4/15 with Whitney and Elisabeth

1. Your Fundraising 411
How to Scale with a Modern Hybrid Event Strategy

2. Hello!
We are Whitney and Elisabeth
from GiveSignup | RunSignup.
We’re here because we want to
help nonprofits raise more with
free fundraising technology.

3. Agenda
▷ Welcome to GiveSignup | RunSignup
▷ Building a Modern Events Strategy
▷ Best Practices for Hybrid Events
▷ Technology for Hybrid Events
▷ Customer Successes
▷ Getting Started for FREE!
▷ Q&A

4. GiveSignup | RunSignup
▷ GiveSignup is built on the technology and business foundations of
RunSignup
▷ Best in class technology to elevate nonprofits’ revenue generation and
supporter engagement
▷ Purpose-built Fundraising Technology for Nonprofits
○ Event fundraising
○ Online giving
▷ 9,000+ Nonprofits are using GiveSignup today
Raise more. Save time. Easy!

6. All-in-One Supporter
Engagement Platform
▷ Data on supporters of all
types
▷ Engage supporters with
new events, fundraising
campaigns and donation
opportunities
▷ Easily connect to other
platforms that your
nonprofit uses
▷ Your mission is always first

7. Building a Modern Event
Strategy
The Future is Hybrid

8. Hybrid Event:
A Definition
Hybrid Event Examples
▷ An in-person 5K with an option to
complete the distance virtually
instead
▷ A gala with in-person attendees
and local participants who pick up
their meal and dine at home while
watching a recorded version of
the night’s entertainment
▷ A conference with in-person
attendees and a stream-at-home
option
A hybrid event is any run/walk/ride
or fundraising event that
incorporates both in-person and
virtual elements.

9. Why Hybrid in 2020?
In 2020, Hybrid was a bridge back to normal. It exploded as a
way to:
▷ Expand event capacity
▷ Re-build a participant confidence
▷ Create built-in contingency plans to manage uncertainty
▷ Provide options for people with different levels of risk and comfort
▷ Engage supporters and provide reasons to donate

10. Why Hybrid Forever?
Maximizes Participation
▷ Exceed participation cap
▷ Includes supporters who want to attend in person and those who
prefer virtual
Expands pool of potential supporters
▷ Encourages inviting friends and family from out of town and those
with scheduling restrictions
Rebuild consumer confidence in your events with flexible
participant management options

11. More Than 5Ks
Run/Walk/Rides are easy to convert to hybrid. But other types of
fundraising events can include in-person and virtual options as well.
▷ In-person Gala with online option
▷ Streaming tickets for a sellout speaker
▷ Book club options for meet-in-person and meet-virtually
▷ Pancake breakfast with eat-in and take-out options
The sky's the limit. Anytime you can incorporate a wider
range of supporters for a low overhead, it’s a win.

12. Year-Round Hybrid Strategy
It’s not just events that are hybrid: your entire fundraising
calendar should be hybrid.
▷ Include both in-person and virtual options for any event when
both are feasible
▷ Offer virtual-only fundraisers to expand your reach beyond your
geographic area
▷ Include online-only donation and fundraising campaigns

13. Year-Round Hybrid Strategy

14. Best Practices for Hybrid
Events
Setup Tips

15. The 99% Rule
For 99% of hybrid races, the best option is to set up your virtual options and
live options as separate events to accommodate the different needs of
each event.
Example:
1. Live/In-Person 5K
2. Virtual 5K
3. Live/In-Person 10K
4. Virtual 10K

16. Give Supporters Options!
For run/walk/rides, utilize Participant Management features like...
▷ Event Transfers for easy switching from in-person to virtual (and vice-versa)
▷ Deferrals to let runners change to next year
▷ Race Transfers to let runners opt for another race that better fits their circumstances
For hybrid ticket events/non-endurance events:
▷ Feature links on your website to a FAQ page and contact form
▷ Offer ticket exchanges/refunds up until the week of the event
▷ Offer a solid virtual option that you can encourage supporters to take advantage of should
they not be able to attend in-person at the last minute

17. Settings to
Separate
Virtual and In-Person are different
We’ll review where to update these,
but the general areas to keep
separate include:
▷ Event dates, locations, directions
▷ Event-Specific confirmation emails
▷ Registration follow-up emails
▷ Corrals
▷ Swag Shipping
▷ Results Sets
▷ Digital Bibs & Finisher Certificates

18. Customize Place
and Directions
Race >> Race Website >> Race Location
Event >> Basic Info >> Location Description
On Race Info Page
Before
After

19. Customize Date and Location: Run/Walk/Ride
Race >> Race Website >> Misc
Settings
▷ Default Date based on
start/end dates
▷ Location from Step 1
of the Race Wizard
Race Wizard >> Step 1

