1) Augmented reality and mobile devices can be used to enhance museum experiences by providing additional interpretive content about exhibits and expanding access to information. 2) They allow for diverse interactions like on-demand translation, collaborative activities between visitors, and role-playing games that can challenge typical spatial experiences in a museum. 3) Effective implementations require considering factors like appropriate content, facilitating collaboration, intuitive interaction styles, and testing and evaluating experiences with users.

1. Augmented encounters with heritage
The Doge of Venice in a long procession embarking on the state barge the Bucintoro. c.1500
Shelley Mannion, British Museum Digital Humanities Fall School, 2014

2. Mediation
Photo http://digitalvenice.wordpress.com

3. Virtual versus real.
Really?
Unless noted, photos by benedictjohnson.com

4. Stedelijk Museum, Amsterdam, 1952
Photo by LoicT on Flickr

5. More tools used =
increased appreciation

6. Stages of aesthetic development
1. Accountive
2. Constructive
3. Classifying
4. Interpretive
5. Re-creative
Learners need to progress
gradually from one stage to the
next

7. Mobile devices are simply
additions to our existing set
of interpretive tools.

8. Image by Patrick Lauke on Flickr
Exhibition banners
Map plinths
Visitor guide
Top 10 map
Souvenir book
Visitor services staff
Multimedia guide
Digital signage screens
Visitors’ own devices
Information
ecosystem
Interpretive panels
Object labels
Gallery media
External guidebooks

9. British Galleries, V&A, London

10. Detroit Institute of the Arts, USA

11. Cameras:
The underappreciated
mobile device

16. http://checkthis.com/spotgc

18. #MuseumSelfie
http://bit.ly/1eSvY6Y
Banana Apple Juice blog
Stephanie Gracia

19. Missed opportunity:
Pointing out where to take
photos
Eicheleadventures.wordpress.com

20. Let’s talk smartphones

26. Out and about,
then time to consolidate

28. Augmented Reality

29. Part 1
Part 2

30. Markers or
images can be
used to trigger
display of
objects.

31. The objects can be
real or fictional.

32. They can show
things you would
otherwise
not see.

33. Street Museum
Museum of London

34. Augsburg Display Cabinet
JP Getty Museum, Los Angeles
http://bit.ly/1sdutcZ

35. User experience
can be tricky.

36. Cultures in contact:
AR as a way in
Locate object in the gallery

39. Integrated into
collecting game
https://vimeo.com/25782400

40. AR to challenge spatial
hegemony

41. The invasion of MOMA
Artists: Sander Veenhof & Mark Skwarek, October 2010

42. Venice Biennale 2011

43. Shades of Absence by Tamiko Thiel
Manifest.AR collective
Venice Biennale 2011

44. Diverse uses of AR
http://bit.ly/1vNQBL6

46. Gift
for Athena

48. Content
Collaboration
Interaction styles
Testing and evaluation

49. Content

50. Fragmentation is vital to the
production of the museum
both as a space of posited
meaning and as a space of
abstraction...meaning derives
not from the original context of
the fragments but from their
juxtaposition in a new context.
From Destination Culture,
Barbara Kirshenblatt-Gimblett

53. Opportunity?

54. Gift for Athena
https://vimeo.com/95471372

57. On-demand translation of
ancient scripts

58. Collaboration

59. Screen size

60. Friendship groups

61. Role of analogue

64. Social interaction

65. Heist by Ideum
http://vimeopro.com/ideum/openexhibits/video/30206823

66. Interaction styles

69. Very creative and you can remember
it more if you do something yourself.
Student 65

70. Image Al Jazeera English on Flickr

71. Frohberg, et al 2009
Adapted by Doll 2012: 31
Only 11 of 102
mobile learning
apps used this
approach
Voice recording,
drawing

72. Testing and evaluation

73. User journey map create by Gamar

74. Drawings from post-session questionnaire

76. Past research
74% first time visitors
People spend a long time
Most see 21-50 objects
With another adult
Content for Londoners?

77. Chinese has replaced
English as our top seller.

79. Lots more to
discover.