Roadmap to Society30

“IFTHE RATE OF CHANGE ONTHE OUTSIDE
EXCEEDSTHE RATE OF CHANGE ONTHE INSIDE,
THE END IS IN SIGHT…”
Jack Welch

FOTO CREDIT: HENK JAN WINKELDERMAAT
AUTHOR
PUBLISHER
TRENDWATCHER
ENTREPRENEUR
COACH
INVESTOR
CHAIRMAN OF
SOCIETY30
FOUNDATION

COMMODITIES & RESOURCES
CAPITAL (SOCIAL & MONETARY)
LABOUR, SKILLS & KNOWLEDGE
ENTREPRENEURSHIP, A CONCEPT,
BUSINESSMODEL…
About ORGANIZATIONS & more
ORGANIZATIONS
ORGANIZE…..

**ASHBY’S ‘LAW OF REQUISITEVARIETY’AKA ‘THE FIRST LAW OF CYBERNETICS’:
“The need for an appropriate amount of information to control the system”.
W. Ross Ashby, 1956
TECHNOLOGY
MORE RESOURCES
MONEY
GROWTH
INNOVATION POWER
TRADITIONAL
TECHNO DRIVEN
ASHBY’S LAW**
*COASE CEILING
“Making the firm larger will initially be advantageous, but the decreasing returns will
eventually kick in, preventing the firm from growing indefinitely”.
Ronald Coase, Nature of the Firm 1937
COASE CEILING*
DATA
VALUE CHAIN MARKETPLACES

CENTRALIZATIONOF MARKETPLACES:
‘WINNERTAKESALL PRINCIPLE”

“Decentralization enables groups of people
to self-organize in a manner that was not possible before…”
DavidOrban, Singularity University
CENTRALIZATIONVS. DECENTRALIZATION
Beds &
Workspaces

DECENTRALIZATION of banking systems
Decentralization of
knowledge and education: Mooc’s

DECENTRALIZATION of work, marketing and organizations.
8 6 % of prof essional
f reelancers CHOOSE
f reelancing
1%OF WORKING ADULTS IN
THE U.S. WORK PRIMARILY
AS INDEPENDENT
CONTRACTORS
CEOs say the top drivers of
industry changes are the
“changing nature of work"
and "flexible work”
The Future of Jobs Report, World Economic Forum
Balt imore Financial h el p s o r g an i s at i o n s an d i n d i v i d u al s
c r eat e t h e v al u e t h ey ’r e l o o k i n g f o r . We’r e a n et w o r k o f f i r m s
i n 1 3 9 c o u n t r i es w i t h m o r e t h an 1 9 5 ,0 0 0 p eo p l e w h o ar e
The share of people in
"alt ernat ive work
arrangement s" increased
5 0 % in 1 0 years
The Rise and Nature of Alternative Work
Arrangements in the United States, 1995-2015
19.8% of full- time
independents earn
more than $100,000
ONLY 30%OF U.S.
EMPLOYEES SAY THEY
ARE ENGAGED AT WORK
51%of U.S. employees
are searching for a new
job or watching for
openings
7.6MILLIONAMERICANS
WILLWORKINTHE
ON-DEMANDECONOMY
BY2020
I s ev er y o n e g o i n g f r eel an c e? No t q u i t e, b u t
t h e t r en d t o w ar d i n d ep en d en t w o r k i s g r o w i n g .
Her e's a c l o s er l o o k at t h e n u m b er s .
Freelancing In America, 2016,
UpWork/ Freelancers Union
The 2016 Field Nation Freelancer Study
Nation1099.com
50%of U.S. jobs are
compatible with remote work,
and 80%of the workforce
says they'd like to work
remotely. Yet only 7%of
employers make flexible work
available to most employees
GlobalWorkplaceAnalytics.com
20-30%of the working-age
population in the U.S.
and E.U. engage in some
independent work
Part-time and full-time
freelancers represent 35%
of the U.S. workforce
1/ 3 of professionals
globally say work-life
balance is getting more
difficult
State of Independence In America 2017,
MBO Partners
State of the American Workforce report, Gallup
American Workplace Changing at a
Dizzying Pace, Gallup
Intuit Investor Forecast
Independent Work: Choice, Necessity and the
Gig Economy, McKinsey Global Institute
Work-life Challenges Across the Generations, EY
Global Contingent Workforce Study, EY
20% of large companies globally
have a workforce comprised
of 30% or more
contingent workers
Sources: The Ultimate Guide to Gig
Economy Data at Nation1099.com
13 STATS THAT
EXPLAIN THE
GIGECONOMY
al hel ps organi s at i ons and i ndi vi dual s
y’re l ooki ng f or. We’re a net w ork of f i rm s
i t h m ore t han 195,000 peopl e w ho are
ple in
ork
reased
rs
ve Work
1995-2015
ime
earn
,000
U.S.
THEY
WORK
oyees
a new
for
CANS
HE
NOMY
UpWork/Freelancers Union
20-30%of the working-age
population in the U.S.
and E.U. engage in some
independent work
difficult
ca 2017,
port, Gallup
g at a Independent Work: Choice, Necessity and the
Gig Economy, McKinsey Global Institute
Global Contingent Workforce Study, EY
20% of large companies globally
have a workforce comprised
of 30% or more
contingent workers
e toGig
99.com
nal
SE
S IN
LY
in
sed
015
n
0
NS
Y
UpWork/Freelancers Union
50%of U.S. jobs are
compatible with remote work,
and 80%of the workforce
says they'd like to work
remotely. Yet only 7%of
employers make flexible work
available to most employees
GlobalWorkplaceAnalytics.com
difficult
7,
INFLUENCERS