20. Before Date/Location Changes
Before After

21. Event-Specific Confirmation Email
** Available on run/walk/rides...if you are using ticket events, put everything in a clear, shared email

22. Event-Specific Confirmation Email
Race >> Notifications >> Event Specific Confirmation E-mail
Event >> Notifications >> User Registered
Include for In-Person Event
▷ Location details
▷ Wave/arrival times
▷ Link to social distancing protocols
▷ Deadline and process for transferring
to virtual
▷ Packet/T-shirt pickup info
Include for Virtual Event
▷ If an event..zoom link/how it will
work
▷ If a race...how a virtual race works
▷ Dates/Times
▷ Deadline, caps, and process for
transferring to in-person
▷ Swag shipping or pickup timeline
▷ Virtual Results submission info

23. Settings to
Combine
Combine settings to create a
cohesive event and ensure that
virtual and in-person participants
feel like a part of the event.
The general areas to combine
include:
▷ Photos
▷ Social Teams and incentives
▷ Referral and Swag Rewards
▷ Fundraising
▷ Social Media

24. Technology for Hybrid Events
Make it fun.

25. Donation Thermometer
Add a Donation Thermometer to your cover page to highlight the progress
of your supporters.
Race (or Event) >> Race (or Event) Website >> Cover Page >>
Data Component

26. Social Media Fun
Use social media (Facebook & Instagram) to connect your participants
(wherever they are).
▷ Facebook Groups: Optimal for getting interaction between supporters
▷ Hashtags: Simple way to unify supporters by encouraging sharing across
social media platforms
▷ Contests: Offer fun contests such as best costume or best photo, and use
social media to collect submissions
▷ Go Live: Use Facebook or Instagram Live to share a live experience with
virtual supporters as it’s happening

27. Referrals
Promotion >> Referral Tracking >> Setup
Maximize the impact of referrals by allowing participants to refer (and get credit for) anyone - virtual or
in-person.
▷ Effectiveness of referral rewards soared in 2020.
▷ On tickets: offer referral refunds. On run/walk/rides, you can offer swag rewards and/or referral refunds.

28. Run/Walk/Ride Settings:
Fundraising
Your cause can be both the reason for your event, and the reason
participants support your event. Set a collective goal to bring participants
together.
Donations >> Setup
Fundraising >> Individual Fundraisers/Team Fundraisers

29. Digital Bib
▷ Go viral, encourage sharing
▷ Separate ranges and options
RaceDay Tools >> Bibs >> Customize Digital Bib

30. Finisher Certificates
▷ Always a nice reward; more
important for virtual events.
▷ Customize look and feel to match
the type of event. In-person races
may include placement, but virtual
races typically do not.
RaceDay Tools >> Results >> Customize
Finisher Certificate

31. Customer Successes
Engage more AND raise more

32. Hybrid Ideas for Nonprofits:
Example: Bourbon Street Barathon - Hybrid Bar Crawl
➔ Sept - Nov 2020
➔ Visit each bar in
person for a unique
cocktail.
➔ Virtual course posted
on website.
➔ Run/Walk specific
distance to each bar!
➔ Gala with an in-person and a live video or
recording (virtual) component
➔ Food/drink festival with takeout option
➔ Outdoor spring/summer event with a virtual
challenge or social media component, either
before or after
➔ Bar crawl/in-person solo challenge/ scavenger
hunt

33. Every Step Counts Walk/Run
(Howard County Autism Society)
▷ October 2020
▷ In-person and virtual walk/run.
Participants could switch
between the in-person and the
virtual option up until the day
before the event
▷ EVERYONE got a fundraising
page
▷ Virtual course video was
posted on the website
▷ Over half the participants were
in-person
▷ In 2021, they will hold a larger
in-person event and retain the
virtual option

34. Richmond
Marathon
▷ 5,500 registrants (Marathon, Half
Marathon, 8K)
▷ USATF Certified course (optional)
▷ Swag pickup and shipping options
- post-race pickup if running
official course
▷ Long-sleeve tech shirt, medal,
buff, finisher blanket, Nuun, energy
gel.
▷ No prize money
▷ Participant management options
include event transfer and deferral
A different kind of hybrid event: in-person
and chip timed, but over 16 days

35. Richmond Marathon
In-Person Elements
▷ Official course on a city trail
▷ Chip-timed
▷ Bottle refill stations,
restrooms, and mile markers
▷ Finish line
Virtual Elements
▷ 16 days to complete
▷ Start anytime (5am-5:30pm)
▷ Option to run anywhere
▷ Time validated by RaceJoy

36. Get Started For Free

37. Q&A

38. Thank You

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