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r@gumroad.com @Delk
Hi, I’m Ryan Delk
I work at Gumroad
?
DataDATA
Ideation
LAUNCH
1
PRICING
Alwaystieryourpricing
1x
1x 2.2x
1x 2.2x 5x
Revenuefromtoptier?
5x
62%
2
“Presales”
1 2 3
MicroConf 2014 Talk -- Lifting the Veil: The Data Behind Successful Product Launches
Incentivize
Dedicatedemaillists?
3xmorerevenue
DISCOVER METEOR
SACHA GREIF
@sachagreif
sachagreif.com
Emailconversion:
15%
Avgpurchase:
$65+
Revenue/subscriber:
$9+
MicroConf 2014 Talk -- Lifting the Veil: The Data Behind Successful Product Launches
3
Launch
Revenuedistribution
0%
20%
40%
60%
First 24 hours Next week Next month
55%
0%
20%
40%
60%
First 24 hours Next week Next month
55%55%
0%
20%
40%
60%
First 24 hours Next week Next month
55%
20%
55%
0%
20%
40%
60%
First 24 hours Next week Next month
55%
20%20%
55%
0%
20%
40%
60%
First 24 hours Next week Next month
55%
20%
15%20%
55%
0%
20%
40%
60%
First 24 hours Next week Next month
55%
20%
15%15%
20%
55%
0%
20%
40%
60%
First 24 hours Next week Next month
55%
20%
15%
75%
15%
20%
55%
MicroConf 2014 Talk -- Lifting the Veil: The Data Behind Successful Product Launches
2.2%
5.4%2.2%
5.4% 6.3%2.2%
MicroConf 2014 Talk -- Lifting the Veil: The Data Behind Successful Product Launches
9.4%
MicroConf 2014 Talk -- Lifting the Veil: The Data Behind Successful Product Launches
1.2%
Pricing:TierIt
Pricing:TierIt
“Pre-Sales”
Pricing:TierIt
“Pre-Sales”
Wheelhouse:First10Days
THANK YOU!
r@gumroad.com @Delk

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MicroConf 2014 Talk -- Lifting the Veil: The Data Behind Successful Product Launches