.id Product Proposition PRODUK KIRIMAN AGEN PERCEIVED VALUE Assurance of Delivery SMS/Email (Hourly) • Pengirim • Penerima SMS/Email • Pengirim • Penerima Partner Gadget Delivery
  • 41. www.JETexpress.co.id Benchmarking India Logistic Services Indonesia Ecommerce Player …continue agent partnership …continue agent partnership
  • 47. Customer Perceived Value Service Convenience Reliability
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53. Product Category • Courier Express Delivery • Store Partnership Courier Express Delivery 1. Prepaid 2. Postpaid 3. Custom Product Store Partnership 1. Premium 2. Regular 3. Promo
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 62. ECONOMIC GROWTH & LOGISTIC MARKET
  • 66. KEY MARKET DRIVERS AND RESTRAINTS
  • 70. ROAD MAP OF INDONESIAN LOGISTICS INDUSTRY BLUE
  • 73. Click to edit header > COMPETITOR LOGISTIC
  • 74. Click to edit header > NEW COMPETITOR IN LOGISTIC
  • 75. Click to edit header > SERVICE COMPETITOR Pos Indonesia /Pos Logistic Standard (Surat/Paket) ! Kilat Khusus ! Express (Surat/Paket) ! Same Day Delivery ! Surat Pos Udara ! Surat EMS ! Paket Standar Internartional ! Paket EMS ! Relocation ! Cargo ! Warehouse + Distribution ! Custom Clearance ! Track & Trace ! Pickup ! Tanggungan (Insurance) ! Personal Handling ! Weekend Delivery ! Mailing room
  • 76. Click to edit header > Reguler ! Ekonomis ! Overnight Service (ONS) ! Super Speed !  Kurir Luar Negeri ! Relocation ! Distribution ! Cargo !  Custom Clearance ! Pickup ! Insurance ! Track & Trace ! e-commerce 500 Agent (Jakarta)
  • 77. Click to edit header > Reguler ! Economi Services ! Midday Package ! Next Day Package ! Same Day Service ! FedEx International Network ! Relocation ! Warehouse + Distribution ! Cargo ! Custom Clearance ! Pickup ! Insurance ! Track & Trace ! Special Handling ! e-commerce ± 145 Agent
  • 78. Click to edit header > Reguler (Reg) ! Ekonomis (Eco) ! Overnight Service (ONS) ! Same Day Service (SS) ! Holiday Del Service (HDS) ! Today Del Service (TDS) ! International (Intl) ! Pickup ! Insurance ! Track & Trace ! e-commerce 300 Agent (Jakarta)
  • 79. Click to edit header > Reguler (Reg) ! Ekonomis (Eco) ! Overnight Service (ONS) ! Same Day Service (SS) ! Two Day Service (TDS) ! International (Intl) ! Trucking freeze ! Pickup ! Insurance ! Track & Trace ± 200 Agent (Jakarta)
  • 80. Click to edit header > Reguler ! Overnight Service (ONS) ! Same Day Service (SDS) ! Express (Surat/Paket) ! Same Day Service International Express Logistic and Warehouse Mailroom Management Dedicated Courier Trucking and Moving 409 Agent (National)
  • 81. Click to edit header > Reguler (Reg) ! EXP (Express Service) ! REX 0 (Zero) ! REX 1 ! INT (International)
  • 82. Click to edit header > SERVICES Priorty !Regular Overnight Service   ! Same Day Service Pickup ! Insurance ! Track & Trace •  city courier ! e-commerce
  • 83. Click to edit header > INDONESIA MARKET E-COMMERCE
  • 84. Click to edit header > JET EXPRESS MARKETPLACE
  • 85. Click to edit header > BUKA LAPAK
  • 86. Click to edit header > COMPANY PROFILE •  Didirikan pada awal 2010 sebagai salah satu produk portofolio agensi digital bernama Suitmedia, Bukalapak bertumbuh sebagai salah satu produk online terbesar karya anak bangsa di Indonesia. Achmad Zaky selaku CEO mengatakan bahwa saat ini terdapat sekitar 150.000 penjual1 dan 1,5 juta produk aktif di Bukalapak. •  Pada Januari 2014, Achmad mengatakan bahwa Bukalapak memproses transaksi senilai Rp 500 juta setiap harinya. Di website ini, para pengguna dapat melakukan aktivitas jual beli dengan harga pas maupun harga yang siap untuk dinegosiasikan. Bukalapak memiliki fitur dompet virtual bernama Bukadompet sebagai salah satu metode pembayaran. •  Saat ini berjualan di Bukalapak masih gratis.
