In this fundraising deep dive, GiveSignup Lead Allison Bickel explores all the options for virtual, socially distant and hybrid fundraising events - beyond just traditional runs/walks/rides. The takeaway: it's possible to fundraise now if you get a little creative.

1. GiveSignup
Virtual Fundraising Options

2. Fundraising in a Pandemic
The Numbers

3. Donations per event increased in 2020.
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4. The increase was because of more (but
smaller) donations.
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5. Donations less than $10 increased in 2020.
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6. Fundraising Events raised slightly more in
2020 than in 2019.
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7. Fundraising Events also saw a significant
increase in the # of donations.
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8. Key Takeaways
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More but smaller
donations
(Virtual) Events let you
reach more and new
donors
Make the ask to raise
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9. GiveSignup’s Free Supporter
Engagement Platform
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10. Free and flexible options for any
time budget
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1 Hour or less 2 - 5+ Hours 5 - 10+ Hours

11. 1 Hour or Less
Donation Forms, Donation Websites, and Fundraising Campaigns

12. Donation Forms
ArtsView Children’s Theatre
▷ Easy to create a form for each
campaign or general donations in
less than 10 minutes
▷ Use your messaging and branding
- not GiveSignup’s
▷ Clean, modern UI
▷ Custom receipting
▷ Offer one or multiple recurring
giving options - monthly, quarterly,
annual
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13. Donation Websites
Pace Center Jacksonville
▷ “Where the Heart is” Campaign
that will match donations up to
$35,000 from a grant
▷ First 72 donors who give $250+
will get their names featured on a
new heart wall at the Center
▷ Also allow supporters the option
to become a fundraiser in addition
to or instead of donating
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14. Fundraising Campaign
Pink the Basin
▷ Fundraising pages for third-party
fundraising events
▷ Push for DIY fundraising to raise
money despite cancelled events
▷ Feature an overall DIY fundraising
goal
▷ Free Facebook Fundraiser
Integration
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15. 2021 Fundraising Campaigns
Sneak Peek
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16. 2 - 5+ Hours
Ticket Events, Virtual Fundraising Events

17. Ticket Events
IEFT
▷ Zoom call with students and alumni
for end of year giving push
▷ Sold over 200 tickets and raised
over $12,000 from ticket sales
▷ Option to donate if unable to attend
▷ Free email in Ticket Dashboard to
send private Zoom link to ticket
holders the day of event
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19. Ticket Events
IEFT
▷ Mix of pre-recorded and live content
▷ Breakout sessions with students
▷ At end of call → Set a goal to raise
$75,000 in 15 minutes
○ Donate via GiveSignup
○ Also Venmo and pledges
▷ Raised $149,515
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20. Ticket Event + Donation Website
Mix & Match
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21. Virtual Fundraising Events
Lifeline of Ohio
▷ Fundraiser for Lifeline of Ohio
▷ 21st annual Dash for Donation, and
largest fundraiser to support
bereavement programming
▷ Connected event dates and pricing
to the cause
○ $8.50 registration fee
○ 8 days to complete virtual 5k
○ Equals number of lives an
organ donor can potentially
save and heal
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22. Virtual Fundraising Events
Wheeler Mission Drumstick Dash 2020
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23. 5 - 10+ Hours
Virtual Challenge Fundraising Campaigns, Hybrid Events

24. Virtual Challenge Fundraising Campaigns
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25. Virtual Challenge
American Cancer Society
▷ Activity logging over a week
▷ Registration, results, fundraising in
a single platform
▷ Swag and no swag registration
options
▷ Overall challenge goal
▷ Highly flexible platform - doesn’t
need to be endurance
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28. 2021: The Year of Hybrid Events
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29. 2021: The Year of Hybrid Events
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30. Hybrid Event
Wheeler Mission Drumstick Dash 2021
▷ 2021 Drumstick Dash is open for
registration
○ https://drumstickdash.org
▷ Give participants as many flexible
choices as possible
○ Event transfers
○ Deferral to next year
○ Donate entry fee
○ Refund
▷ Keep registration open as long as
possible
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31. https://GiveSignup.org
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32. Thanks!
Any questions?
If you want to learn more, visit
https://givesignup.org/RaiseMore
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