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SDSU Ad Club Presentation 2011

Finding your passion in either an agency or by freelancing

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SDSU Ad Club Presentation 2011

  1. 1. Ryan Scott Lum Questions?www.ryanlum.com Tweet me @ryanscottlum
  2. 2. Son DesignerEntrepreneur
  3. 3. GuerrillaMar Creative Guerrilla ive t kewww.Crea ting .com Marketing g* *# tin 1S ite Fo rke r Gue rilla Ma r dot com
  4. 4. 5,700+ Twitter Followers 5,500+ Facebook Likes80+ Google +1 Recommendations GuerrillaMar ive Creative t ke www.Crea GuerrillaMarketing ting g*.com *# dot com tin 1S ite Fo rke r Gue rilla Ma r
  5. 5. GuerrillaMar ive Creative t kewww.Crea GuerrillaMarketing ting g*.com *# dot com tin 1S ite Fo rke r Gue rilla Ma r
  6. 6. #1guerrilla marketing examples GuerrillaMar ive Creative t ke www.Crea GuerrillaMarketing ting g*.com *# dot com tin 1S ite Fo rke r Gue rilla Ma r
  7. 7. DreamBIG Finding Your Passion
  8. 8. The only way to dogreat work is to lovewhat you do. If youhavent found it yet,keep looking. Dontsettle. As with allmatters of the heart,youll know whenyou find it. Steve Jobs 1974–2011
  9. 9. Agenda1. Agency Life2. Freelancing
  10. 10. Agenda1. Agency Life2. Freelancing
  11. 11. Landing the Job
  12. 12. RESUME
  13. 13. THE OLD RESUME
  14. 14. THE NEW RESUME individual I am an experienced, career-minded ent position that seeks a web design/developm ironment. for a serious company with a fun env lls while I want to challenge and grow my ski applications building beautiful, intuitive online ernet’s that will provide solutions to the Int01 . I am looking most common usability problems fessionals to be a part of a close team of pro ir expertise that share my same passion for the and love what they do.
  15. 15. SOCIALMEDIA
  16. 16. SOCIAL MEDIAInteract with agencies • Follow them on twitter and engage • Join them on facebook and comment on their articles. • Follow them on linkedin and see what positions are open • Read their blogs and engage them in conversation
  17. 17. 45% of employers questioned are usingsocial networks to screen job candidatesSurvey conducted for Harris Interactive for CareerBuilder.com - January 2010
  18. 18. 35% of employers decided not to offer a job to a candidate based on the content uncovered on a social networking siteSurvey conducted for Harris Interactive for CareerBuilder.com - January 2010
  19. 19. Facebook was the most popular onlinedestination for employers to do theironline sleuthing, followed by LinkedIn andMyspace.Survey conducted for Harris Interactive for CareerBuilder.com - January 2010
  20. 20. Facebook was the most popular onlinedestination for employers to do theironline sleuthing, followed by LinkedIn andMyspace. -< TwitterSurvey conducted for Harris Interactive for CareerBuilder.com - January 2010
  21. 21. 1Be Professional.
  22. 22. 2Google Yourself.
  23. 23. Google Yourself
  24. 24. Google YourselfApparently I’m a Musician
  25. 25. Google YourselfApparently I’m a Musician ...and a Doctor.
  26. 26. Google YourselfApparently I’m a Musician ...and a Doctor.But above all else, I’m a...
  27. 27. Google YourselfApparently I’m a Musician ...and a Doctor.But above all else, I’m a...
  28. 28. Google YourselfApparently I’m a Musician ...and a Doctor.But above all else, I’m a... Cool.
  29. 29. 3Be Relevant.
  30. 30. Well...Maybe I don’t want to work for an agency.
  31. 31. Agenda1. Agency Life2. Freelancing
  32. 32. Start Now!
  33. 33. Resources http://tutsplus.com/ http://freelanceswitch.com/ http://mashable.com/http://www.smashingmagazine.com
  34. 34. THE ONLINE PORTFOLIO
  35. 35. THE ONLINE PORTFOLIO Krop.com
  36. 36. THE ONLINE PORTFOLIO Krop.com Carbonmade.com
  37. 37. THE ONLINE PORTFOLIO Krop.com Carbonmade.comTischen.com
  38. 38. THE ONLINE PORTFOLIO Krop.com Carbonmade.comTischen.com Behance.net
  39. 39. Pricing
  40. 40. 3 Tips for Career Success
  41. 41. Be Curious
  42. 42. Build Relationships
  43. 43. Communicate Effectively
  44. 44. Agenda1. Agency Life2. Freelancing
  45. 45. Find a mentor.
  46. 46. Continue to grow your skills
  47. 47. Keep your chin up!
  48. 48. "The brick walls are thereto give us a chance toshow how badly we wantsomething." - Randy Pausch,The Last Lecture
  49. 49. Questions?
  50. 50. Grab a cup of coffee or tea
  51. 51. THANKS! LET’S CONNECT Twitter.com/RyanScottLum Facebook.com/Ryan.S.Lum www.RyanLum.comwww.CreativeGuerrillaMarketing.com

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