  • 87. Click to edit header > TOKOPEDIA
  • 88. Click to edit header > COMPANY PROFILE •  Berdiri pada awal 2009, Tokopedia dinilai sebagai pemimpin pasar dalam ranah marketplace online di Indonesia. Paling tidak, Tokopedia memiliki jumlah modal yang sangat besar berkat USD 100 juta (Rp 1,2 triliun) yang disuntikkan beberapa bulan lalu oleh Softbank Internet and Media Inc. dan Sequoia Capital. •  William Tanuwijaya selaku CEO mengatakan bahwa saat ini mereka memiliki “ratusan ribu” penjual yang bertumbuh jumlahnya sebesar 30 persen setiap bulan. Saat ini Tokopedia memiliki 3,3 juta produk aktif, dimana sekitar 2 juta produk terjual di platform setiap bulannya. •  Tokopedia belum menarik biaya apapun dari para penjual. Namun, para penjual bisa berlangganan fitur premium bernama Gold Merchant.
  • 89. Click to edit header > ELEVANIA
  • 90. Click to edit header > COMPANY PROFILE •  Elevenia merupakan salah satu pemain termuda di daftar ini, namun mereka sangat agresif dan telah mencatat pertumbuhan sangat besar di tahun pertama operasinya. Diluncurkan pada bulan Maret 2014, perusahaan hasil joint venture antara XL Axiata dan SK Planet asal Korea Selatan ini memiliki 2 juta produk aktif dan melayani 8.000 order setiap harinya. •  Uniknya, perusahaan ini menyediakan seller zone di Jakarta, berisikan studio foto dan ruang pelatihan untuk membantu para penjual online yang masih baru. Semua hal itu dapat digunakan secara gratis. •  Elevenia mengambil komisi dari setiap penjualan di dalam platform.
  • 91. Click to edit header > CIPIKA STORE
  • 92. Click to edit header > COMPANY PROFILE •  Tidak ingin ketinggalan, Indosat juga memiliki marketplace bernama Cipika Store yang diluncurkan pada Agustus 2014. Namun, berbeda dengan pemain lainnya di daftar ini, Cipika Store memiliki spesialisasi menjual berbagai produk dalam negeri seperti makanan dan baju khas daerah. Pada bulan Agustus, Cipika mencatat 25.000 pengunjung harian. •  Cipika Store bekerjasama dengan aplikasi marketplace mobile Shoop, salah satunya untuk mengumpulkan penjual dan produk. Walau di dalam perjanjian penjual disebutkan bahwa Cipika Store.
  • 93. Click to edit header > BLANJA
  • 94. Click to edit header > COMPANY PROFILE •  Sebagai perusahaan joint venture antara Telkom Indonesia dengan eBay, kehadiran Blanja memiliki potensi besar untuk membuat saingannya was-was. Walau sudah beroperasi sejak 2013, Blanja baru secara resmi diluncurkan pada Desember 2014. •  Dari “hanya” 600 penjual, Blanja klaim telah memiliki lebih dari 1 juta produk di dalam website. Blanja mengambil komisi dari setiap penjualan yang terjadi di dalam platform. Untuk informasi lebih lanjut, silakan cek halaman ini.
  • 95. Click to edit header > KASKUS
  • 96. Click to edit header > COMPANY PROFILE •  Kaskus sebenarnya adalah sebuah forum online. Tapi website ini kemudian berkembang menjadi salah satu platform e-commerce terbesar di Indonesia. Pengguna bisa membuat artikel di dalam platform Kaskus dan juga melakukan jual beli barang di sana. •  Di bulan Desember, Kaskus memiliki CEO baru, yaitu Sukan Makmuri – yang sebelumnya pernah memegang posisi VP untuk divisi teknologi internet banking di Bank of America. CEO baru ini menggantikan co-founder Ken Dean Lawadinata dan Andrew Darwis. Kaskus saat ini memiliki 40 juta orang pengguna dan 600 juta pageview tiap bulannya.
