Peter Drucker: writer, management consultant, coiner of the term “knowledge worker" and later in his life considered knowledge work productivity to be the next frontier of management. Believer that business should be taught as a liberal art. Predicter of many changes in business in 2005
Ask yourself:What is the bare-bones needed to do this? Prioritize it. What can you do with $20k rather than $100k? With 3 people rather than 10? As a hobby in addition to your day job?Start asking these questions, and you’ll start to understand that constraints are really what drive innovation.Use your money, exit gets really difficult when other people’s money is involved.
Idea Generation<br />Listen to people complain.<br />Scratch your own itch.<br />
Building out your idea<br />http://www.youtube.com/watch?v=M66ZU2PCIcM<br />
Get rid of these phrases<br />Naah<br />Can't<br />That's dumb<br />But if you did that, this wouldn’t…<br />We tried that years ago, and it didn’t..<br />Why would anyone do that?<br />That doesn't sound too practical<br />
Planning/Forecasting<br />Build backwards<br />Due diligence<br />Build in time for errors<br />Vet and challenge all assumptions<br />Seek guidance/mentor and schedule reflection<br />Welcome challenges<br />Set a launch date<br />
Market Research<br />1. Gather data<br />2. Distill data to a few concepts<br />3. Establish marketing philosophy and market segments<br />
Implementation<br />1. Cut your idea in half<br />2. Make a plan to do it in 2 weeks, <br />with your own money<br />3. Do it<br />