Jet Airways faced major communication issues that ultimately led to its downfall. The airline sent termination emails to employees in just one line without providing reasons or having proper discussions. This lack of communication damaged employee and public trust in the company. Poor communication of its financial problems and hiding of important information from stakeholders put Jet Airways in a difficult position. The way it handled layoffs significantly hurt its reputation as an employer. Effective communication is essential for any business to function smoothly and overcome challenges.

2. Communication is an important fundamental unit
of any business. The dynamic attitude of business
makes communication an integral part of it
without which a company is bound to fail.
In this case study the main failure for JET
AIRWAYS was the communication. The way it
communicated with the employee about
termination of their jobs (by 1 liner emails),
HIDING FACTS and INFORMATION from the
employees and public put it into a sticky
INTRODUCTI
ON

3.  Jet Airways is the second of India's two major airlines based
in Mumbai, Maharashtra, both, in terms of market share and
passengers carried.
 51% of Jet airways owned by Naresh Goyal
 Operates over 1000 flights daily to 76 destinations worldwide.
 Its main hub is Mumbai, with secondary hubs at
Delhi, Kolkata, Chennai, Bengaluru and Pune. It has an international
hub at Brussels Airport, Belgium
 It AIRBUS A330-200, AIRBUS A330-300, BOEING 737-800, BOEING
777-300ER, BOEING 787-9 ETC.
 Slogan, “The Joy of Flying “
About Jet Airways

4. • Jet Airways was incorporated as an air taxi operator on
1 April 1992.
• It started commercial operations on 5 May 1993 with a
fleet of four leased Boeing 737-300 aircraft.
• In January 1994 a change in the law enabled Jet
Airways to apply for scheduled airline status, which
was granted on 4 January 1995.
• Naresh Goyal – who already owned Jetair (Private)
Limited, which provided sales and marketing for
foreign airlines in India – set up Jet Airways as a full-
service scheduled airline to compete against state-
owned Indian Airlines.
History

5. o Naresh Goyal (born July 29, 1950 in Punjab) is an Indian businessman and
founder Chairman of Jet Airways.
o After graduating in commerce in 1967, Naresh Goyal joined the travel
business as a general sales agent for Lebanese International.
o He started operating Jet Airways in 1993. Following the 2005 IPO of Jet
Airways, Forbes magazine declared him the sixteenth richest person
in India with a net worth of $1.9 billion.
o He has over twenty-six years of experience in the civil aviation sector. Under
his leadership, Jet Airways has emerged as one of India's most preferred
airlines
Founder

6. Problem faced by JET AIRWAYS:
COMMUNICATION GAP.
?
??
?
THE UNFILLED
GAPS IN
COMMUNICATIO
N MADE BY JET
AIRWAYS WITH
IT EMPLOYEES
LEAD TO A
HUGE HR AND
PR DISASTER
WHICH IN TURN
LEAD THE
COMPANY
SUFFER A HUGE
LOSS.

7. 1.Has created a good image among the
Indian fliers
2. Trusted Airline by the Corporates
3. One of the biggest Indian airline
companies with over 13,000 employees
4. Operations in over 76 Indian cities and
over 400 daily flights
1. Poor communication system
2. Layoffs tarnished the image of Jet
airways
.
1. Strongly positioned in the International
routes
2. Has presence in every segment
3. Increasing number of people opting to
travel by airlines
1. LCCs (LOW COST CARRIERS) eating up
the market share
2. Rising Fuel Costs and Labour Costs
3. Unfavourable Govt policies and aviation
regulations
WEAKNESSSTRENGTH
OPPORTUNITIES THREATS
ANALYSIS

8. Communication being a backbone of any organisation. It shouldn’t
be looked over. If the method of communication were correctly used
by the management of Jet Airways then there would have been less
fuss about the layoffs. The way Jet airways communicated with it
employees with one liner email terminating their jobs citing no
reasons shows the least concern attitude towards it employees.
The strategic mistake made by it and came with a high price as in
which it lost its financial resources, lost the trust of the employees
and it’s consumers.
And last but not the least it lost it dominance in LCC.
Thus in management one should plan adequately before employing
any decisions. Layoff is not the only solution during financial crisis. A

9. 1. Communication is the backbone of any business as it links
the external and internal world.
2. HR one of the most important aspect and asset of an
organisation.
3. Layoff or termination of service of its employees is not the
only solution during financial crisis.
4. Every organization should treat its employees properly and
maintain adequate communication with them.
5. If a company fails to cope up with the huge demand its
service it should be transparent in disclosing the facts of
its possible failure.

10. PLEASE ACCEPT OUR REGARDS,
RUPANJAN NAYAK, KAJAL KUMARI.