  • 97. Click to edit header > PLATFORM JUALAN ONLINE INSTAGRAM
  • 99. 1. E-commerce in China 2. Introduction of JD.com 3. About JD Worldwide 4. Integrated Market Entry Solution
  • 101. 618 Million Internet Users1 302 Million Online Shoppers1 1. Kantar Retail Analysis; by July 2014. Numbers are for the year 2013. 2. Ebrun Data; By Dec 2013. 1700 billion RMB online retrail market for the year 2013 3. Kantar Retail Analysis; B2C share accounts for total of 41% of the total online retail market (B2C & C2C). 1,700 Billion Online Retail2 41% B2C Share3 E-Commerce in China: Unlimited Opportunities
  • 102. In 2013, China’s total number of internet users reached 618 million (CAGR 19%) while number of online shoppers grew to 302 million (CAGR 36%), which is roughly the size of the entire US population. 210 298 384 457 513 564 46 74 108 161 194 242 302 0 100 200 300 400 500 600 700 2007 2008 2009 2010 2011 2012 2013 People (million) Netizens Online Shoppers 19% 36% 618 E-Commerce in China: Unlimited Opportunities (Cont’d)
  • 103. E-Commerce accounted for 10% of China’s total retail sales in 2013 and has been forecast to reach 20% by 2017. 0% 5% 10% 15% 20% 25% 0 2,000 4,000 6,000 8,000 10,000 12,000 2006 2007 2008 2009 2010 2011 2012 2013 2014e 2015e 2016e 2017e 2018e 2019e 2020e Online Retail Sales in China Online Retail Sales (billion RMB) Online as % of Total Retail Sales 1,700 9,883 E-Commerce in China: Unlimited Opportunities (Cont’d) RMB (billion) 10% 23% Source: Kantar Retail Analysis
  • 104. B2C is the future direction of E-commerce: online retail market growth has been accelerating since 2011, while C2C has been shrinking. In 2013, transaction value of China online retail market reached RMB 1,700 billion (B2C accounted for 35%, and 41% expected in 2014). 86% 75% 70% 65% 59% 54% 14% 25% 30% 35% 41% 45% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2010 2011 2012 2013 2014e 2015e C2C Share B2C Share Online Retail Market Transaction Value in China E-Commerce in China: Unlimited Opportunities (Cont’d)
  • 106. 11 The Largest Online Direct Sales Company in China and One of the World’s Top 15 Largest Internet Companies Self-operated Nationwide Fulfillment Infrastructure22 Strategic E-Commerce Partnership with Tencent44 Make Joy Happen JD.com Highlights Absolute “Zero Tolerance” to Counterfeits33
  • 107. The Largest Online Direct Sales Company in China The Largest Online Direct Sales Company in China with 54.3% Market Share 57.4% 21.2% 3.5% 2.8% 1.9% 1.5% 1.5% 1.4% 1.4% 7.4% Others 54.3% 9.2% 7.4% 5.1% 4.0% 3.9% 3.7% 3.6% Others 8.9% 1. Source: iResearch. Market share in terms of total GMV of China overall B2C market in Q2 2014. 2. Source: iResearch. Market share in terms of total GMV of China online direct sales market in Q2 2014.
  • 108. Note: Data as of September 30, 2014, unless otherwise specified below. 1. Data in the third quarter of 2014. 2. Defined as customer accounts that made at least one purchase in the third quarter of 2014. 3. Data as of April 1, 2014, including approximately 1,900 delivery staff and 5,000 total employees integrated from Tencent, respectively. 4. Data as of March 31, 2014. 46.1 million active customer Accounts2 2,045 delivery stations in 1,855 counties and districts 118 warehouses in 39 cities 178.2 million orders1 40.2 million SKUs4 62,051 total employees The Largest Online Direct Sales Company in China (Cont’d) USD20+ billion GMV
  • 109. One of World’s Largest Source:KPCB 2014.5 JD.com ranks the 10th among largest internet companies in the world, by market capitalization.