DECENTRALIZEDCONNECTED NETWORKS : ECO SYSTEMS
live & work
transformation
networked professionals
tooling & legal
structures
crypto currencies

S2G FRAMEWORK* FOR CITIES
‘A SERENDIPITIOUS MULTIDIMENSIONAL
PUBLIC SPACE WITH CULTURAL,
ECONOMIC AND SOCIAL DIVERSITY’.
OLMA, 2017
GENIUS CITY
‘INHABITANTS ARE DATA PRODUCERS
AND ARE MANAGED BY ALGORITMS.
PUBLIC SPACE HAS GONE’.
VAN DEN HOFF, 2017
SMART CITY
YOU LIVE WHERE YOU WORK
DUMB CITY
‘TALENT, TOLERANCE, TECHNOLOGY’
FLORIDA, 2002
CREATIVE CITY
*Inspired by:
S2G FRAMEWORK
Joe Pine, April 2017

takeaway home cooked meals
NEW ECONOMIC SYSTEMS:
COLLABORATIVE & SHARING ECONOMY

NEIGHBOURHOOD BECOMESONE BIG-GIG ECONOMY,
WITHTHE PLATFORMSAS ENABLERS.

spaces, services
and products
monetary capital
shared co-working &
open collaboration
social capital
COWORKING @ SEATS2MEET.COM

PROGRAMS:
Communications
Themed Spaces
Workforce
Festivals

S2M PLATFORM DATA & RESULTS
Research* coworkers
Serendipity Experience S2m :
-A new job
-Invited for a new project
-Started a new company:
2015 1 out of 6
2017 1 out of 4
* Erasmus University Rotterdam
2018
Passports 90.000
Check-ins 100.000
Fields Of Expertise 64.000
KnowledgeTags 365.000
P2P Matches 225.000
Seats sold (x1000) 2017 2018
Social capital 70 75
Monetary capital 200 240

S2M PLATFORM DATA & RESULTS , 2019,Q1

COWORKING ISAN ENABLER
COWORKING
is not about
the venues,
the hardware,
the software,
or the design.
COWORKING
is about
the number and quality of
serendipitous connections,
opportunities &
open collaboration.

Coworking asTraffic Generator.
The Hotel Lobby as a local connectivity square

Coworking asTraffic Generating Social Impact Mechanism
Story ofASR Bank & Insurance.
Wants to be recognized as a Sustainable & Socially Connected Insurance Company, Employer
& Investor…
Q4 2018
+1000 CHECK-INS
6400 FIELDS OF EXPERTISE
2500 NEW CONNECTIONS

Coworking as Social Impact Mechanism
Story of Social Impact Factory

Coworking as an Innovation Engine:
1. S2M Cow ork ing
Gate to the world and break out
of your bubble.
Coworkers
Startups
Freelancers
....
2. Connect
Organise pitch events,
to give a stage to your
visitors and to get to
know them.
+
Let your teams work
in the same environment
to start the dialoge.
3. Collaborat e 4. Grow
InnovatePick and start relevant
collaborations thatfityour
corporate goals and needs.
MVPTest
Connection
between intern employees
& coworkers
Local entrepreneurs
Innovation traject
1. S2M Cow or k ing
Gate to the world and break out
of your bubble.
Coworkers
Startups
Freelancers
....
2. Connect
Organise pitch events,
to give a stage to your
visitors and to get to
know them.
+
Let your teams work
in the same environment
to start the dialoge.
3. Collabor at e 4. Gr ow
InnovatePick and start relevant
collaborations thatfityour
corporate goals and needs.
Seat s2m eet f or innovat ions
in your business
MVPTest
Connection
between intern employees
& coworkers
Local entrepreneurs
Innovation traject
50+ NEW PROJECTS PERYEAR
Story ofAchmea-Lab55

FROM MARKETPLACES
TO AN ECOSYSTEM OF MESH NETWORKS:
AUTONOMOUS,
DECENTRALIZED,
INTERCONNECTED
&
INDIVIDUALIZED

Roadmap to Society30

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