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INTRODUCING 
RUNTASTIC 
December 2014
BIG PICTURE 
OVERVIEW 
If you already know us a bit, you can skip these slides. 
If we’re just getting to know each other… dig in!
We come from 
20 
UNIQUE 
COUNTRIES 
with offices in Pasching, 
Vienna and San Fran 
WHAT IS RUNTASTIC? 
We are 
4 
FOUNDERS 
We are 
100 
EMPLOYEES 
Each and every month 
we move 
MILLIONS 
OF PEOPLE 
WORLDWIDE 
5 
Each day we have 
140,000+ 
NEW 
DOWNLOADS 
We boast over 
100 
MILLION 
RUNTASTIC APP 
DOWNLOADS 
We are 
1 TEAM 
with one 
shared vision 
We are 
YEARS OLD
HOW RUNTASTIC WORKS 
Runtastic can be used by anyone, anywhere and everywhere! 
2 
START YOUR 
ACTIVITY 
3 
ANALYZE & SHARE 
YOUR SUCCESS 
on Runtastic.com 
1 
GRAB YOUR 
TRACKING DEVICE
THE RUNTASTIC 
ECOSYSTEM 
Runtastic serves users within the 
areas of Easy Tracking, Community & 
Competition, Awareness & 
Education, Goals & Coaching and 
Celebrating Success by offering them 
an ever-growing, comprehensive, 
easy-to-use ecosystem of apps, 
products, services and content. 
Why? We want to motivate users to 
live better, live longer and enjoy life!
RUNTASTIC 
PRODUCT DETAILS 
Have we got your attention? 
Read on to get familiar with our product portfolio!
MULTI-APP STRATEGY 
Runtastic offers 
users a full suite of 
health & fitness 
apps to help them 
live consciously, 
meet personal goals 
and have fun along 
the way! Apps are 
released, updated & 
optimized in an 
ongoing manner to 
best serve users.
AND MULTI-PLATFORM 
You’ll always find numerous Runtastic apps prominently 
displayed in your app store of choice!
OUR LATEST APP LAUNCH 
SLEEP BETTER 
APP LAUNCHED ON NOVEMBER 6, 2014 
• Incredible response to our sleep tracker 
• Boasts Smart Alarm, Wake-Up Window, 
30+ Alarm Sounds, Sleep Analysis & More 
• 4+ star rating in App Store & Google 
Play 
• "Thanks for this awesome new app!"
SELECT RUNTASTIC HARDWARE 
AVAILABLE ON SHOP.RUNTASTIC.COM & AMAZON.COM 
Orbit Orbit Colored Wristbands Libra GPS Watch 
Heart Rate 
Combo Monitor 
Speed & Cadence 
Sensor Headlamp 
Head Sensor 
BT Helmet 
Sports Gloves Running Beanie Fitness Mat Exercise Ball
SPOTLIGHT ON 
RUNTASTIC ORBIT 
In 2014, we proudly announced 
Runtastic Orbit – the new, 24-hour 
wearable from Runtastic! Orbit 
provides users with reliable, round-the- 
clock tracking to help individuals 
get a better sense of daily 
movements, personal habits and 
untapped potential. Orbit tracks Daily 
Steps, Distance Covered, Active 
Minutes, Calories Burned and Sleep 
and functions seamlessly with the 
compatible Runtastic Me app!
RUNTASTIC.COM 
The health & fitness home of Runtastics! 
Runtastic.com acts as users health & fitness home within the 
Runtastic Ecosystem. No matter what an individual’s favorite 
activities might be or how often they lace up those sneakers, 
Runtastic.com is where users will find activity data, a detailed training 
log, advanced analysis and a supportive community of 50+ million 
registered users. 
Extensive analysis and statistics are available for all activities and a 
perfect overview of performance and progress is guaranteed. The 
social, supportive community component also plays an essential role of 
Runtastic.com. Comparing results with fellow sports enthusiasts and 
receiving a bit of online cheerleading can lead to even greater 
motivation and engagement amongst users. Check it out today!
