Personal Information
Organization / Workplace
Greater Seattle Area United States
Industry
Advertising / Marketing / PR
Website
www.fusionspark.com
About
It all started in Tokyo, in 1998.
I was in a bar, digging into a plate of fried squid legs. I looked at the Toyota marketing executives sitting across from me and said, "You know, I think this Internet thing is going to stick around for a while."
My brilliant prophecy (certainly, this hadn't occurred to anyone else!) started an all-night discussion in broken Japanese (mine) and broken English (theirs) about the emerging role of online content and visual storytelling to build audience and drive engagement,
And so began my Content Marketing journey.
By 1999, I'd incorporated FusionSpark Media and launched One World Journeys. Sponsored by Epson, One World Journeys was an innovative pr...
Tags
content marketing
content strategy
content
nonprofit marketing
russell sparkman
purpose-focused content
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fusionspark media
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purpose
storytelling
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corporate social responsibility
cause branding
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b2b strategy
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csr
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university of washington
purpose focused content marketing
purpose-focused marketing
video marketing
interactive
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brand sponsorship
content creation
editorial calendar
bootstrap content
content is king
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social media
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