I’ve worked for a lot of idiot managers in my career. And then, one day, after I had become a design manager myself, it finally dawned on me: Now I’m the idiot! I had a lot of ideas about what a good manager is, how one acts, and the exact positioning of where the spotlight should land on the hero, which was absolutely supposed to be me. Thanks, ego.
Heroically speaking, I failed on many, many levels. I didn’t understand how to understand a team, and help turn their perceptions and expectations into something shared and agreed upon. I didn’t understand how to foster critique; I only knew that I was in charge of design and that I had the final say. Most of my career has been an exercise in “trial by fire” and this process worked well when I was a designer and was trying to master the art of the task flow, site map, wireframe, prototype, personas, and so on. In leadership positions, the option to go back to the drawing board or to iterate hasn't always been readily available--nor as painless to my pride and potentially my pocketbook.
The passing of time, the second and third chances that I’ve been given, and the sound advice that I didn’t want to listen to in the past have opened me up to a much different perspective. Oh, I’ve still got plenty to learn, and I’m excited to share some of what I’ve learned about charters, critique, and culture of design organizations.
14. Russ Unger | @russu
It Involves Defining All of This…
15. Russ Unger | @russu
Focus Areas
• WhataretheTypesof Work
WeDo/WanttoDo?
• WhataretheTypesof WorkWe
DONOTDo/DoNOTWantto
Do?
• User Research
• Interaction Design
• Information Architecture
• Information Design
• Prototyping
• Usability Testing
WHAT WE DO
16. Russ Unger | @russu
Team Purpose
• Whatdoesthisteamdo?
• Whatarewegoodat?
• Whatshouldwebeknownfor?
The UX team works with our customers to create useful
and usable designs that meets the needs of our users
and serves the business goals and objectives. We
understand our users--their needs, behaviors and
motivations and provide insight into how they use the
products that we design.
OUR UX TEAM
17. Russ Unger | @russu
Team Commitment to Each Other
• HowDoWeWanttoWork
Together?
• WhatAreOurExpectationsof
EachOther?
The UX team works with our customers to create useful
and usable designs that meets the needs of our users
and serves the business goals and objectives. We
understand our users--their needs, behaviors and
motivations and provide insight into how they use the
products that we design.
We work with each other to share our knowledge and
grow and strengthen the team in all aspects of UX, and
beyond. We acknowledge and respect our peers, their
opinions, and the value of their work. We will be critical
of work product, yet not the person doing the work.
OUR UX TEAM
18. Russ Unger | @russu
Perception of the Team by Others
• HowDoWeWantOthersto
ViewOurTeam?
• HowDoWeBuildthis
Perception?
• HowDoWeKnowWe’re
There?
Experts About Our
Users
PERCEPTION HOW TO CREATE ACHIEVED BY
•Increase research activities
•Identify opportunities to build
usability testing awareness
and activities
•Including clients in the user-
related activities to show
them our process and
expose them to users more
frequently
•Increase the amount of client
collaboration that includes
user discussions
•Common theme/voice for UX
team
•Colleagues request our
expertise in speaking to
customers
•Colleagues and customers
recommend the UX Team’s
expertise to our colleagues
and customers
19. Russ Unger | @russu
Areas of Growth / Improvement
• WhereDoWeNeedMore
Experience?
• WhatistheRationaleforthe
Need?
• HowWillWeKnowWhen
We’veAchievedtheGrowth?
Experience Mapping
GROWTH AREA RATIONALE ACHIEVED BY
•Gets everyone involved in
identifying touchpoints
•Visually describes what the
user’s journey looks like
•Tell stories and craft
narratives from the user’s
point of view
•Orient teams around a
shared understanding of the
journey
•Expand on scenarios,
personas, and mental models
•Engaging in 1-3 Experience
Mapping activities this year
•Proving value through the
activities by stakeholder
approvals
20. Russ Unger | @russu
…And Then You Sign It.
WeAllAgreetoAllofThis!
AGREED UPON BY
26. Russ Unger | @russu
New to Critique? Start Here.
Aaron Irizarry & Adam Connor
DiscussingDesign.com
27. Russ Unger | @russu
The Problem
Me
HowdoImakecritiqueapartof our
culture,asaformalizedprocess?
28. Russ Unger | @russu
Eachoneteachone.
“
Kim Goodwin
many
29. Russ Unger | @russuRuss Unger | @russu
Critique
Buddies
WTF are
?
(Now calling it “Continuous Critique”)
30.
31. Russ Unger | @russu
The Setup
L
BBB
L
BBB
M
• Select“CritiqueLeads”
• NominateCritiqueLeads
• SelectTeamsof 3-4Buddies
• LeadsChoose“Teams”
• FocusonConnectingPeople
WhoDon’tNormallyWork
Together
2-3
32. Russ Unger | @russu
How It Works
• (Bi-)Weekly30minutemeetingswithCritiqueLeads&Buddies
• Adhocmeetingsasneededandasavailable
• Critiqueshouldworkbothways
• (Bi-)WeeklyCritiqueTeamMeetings
• All3-4membersmeetingatonceforgroup
critique
• Everyoneshouldparticipate
B B B L
T L
B B B L
T L
42. Yes. I was a culture-killer, a cancer, a reason to not want to work with me, and even worse, a reason
to not want to work with great companies. I don’t think my managers knew how to “fix” me, so the
brushed me aside, put me on projects that I couldn’t be much damage on, or worse, they ignored me.
I’ve discussed a couple of the more “functional” things that have helped me along the way. With CULTURE,
it’s less functional, and more philosophical, so bear with me as I shift gears a bit and talk about the things
I’ve done wrong, and that I try to guide others away from on the teams I work with.
I’ve found that if I can keep my focus on fighting these past bullies off, culture can be a friend and not a foe.
Speaking of foes…