1.
How to build city brandsWith TAXIS, buses,Bulls, TELEphONES, Trams,subway and coffee shops?City Branding & Tourism and Hospitalityby: Rui VenturaLisboa, 30 de Maio, 2013==

2.
Do you know the 277 a/93 legislation?Rui.ventura@appm.pt

3.
It transformed a valuable brand into something genericRui.ventura@appm.pt

4.
Transformed the popular green & black taxis into white boring carsRui.ventura@appm.pt

5.
Destroying a part of the portuguese identityRui.ventura@appm.pt

6.
MemorabiliaRui.ventura@appm.pt

7.
Rui.ventura@appm.pt

8.
But good news: people do not forget good brandsRui.ventura@appm.pt

9.
And part of this identity is being rescued.Rui.ventura@appm.ptGood news: legislation changed and its legal again to have a green & black taxi

10.
Can you Imagine ny without the yellow cab?Rui.ventura@appm.pt

11.
What’s a brand?Rui.ventura@appm.pt

12.
VALuesPERSONALItyCULTUreEXPERIeNCeRui.ventura@appm.pt

13.
HERitageSOCIEtityHIStoryCULTURelanguageRui.ventura@appm.pt

14.
Taxis are imortalRui.ventura@appm.pt

15.
They are celebrated by brandsRui.ventura@appm.pt

16.
They inspire advertisingRui.ventura@appm.pt

17.
There are more than + 10.000 taxi souvenir REFS.Generate businessRui.ventura@appm.pt

18.
Can you imagine london without the black cab?Rui.ventura@appm.pt

19.
They inspire artRui.ventura@appm.pt

20.
Could you imagine london without the double decker bus?Rui.ventura@appm.pt

21.
Rui.ventura@appm.pt

22.
Or without the underground?Rui.ventura@appm.pt

23.
They are part of the city brandRui.ventura@appm.pt

24.
They are all over the world as merchandisingRui.ventura@appm.pt

25.
That’s why We need portable and tangible icons.Rui.ventura@appm.pt

26.
Could the “cacilheiro” boat be that icon?Rui.ventura@appm.pt

27.
Maybe. If we don’t destroy itRui.ventura@appm.pt

28.
Or, could our tram car be that icon?Rui.ventura@appm.pt

29.
Rui.ventura@appm.pt

30.
Guilherme Santos launched an online request to lego.Rui.ventura@appm.pt

31.
If his proposal gets approvedLisbonTram will be in thehands of all children acrosstheWorld.This idea itself ismore powerful than a globaladvertising campaign, itscrowd-sourced, and its free.Rui.ventura@appm.pt

32.
Other city branding elementsCity Branding & Tourism and Hospitality==

33.
Do they still use this in london?Rui.ventura@appm.pt

34.
Is this question relevant?Rui.ventura@appm.pt

35.
The phone booth is a world iconAnd a photo scenario for all tourists.Rui.ventura@appm.pt

36.
Here, we see the phone booths just as an equipmentRui.ventura@appm.pt

37.
What brand is this?Rui.ventura@appm.pt

38.
Rui.ventura@appm.ptOriginally it was osbourne wines, but now its spain.

39.
Rui.ventura@appm.ptIt’s a multi million euro brand

40.
Rui.ventura@appm.pt

41.
We could easily have our own “bull brand icon”With Sandeman port brandRui.ventura@appm.pt

42.
Rui.ventura@appm.pt

43.
Rui.ventura@appm.ptSandeman have the potentialand the sexyness of other global brands

44.
How about the paris coffee identity?Rui.ventura@appm.pt

45.
HistorystylerulesRui.ventura@appm.pt

46.
consistencyRui.ventura@appm.pt

47.
Rui.ventura@appm.pt

48.
heritageRui.ventura@appm.pt

49.
Collective memoryRui.ventura@appm.pt

50.
Rui.ventura@appm.ptHere, our panorama is like this…

51.
Rui.ventura@appm.ptInconsistency, unconfortable

52.
Rui.ventura@appm.ptcold

53.
Rui.ventura@appm.ptBut we have good examples from our heritage

54.
Rui.ventura@appm.pt

55.
Mestre gonçalo rodrigues dos santosRui.ventura@appm.pt

56.
Rui.ventura@appm.ptCreated the “gonçalo chair” in the 30’s

57.
Comercialized by: ARCAloFrom the 30’s to the 50’sDurable and stackable100% portuguese DesignRui.ventura@appm.pt

58.
The choice is ours: do we change or surrender to plastic?Rui.ventura@appm.pt

59.
City brands are built withconsistency, with a systemicapproach. Its like a collage ofproducts and brands thatare build on culture,heritage and icons.Conclusions:==Lisboa, 30 de Maio, 2013by: Rui Ventura