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39 chars How DSPs, SSPs and AdExchanges Work in Simple Steps
1.
Ryan GovindanRyan Govindan How
DSPs, SSPs and AdExchanges Work Ad Calls >> Cookie ID >> Cookie Stamps >> Winning Bids > Final Ad m Publisher Website Publisher AdServer Advertiser / Marketer AdServer Demand-Side Platform 4 Demand-Side Platform 3 Demand-Side Platform 2 Demand-Side Platform 1 AdNetwork SSP / Exchange SSP / Exchange RTB Auction User / Customer Legends Standard Ad Calls Cookie ID Passed Cookie Stamps / Request Winning Bids Final Ad Creative 1 2 3 4 5 6 7 7 7 7 7 8 8 88 8 910 11 12 13 14 Courtesy: AdOpsInsider ryangovindan.com
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