This document discusses roles in user experience including job titles like UI/UX designer and UX researcher. It lists skills related to user experience work such as conducting interviews, prototyping, and usability testing. Activities in the UX design process are outlined including research, ideation, design, and measurement. A variety of roles that contribute to user experience are also listed.

1. User
Experience
ROLES IN

2. Job Titles
2
• UI/UX Designer
• User Experience Consultant
• UX / Interaction Developer
• User Experience Designer
• UI/UX Web Designer
• UI/UX Engineer
• Interaction Designer
• UI Engineer
• Product Designer
• UX/UI Web Designer/Developer
(HTML/JQuery/CSS)
• Mobile UX Designer
• Director of UI/UX
• UX Researcher
• UI Designer for UX/UI Team
• Creative Experiences Designer
• Advisory UX Designer
• Sr Human Factors Engineer

3. Skills
3
• web and mobile
application
• interviews
• field research
• user needs
• personas
• collaboration
• design ideas
• critique and iterate
• design solutions
• prototypes
• interactions
• usability testing
• validate design
alternatives
• Communicate with
stakeholders
• design specifications
• track changes
• Create and maintain
pattern library
• style guidelines
• HTML, CSS, JavaScript,
jQuery, AJAX
• wireframes
• UI trends
• interaction design
• technology trends
• HCI
• photoshop, Balsamiq or
similar tools
• Agile
• product life cycle
• analytics
• scenarios
• storyboards
• model behavior
• task flows
• user stories
• project management
• writing

4. 4

5. interviews
field research
user needs
personas
design ideas
critique and iterate
prototypes
interactions
usability testing
validate design
design specifications
track changes
create and maintain pattern library
style guidelines
HTML, CSS, JavaScript, jQuery, AJAX
wireframes
UI trends
technology trends
agile
product life cycle
analytics
scenarios
storyboards
model behavior
task flows
user stories
writing
5

6. 6
Activities
• define goals and schedule
• review project goals and schedules
• stakeholder interviews
Define the challenge
6

7. 7
Activities
• Get out of the building
• Gain empathy
• Problem interviews
Observe people
7

8. Pitney Bowes | User Experience | February 18, 2015
Design
Researcher
USER RESEARCHER
DELIVERABLES
• Stakeholder Interviews
• Personas
• Test Results
• User Studies
• User Interviews
8

9. Form insights
Activities
• Personas
• Mental models
• Journey mapping
• Task grids
9 9

10. Frame opportunities
Activities
• Value proposition
• Value chain
• Business models
• communicate findings
10 10

11. Brainstorm ideas
Activities
• Ideation
• Sketching
11 11

12. Try experiments
Activities
• Wireframes
• Prototypes
• Landing pages
• Solution interviews
12 12

13. Interaction
Designer
USER EXPERIENCE DESIGN
Pitney Bowes | User Experience | February 18, 2015
DELIVERABLES
• End-to-end models
• Wireframes
• Storyboards
• Sitemap
• Prototypes
13

14. Build
Activities
• MVP
• Support
• Style guides
• Design patterns
• Modules
14

15. Visual
Designer
UI DESIGN
Pitney Bowes | User Experience | February 18, 2015
DELIVERABLES
• Style Tiles
• Style Guide
• Style Elements
• Design Assets
(Photos, Icons, Illustrations, Buttons, etc…)

16. 16
Design
Research
Interaction
Design
Visual
Design

17. Measure
Activities
• Usability testing
• SEO/SEM
• Google analytics
• System usability scale (SUS)
• Net promoter Score (NPS)
• Customer lifetime value
• Pirate metrics
17

18. Learn
Activities
• Brainstorm
• Hypothesis
• Prototypes
• Experiments
18

19. 19
Design
Research
Interaction
Design
Visual
Design
Informa-
tion
Architect
Interactive
Designer
Creative
Technologist
Data
Scientist
Business
Analyst
Copy
Writer
Product
Owner

20. 20
UI
Designer
UX
Designer