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Entrepreneurship

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Entrepreneurship

  1. 1. Entrepreneurship<br />March 11, 2010<br />
  2. 2. Agenda<br />Greetings<br />Intro to Entrepreneurship<br />Foundation<br />Break<br />Case Studies<br />Jump<br />
  3. 3.
  4. 4. Black slide<br />
  5. 5. “It's a discipline and, like any discipline, <br />it can be learned." <br />Peter F. Ducker on Entrepreneurship<br />
  6. 6. http://www.youtube.com/watch?v=T6MhAwQ64c0<br />
  7. 7.
  8. 8. Idea Generation<br />Listen to people complain.<br />Scratch your own itch.<br />
  9. 9. Building out your idea<br />http://www.youtube.com/watch?v=M66ZU2PCIcM<br />
  10. 10. Get rid of these phrases<br />Naah<br />Can't<br />That's dumb<br />But if you did that, this wouldn’t…<br />We tried that years ago, and it didn’t..<br />Why would anyone do that?<br />That doesn't sound too practical<br />
  11. 11. Planning/Forecasting<br />Build backwards<br />Due diligence<br />Build in time for errors<br />Vet and challenge all assumptions<br />Seek guidance/mentor and schedule reflection<br />Welcome challenges<br />Set a launch date<br />
  12. 12. Market Research<br />1. Gather data<br />2. Distill data to a few concepts<br />3. Establish marketing philosophy and market segments<br />
  13. 13. Implementation<br />1. Cut your idea in half<br />2. Make a plan to do it in 2 weeks, <br />with your own money<br />3. Do it<br />
  14. 14. Case Studies<br />
  15. 15. Booksnag<br />
  16. 16. Don’t get Morgan Stanley disease<br />http://www.youtube.com/watch?v=gYNyvP_hz2U&feature=related<br />
  17. 17. Hit Home Runs<br />

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