2. Comments on the Internet
BRAND IMAGE
2) DreamWorks has
1) No other animation made some pretty good
studio can top Pixar movies but most of their
(except classic Disney). movies lack the
emotional depth that you
see in every Pixar movie

3. THE AUDIENCE
Age
12-30
Both
Genders
Young
With
Ambition

4. CAMPAIGN GOALS
To alter people’s perception
To generate buzz about our brand
For people to be excited about our films

5. THE MAGICAL IDEA
Create 10 videos for the films. 9 specialized videos and 1 trailer.
Each Video can be unlocked only when required amount of views have
been received for each video

6. SOCIAL MEDIA STRATEGY
Utilize:
• Facebook
• Twitter
• YouTube
• Reddit

7. MOBILE STRATEGY
On the iPad and mobile platforms release:
•Games Apps
• Video Apps
•Soundtrack

8. BUDGET
• Social Budget  $2,000/mo
• Video Production  $12,000
• Mobile  $300-$1,000/mo
• SEO  $2,700/mo
• Total  $100,000-$130,000

9. RESPONSE STRATEGY
Make Negative Comments know and ask for
feedback from the market on their opinions of the
comments.
Make Positive Comments know and praise people
for their kind words.

10. MEASURING SUCCESS
1. Did all Videos get released?
2. What’s the overall feel about our product
3. How engaged are people about the film?