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O Marketer do Séc. XXI - O novo perfil do profissional de marketing

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Rui Ventura
Rui Ventura

My latest presentation for Microsoft / APPM Digital marketing automation Workshop

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       O  MARKETER          DO  SÉC.  XXI                                RUI  VENTURA  /  RUI.VENTURA@APPM.PT  /  WWW.APPM.PT  
                   APPM  OS  MARKETERS        COM   DESDE  1967  
                   5  E  ILARES       D ACTUAÇÃO   P REPRESENTAÇÃO DO SECTOR FORMAÇÃO E INFORMAÇÃO CRIAÇÃO DE OPORTUNIDADES / NETWORK LIGAÇÃO ÀS UNIVERSIDADES / ESCOLAS ACREDITAÇÃO E CERTIFICAÇÃO
I SURVIVED Y2K AND ALL I GOT WAS THIS LOUSY SHIRT
PERANTE  ESTA  MUDANÇA  DE  PARADIGMA   ONDE  SE  ENQUADRA  O  ”NOVO”  MARKETER.  
+ HUMANO! ENGAGEMENT! SOCIALIZAÇÃO! STORY TELLING! HUMAN TECHNOLOGY! !
+ AGILIDADE! RAPIDEZ! PARCERIAS! TRIAL AND ERROR!
+ INTEGRAÇÃO! CROWDSOURCING! TECNOLOGIA ! PLATAFORMAS! INOVAÇÃO
 TESTING!
+ RIGOR! KPI’S! MÉTRICAS! ANÁLISE! RESULTADOS!
BOTTOM LINE! MARCAS MAIS FORTES! MAIS VALOR PARA STAKEHOLDERS & SHAREHOLDERS! CONSUMIDORES FELIZES!
       O  MARKETER          DO  SÉC.  XXI                                RUI  VENTURA  /  RUI.VENTURA@APPM.PT  /  WWW.APPM.PT  

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O Marketer do Séc. XXI - O novo perfil do profissional de marketing

  • 1.        O  MARKETER          DO  SÉC.  XXI                                RUI  VENTURA  /  RUI.VENTURA@APPM.PT  /  WWW.APPM.PT  
  • 2.
  • 3.                    APPM  OS  MARKETERS        COM   DESDE  1967  
  • 4.                    5  E  ILARES       D ACTUAÇÃO   P REPRESENTAÇÃO DO SECTOR FORMAÇÃO E INFORMAÇÃO CRIAÇÃO DE OPORTUNIDADES / NETWORK LIGAÇÃO ÀS UNIVERSIDADES / ESCOLAS ACREDITAÇÃO E CERTIFICAÇÃO
  • 5.
  • 6.
  • 7.
  • 8. I SURVIVED Y2K AND ALL I GOT WAS THIS LOUSY SHIRT
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. PERANTE  ESTA  MUDANÇA  DE  PARADIGMA   ONDE  SE  ENQUADRA  O  ”NOVO”  MARKETER.  
  • 22.
  • 23. + HUMANO! ENGAGEMENT! SOCIALIZAÇÃO! STORY TELLING! HUMAN TECHNOLOGY! !
  • 24. + AGILIDADE! RAPIDEZ! PARCERIAS! TRIAL AND ERROR!
  • 25. + INTEGRAÇÃO! CROWDSOURCING! TECNOLOGIA ! PLATAFORMAS! INOVAÇÃO
 TESTING!
  • 26. + RIGOR! KPI’S! MÉTRICAS! ANÁLISE! RESULTADOS!
  • 27. BOTTOM LINE! MARCAS MAIS FORTES! MAIS VALOR PARA STAKEHOLDERS & SHAREHOLDERS! CONSUMIDORES FELIZES!
  • 28.        O  MARKETER          DO  SÉC.  XXI                                RUI  VENTURA  /  RUI.VENTURA@APPM.PT  /  WWW.APPM.PT