  • 110. Speedy Delivery – Self-operated Nationwide Fulfillment Infrastructure 1. As of September 30, 2014. 2. 211 delivery program that ensures any order received by the morning deadline (11:00am in most of the cities) will be delivered on the same day, and any orders received by the evening deadline (11:00pm) will be delivered by 3:00pm on the following day. 70% of self-operated orders delivered in the same or next day 118 warehouses in 39 cities GFA of ~2.3 million sqm “211 program“2 offered in 130 counties and districts Next-day delivery service in 815 counties and districts Cities with fulfillment centers (7) Cities with front distribute centers (6) Additional cities with standalone warehouses for bulky items (23) 2,045 delivery stations and 1,045 pickup stations in 1,855 counties and districts
  • 111. Absolute “Zero Tolerance” to Counterfeits AUTHENTICITY – JD’s Core Business Value • “Zero-tolerance” policies over counterfeit products • Domestic marketplace sellers must be a sizable entity registered in China for at least two years, with a registered capital of over ~US$85,000 • Professional team of quality control personnel • 3 on-site spot checks to screen products every week • Strategic partnership with Intertek1 . • Heavy fines of up to US$150,000 if counterfeits are found Note: 1. Intertek is a leading multinational inspection, product testing and certification company.
  • 112. E-commerce Strategic Partnership with Tencent WeChat Mobile QQ
  • 113. The Rise of Mobile Shopping Premium mobile end access to JDRise of Mobile Shopping 29.6% of total order fulfilled in Q3 2014 in JD 468m MAU1 on Weixin/Wechat 46.1 million (109% increase YOY) JD Active Users in Q3 2014 Key Fact Sheets JD APP Weixin QQ Mobile 542m MAU2 on Mobile QQ 1.As of September 2014; Monthly active user accounts sent out one or more messages via Weixin/Wechat or conducted other proactive operations on these mobile ends. 2.As of September 2014; Monthly active user accounts sent out one or more messages via Mobile QQ or conducted other proactive operations on the mobile end. Source: Tencent and JD.COM filing
  • 115. JD Worldwide – Foreign Companies’ Gateway to JD.com JD Worldwide is a designated business unit to bring quality overseas products to JD.com.
  • 116. JD Worldwide – your New E-commerce Gateway to China Cross-border E-commerceOrdinary Trade Marketplace Model1 Direct Sale Note: 1. Using the Market Place Model, sellers/brand owners could operate via their internal E-commerce team or 3rd party service providers. Marketplace Model1 Direct Sale
  • 117. Cross-border online shopping in China is a RMB 74 billion (US$12billion) market The Chinese government has relaxed policies on customs and foreign exchange to spur cross border shopping. New Opportunities for Cross-border E-commerce 6 12 26 48 74 0 10 20 30 40 50 60 70 80 2009 2010 2011 2012 2013 Cross-border shopping in China (billion) Source: China E-commerce Research Center
  • 118. The launch of Tariff Free Zone (TFZ, 保税区保税区保税区保税区) - a big step forward: No Chinese legal entity required for overseas companies Receive sales proceeds in foreign currency Reduced customs duty No income tax New Opportunities for Cross-border E-commerce (Cont’d) JD has developed a new business model to help foreign companies leverage the new policies.