RUNTASTIC GOLD 
MEMBERSHIP 
For individuals looking to make the 
most of their health & fitness efforts 
(hello, results & fun factor!), the 
GOLD Membership is a must have… 
Those who opt to “Go GOLD” benefit 
from free Runtastic Training Plans, a 
personal Weekly Fitness Report, an 
ad-free Runtastic.com experience, 
Premium Support and more! Our stats 
show that GOLD Members are more 
active, burn more calories & are more 
likely to reach (and maintain) their 
goals – a sound investment to be sure!
RUNTASTIC GOLD 
KEY FEATURES 
Records & Personal Bests Personal Cheers & Motivation 
FREE Training Plans 
Weekly Fitness Report Advanced Stats & Analysis ... and even more on Runtastic.com
RUNTASTIC TRAINING PLANS 
AND STORY RUNNING 
A wide variety of Runtastic Training Plans 
were developed by fitness & nutrition 
experts to help users improve performance 
and reach fitness goals! A Voice Coach guides 
individuals through predefined activities, 
pushes them to stay focused and praises 
success! Which plan will you complete first? 
Story Running is a unique, interactive 
product, which was launched by Runtastic in 
late 2013. During a Story Run, users enjoy 
their activities and Runtastic app in a whole 
new way! Download a Story Run today and 
experience the future of running – where 
you’re the protagonist!
CONTENT & 
NUMBERS 
In recent years, we’ve become much more than just products! 
This section intros you to our brand & global reach.
RUNTASTIC CONTENT 
CHANNELS 
Here at Runtastic, we want to do 
more than sell great products. We 
want to educate and inspire our users 
each and everyday with content that 
helps them live better and longer! 
Some of our incredible content 
channels include: 
• targeted email newsletters 
• the Runtastic blog 
• the Runtastic Fitness channel on 
YouTube 
• and a myriad of social media 
channels
IT’S ALL ABOUT REACH 
We’ve got lots of friends (and it’s great!) 
50+ MILLION REGISTERED USERS 
550,000+ FANS 
350,000+ FOLLOWERS 
27,500+ FOLLOWERS
100 MILLION 
APP DOWNLOADS 
140,000+ APP 
DOWNLOADS PER DAY 
INCREDIBLE POTENTIAL IN 2015 
WITH THE RIGHT TEAM, PRODUCTS & PARTNERS
runtastic.com 
@Runtastic 
runtastic 
+runtastic 
THANK 
YOU 
We look forward to connecting soon!

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Introducing Runtastic December 2014 Overview

  • 2. BIG PICTURE OVERVIEW If you already know us a bit, you can skip these slides. If we’re just getting to know each other… dig in!
  • 3.
  • 4. We come from 20 UNIQUE COUNTRIES with offices in Pasching, Vienna and San Fran WHAT IS RUNTASTIC? We are 4 FOUNDERS We are 100 EMPLOYEES Each and every month we move MILLIONS OF PEOPLE WORLDWIDE 5 Each day we have 140,000+ NEW DOWNLOADS We boast over 100 MILLION RUNTASTIC APP DOWNLOADS We are 1 TEAM with one shared vision We are YEARS OLD
  • 5.
  • 6. HOW RUNTASTIC WORKS Runtastic can be used by anyone, anywhere and everywhere! 2 START YOUR ACTIVITY 3 ANALYZE & SHARE YOUR SUCCESS on Runtastic.com 1 GRAB YOUR TRACKING DEVICE
  • 7. THE RUNTASTIC ECOSYSTEM Runtastic serves users within the areas of Easy Tracking, Community & Competition, Awareness & Education, Goals & Coaching and Celebrating Success by offering them an ever-growing, comprehensive, easy-to-use ecosystem of apps, products, services and content. Why? We want to motivate users to live better, live longer and enjoy life!
  • 8. RUNTASTIC PRODUCT DETAILS Have we got your attention? Read on to get familiar with our product portfolio!
  • 9. MULTI-APP STRATEGY Runtastic offers users a full suite of health & fitness apps to help them live consciously, meet personal goals and have fun along the way! Apps are released, updated & optimized in an ongoing manner to best serve users.
  • 10. AND MULTI-PLATFORM You’ll always find numerous Runtastic apps prominently displayed in your app store of choice!
