2. • I looked at different possible target audiences for the
London Film Festival.
• The possible target audiences I looked at were :
• Children
• Teenagers
• Adults :
• 25-30
• 40+
• I looked at the films in the film festival that would
appeal to these groups of people and the films that
were targeted at them.
3. • To start off I looked at the short cuts &
animation section of the films as this will be
the section that will have films targeting
children.
• The animated shorts for younger audiences
had many different films that targeted a
younger audience.
4. • Example one:
• Digging for fresh walrus, Kroak finds himself
face to face with a hungry bear.
• Director : Julie Rembauville , Nicolas Bianco
• Country : France
• Running time :3min
• Year : 2008
5. • Example two :
• A family of city-dwelling pigs arrive in the
countryside and threaten to disrupt the way of
life that little boar and friends have become
used to.
• Director : Dace Riduze
• Country : Latvia
• Running time : 12min
• Year : 2009
6. • I started by looking at the cinema europa
section as they have films with young
teenagers in them and the storylines of these
films are based on teenage years experiences
and events.
7. • Example two :
• A young woman travels to Italy from Romania to search
for her mother and is taken in by a local family, in this
sparky feature film debut.
• Director :Massimo Coppola
• Cast :Gianluca Di Gennaro, Erica Fontana, Manrico
Gammarota
• Country : Italy
• Writer :Massimo Coppola
• Running time :90min
• Year : 2010
8. • Example two :
• When Ellen discovers her lover's infidelity, her life
goes into tail spin, taking her into places and politics
she never thought she'd go.
• Director :Pia Marais
• Cast : Jeanne Balibar, Stefan Stern, Georg Friedrich
• Country : Germany
• Writer : Pia Marais, Horst Markgraf
• Running time :95min
• Year : 2010
9. • To find my research for this section I looked
into the new British film section as there films
are mainly targeted at adults ranging from the
ages 25-30.
10. • Example one :
• Exposing the world of romance novel
enthusiasts.
• Director : Julie Moggan
• Country : UK
• Running time : 85min
• Year : 2010
11. • Example two :
• An imaginative exploration of the life and legacy of
Bradford playwright Andrea Dunbar.
• Director : Clio Barnard
• Cast : Manjinder Virk, Neil Dudgeon, Monica Dolan
• Country : UK
• Writer : Clio BarnardDistributorVerve Pictures
• Running time : 90min
• Year : 2010
12.
13.
14. • http://www.facebook.com/BritishFilmInstitute
This is a great way of
advertising the festival,
this particular way of
advertising is targeted
at teenagers and young
adults (people most
likely to use internet
chat websites).
16. • http://www.youtube.com/B
FIfilms
• As the BFI can be classed as
an international festival,
using YouTube is a great
way to promote the festival
worldwide.
