5.
94% of all businesses used social media
60% devoting a full work day to social media
85% businesses that have social media increase
58% over 3 years reported an increase in sales over that
period
6. Social Media Landscape in the IT
Industry
Social
Media
Market
Cap
$Billions
TTM Rev
$
Billions
Facbook
$113.20
$6.87
LInkedin
$25.01
Twitter
$22.28
MAU
Market
Cap/
Member
Revenue/ #years of
Member
Revenue
to
Market
Cap
1,189
$95.21
$5.78
16.5
$1.38
259
$96.49
$5.34
18.1
$0.53
232
$96.03
$2.30
41.7
7. Avoiding Social Meida
Slow
Not
customer growth
knowing the trends
Lack
of feed back
Slow
Sales
Slow
profit
8. Benefits for Northwestern Technologies
Brand Recognition
Repeat Exposure
Website Traffic
Competitive Advantage
Big Wins