  • 11. OUR LATEST APP LAUNCH SLEEP BETTER APP LAUNCHED ON NOVEMBER 6, 2014 • Incredible response to our sleep tracker • Boasts Smart Alarm, Wake-Up Window, 30+ Alarm Sounds, Sleep Analysis & More • 4+ star rating in App Store & Google Play • "Thanks for this awesome new app!"
  • 12. SELECT RUNTASTIC HARDWARE AVAILABLE ON SHOP.RUNTASTIC.COM & AMAZON.COM Orbit Orbit Colored Wristbands Libra GPS Watch Heart Rate Combo Monitor Speed & Cadence Sensor Headlamp Head Sensor BT Helmet Sports Gloves Running Beanie Fitness Mat Exercise Ball
  • 13. SPOTLIGHT ON RUNTASTIC ORBIT In 2014, we proudly announced Runtastic Orbit – the new, 24-hour wearable from Runtastic! Orbit provides users with reliable, round-the- clock tracking to help individuals get a better sense of daily movements, personal habits and untapped potential. Orbit tracks Daily Steps, Distance Covered, Active Minutes, Calories Burned and Sleep and functions seamlessly with the compatible Runtastic Me app!
  • 14. RUNTASTIC.COM The health & fitness home of Runtastics! Runtastic.com acts as users health & fitness home within the Runtastic Ecosystem. No matter what an individual’s favorite activities might be or how often they lace up those sneakers, Runtastic.com is where users will find activity data, a detailed training log, advanced analysis and a supportive community of 50+ million registered users. Extensive analysis and statistics are available for all activities and a perfect overview of performance and progress is guaranteed. The social, supportive community component also plays an essential role of Runtastic.com. Comparing results with fellow sports enthusiasts and receiving a bit of online cheerleading can lead to even greater motivation and engagement amongst users. Check it out today!
  • 15. RUNTASTIC GOLD MEMBERSHIP For individuals looking to make the most of their health & fitness efforts (hello, results & fun factor!), the GOLD Membership is a must have… Those who opt to “Go GOLD” benefit from free Runtastic Training Plans, a personal Weekly Fitness Report, an ad-free Runtastic.com experience, Premium Support and more! Our stats show that GOLD Members are more active, burn more calories & are more likely to reach (and maintain) their goals – a sound investment to be sure!
  • 16. RUNTASTIC GOLD KEY FEATURES Records & Personal Bests Personal Cheers & Motivation FREE Training Plans Weekly Fitness Report Advanced Stats & Analysis ... and even more on Runtastic.com
  • 17. RUNTASTIC TRAINING PLANS AND STORY RUNNING A wide variety of Runtastic Training Plans were developed by fitness & nutrition experts to help users improve performance and reach fitness goals! A Voice Coach guides individuals through predefined activities, pushes them to stay focused and praises success! Which plan will you complete first? Story Running is a unique, interactive product, which was launched by Runtastic in late 2013. During a Story Run, users enjoy their activities and Runtastic app in a whole new way! Download a Story Run today and experience the future of running – where you’re the protagonist!
  • 18. CONTENT & NUMBERS In recent years, we’ve become much more than just products! This section intros you to our brand & global reach.
  • 19. RUNTASTIC CONTENT CHANNELS Here at Runtastic, we want to do more than sell great products. We want to educate and inspire our users each and everyday with content that helps them live better and longer! Some of our incredible content channels include: • targeted email newsletters • the Runtastic blog • the Runtastic Fitness channel on YouTube • and a myriad of social media channels
  • 20. IT’S ALL ABOUT REACH We’ve got lots of friends (and it’s great!) 50+ MILLION REGISTERED USERS 550,000+ FANS 350,000+ FOLLOWERS 27,500+ FOLLOWERS
  • 21. 100 MILLION APP DOWNLOADS 140,000+ APP DOWNLOADS PER DAY INCREDIBLE POTENTIAL IN 2015 WITH THE RIGHT TEAM, PRODUCTS & PARTNERS
  • 22.
  • 23. runtastic.com @Runtastic runtastic +runtastic THANK YOU We look forward to connecting soon!