  • 120. Integrated Market Entry Solution – JD as Your Trusted Partner Market Entry Strategy Market Analysis Financial Consideration Product Offering Joint Marketing Plan International Logistics JD is your trusted partner for Chinese market entry. JD will work with you, from different perspectives, to assist your decision making. JD offers unparalleled selections of business models to cater for your business needs. Choose one or hybrids. Market Place Model via Ordinary Trade Direct Sale Model via Ordinary Trade Market Place Model via CB E-commerce Direct Sale Model via CB E-commerce Hybrid Model
  • 121. Your Dedicated Project Team to Offer One-stop Shop Solution Business Dev. Manager Operations Manager Marketing Consultant JD Worldwide Director Project Responsibilities - Oversees project progress - Offers tailored business advice and solution to JD partners - Monitor for continual sales improvement after establishing partnership - Primary BD contact for JD partners - Partnership coordinator - Respond to JD partners’ queries - Contractual matters - Manages day to day operations for JD partners - Offer advice on logistic and sales solutions - Assessment of online product upload - Coordinator for promotional activities - Work with JD partners to formulate marketing plan - Offers advice on marketing solutions - Coordinator for marketing plans - Marketing execution Dedicated Project Team
  • 122. Ordinary Trade Cross-Border E-Commerce Shipping to China In bulk (by sea) Ship (by air) as individual parcels to end consumers or in bulk (by sea) Order Fulfillment Originates from within China Originates from overseas or bonded warehouses Customs Clearance Regular Requirements Relaxed Requirements for Food and Health Supplements Delivery Time 0 – 1 day 5 – 20 days Shipping Cost / Order Low Medium – High Import Duty Rate Mostly 30-60% Mostly 10-20% Customs Clearance Hurdle Generally Higher Relaxed requirements for food, cosmetics, and health supplements Suitable Products • Well known brands in China • Proven sales track record • New brand or products to China • Small to medium businesses in China • Both high volume and long-tail products • Food, cosmetics and health supplements Many Ways to Work with JD Worldwide
  • 123. Global Supply Chain Capabilities Global supply chain capabilities: we offer logistics solutions from North America, Europe, Australia and Hong Kong, and over 50 countries around the globe. US West US East Europe Hong Kong Australia
  • 125. Appendix 1 Ordinary Trade (Direct Sale) Transaction & Logistic Details
  • 126. Transaction & Logistic Process (Ordinary Trade – Direct Sale) China Customs clears goods, then shipped to JD’s warehouses. JD places orders directly to overseas brand owners or suppliers. EXW, FOB, CIF can be accepted. Various payment terms available. Based on logistic terms, brand owner/suppliers or JD arrange shipment to Chinese ports. JD manages inventory, fulfillment and delivery. Products are sold on JD.com to consumers.
  • 127. Appendix 2 Ordinary Trade (Market Place) Transaction & Logistic Details
  • 128. Transaction & Logistic Process (Ordinary Trade - Market Place) Brand owners/suppliers or their 3rd party E-commerce operators manage inventory, fulfillment and delivery. Brand owners/suppliers to operate online store on JD.com by themselves. The operation can be done by internal E-commerce team of outsourced to 3rd party E-commerce operators. JD.com offers web traffic, online platform and back-end management tools for your E-commerce teams to sell products on JD.com. JD charges fees for the service. Customers make orders and payment on JD.com. Brand owners/suppliers will be notified and dispatch shipment. JD receives payment on brand owners/suppliers’ behalf and transmit payment to them on T+1.
  • 130. Tariff Free Zone Model: At a Glance Requirements Company Registration No need for an entity in mainland China Payment JD Worldwide will transfer funds directly to sellers’ foreign currency overseas bank account. Display Products will be displayed in the main JD.COM to benefit from the enormous traffic. (Daily UV: 15 million) Logistics • Small Parcels ship individual orders directly to Chinese consumers as small parcels (except health products) • Bulk Shipment collect multiple orders and ship in bulk to TFZ • Bonded Warehouse store bulk volume of products in TFZ in advance to shorten delivery time
  • 131. Tariff Free Zone Model: Transaction & Fees Customers place order on jd360.hk Transaction Process Pay through online payment tool Wangyin owned by JD.com or credit cards Upon delivery, JD pays to seller’s overseas account in foreign currency JD Worldwide Fees Commission1 Varies by category: 2-10% of products sold Platform Fee2 $1,000 USD/year Deposit3 Varies by category: $10,000-15,000 USD upon joining
  • 132. Tariff Free Zone Model: Cross-border Logistic Options Sellers ship to customers as individual parcels , from their own fulfilment centers or via freight forwarder Sellers collects multiple orders and ship in bulk to a specific fulfillment centre at TFZ. JD sync order info with China Customs. Individual orders packaged in TFZ; China Customs release and domestic carriers pick up parcels. Customers place orders on JD Worldwide and make payment to JD Worldwide Customers place orders on JD Worldwide and make payment to JD Worldwide Customer acknowledge receipt; Sellers receive payments Sellers ship to and store inventory at a specific warehouse at TFZ, in advance of orders Individual order collected from warehouse at TFZ and packaged. China Customs release and domestic carriers pick up parcels. Customer acknowledge receipt; Sellers receive payments Customer acknowledge receipt; Sellers receive payments Customers place orders on JD Worldwide and make payment to JD Worldwide. JD Sync order info with China Customers. 1 2 3 1 Small Parcels (10-20 Days) 2 Bulk Shipment (9-15 Days) 3 Bonded Warehouse (5-7 Days)
  • 133. Ample capacity in Tariff Free Zones Across China JD Worldwide has partnered with government authorities and service providers in major Tariff-free Zones in China to allow overseas sellers jumpstart their cross-border e-commerce business in China. Customs Clearance Company Small Parcels Bulk Shipment Bonded Warehouse Guangzhou Nansha (广州南沙广州南沙广州南沙广州南沙) 卓志 TBA Food, Dietary Supplements Mom & Baby, Food, Dietary Supplements, Digital Products Ningbo (宁波宁波宁波宁波) 富邦, 富宁 N/A Food, Dietary Supplements Mom & Baby, Food, Dietary Supplements, Digital Products Hangzhou Xiaoshan (杭州萧山杭州萧山杭州萧山杭州萧山) 富士康 N/A Food, Dietary Supplements Mom & Baby, Food, Dietary Supplements, Digital Products Zhenzhou (郑州郑州郑州郑州) TBA Cosmetics, Dietary Supplements N/A N/A
  • 134. Cross-Border Trade & Ordinary Trade Tax Rate 1 Cross-Border Personal Postal Articles Tax Rate Ordinary Trade Customs Tariff Rate Food, Beverage Food 10% 5%--30% Beverage 15%--20% Liquor 50% 0%--40% Tobacco 50% 10%--25% Textile & Manufactured Goods Clothing 20% 14%--17.5% Accessory 14% Home Textile 10%--16% Others 10%--16% Leather Wear & Accessory 10% 23% Luggage & Boot Luggage 10% 15% Satchel, Packsack, Handbag 10% Wallet, Key Case 10% Others 10% Boot 10%--24% Commodity Category Tax Rate
  • 135. Cross-Border Trade & Ordinary Trade Tax Rate 2 Cross-Border Personal Postal Articles Tax Rate Ordinary Trade Customs Tariff Rate Watch, Clock, Accessory, Part Top-grade Watch 30% 15% Watch 20% 15% Clock 23% Accessory, Part 14%-20% Gold, Silver, Jewelry & Product, Work of art, Collection 10% 0% Cosmetics Aromatic Cosmetics 50% 10% Cleaning, Skin Care Cosmetics 10%-20% Beautifying, Modifying Cosmetics 10% Cosmetics with Special Functions 10% Home Medical Treatment, Health Care, Cosmetology Facility Medical Treatment Facility 10% 4%--13% Health Care Facility 6%--15% Cosmetology Facility 6%--18% Commodity Category Tax Rate
  • 136. Cross-Border Trade & Ordinary Trade Tax Rate 3 Cross-Border Personal Postal Articles Tax Rate Ordinary Trade Customs Tariff Rate Kitchen and Bath Products & Small Home Appliances Kitchen Products 10% 10%--25% Sanitary Appliance, Cleaning Products 5%--10% Other Household Products 0%--21% Electric Kitchen Products 20% 15%--32% Electric Sanitary & Cleaning Products 10% Other Small Home Appliances 0%-35% Furniture 10% 0% Laundry Appliances & Accessories, Parts 20% 0%--17.5% TV Sets & Accessories, Parts 20% 0%--30% Filming Equipment & Accessories, Parts Filming Equipment & Accessories, Parts 10% 0%--20% TV Camera 20% Commodity Category Tax Rate
  • 137. Cross-Border Trade & Ordinary Trade Tax Rate 4 Cross-Border Personal Postal Articles Tax Rate Ordinary Trade Customs Tariff Rate Audio-visual Equipment & Accessories, Parts 20% 10%--30% Computer & Peripheral Equipment 10% 30% Books & Newspapers, Publications, Other Press works 10% 0% Educational Film, PPT, Original Audio Tape, Video Tape 10% 0%-18% Stationery Products & Tools 10% 0%--15% Stamp 10% 7.5% Musical Instruments 10% 17.5% Sports Goods Golf & Club 30% 10%-24% Other Balls 10% 0%-21% Bike, Trike, Bassinet & Accessories, Parts 20% 12%--13% Other Goods 10% Commodity Category Tax Rate