Cheryl Ball presented at Moravian College on how she uses the editorial pedagogy she developed for her work as editor of the Journal Kairos to teach multimodal, digital scholarship to students in her classes.

1. Teaching Multimodal Assignments through an
Editorial Pedagogy
Dr. Cheryl E. Ball
West Virginia University
http://ceball.com
@s2ceball

2. theories & concepts
behind Writer/Designer
• multiliteracies pedagogy
• rhetorical genre studies
• accessibility & usability theory
• editorial pedagogy

3. New London
Group’s Modes of
Meaning
• linguistic (delivery,
vocab, logos, …)
• aural (music, sound
effects, …)
• visual (colors,
perspective, …)
• gestural (body,
kinesics,
feeling/affect, …)
• spatial (layout,
architecture, …)
any combination = multimodal

4. New London Group’s
Pedagogy of
Multiliteracies
• Situated practice
• Overt instruction
• Critical framing
• Transformed practice
image from http://www.psephizo.com/
Available Designs
Design(ing)
Redesign(ing)

5. Rhetorical genre
studies
• real-world genres
• actual audiences
• evaluative criteria based
on above
Bawarshi & Reiff, Genre: An introduction, 2010.
http://wac.colostate.edu/books/bawarshi_reiff/
free book
|
/

6. Editorial Pedagogy
• para-professionalization
• mentoring
• recursive learning
• real audiences
Ball, Cheryl E. (2012) “Editorial
Pedagogy.” Hybrid Pedagogy

7. Kairos: Rhetoric,
Technology, &
Pedagogy
the journal

8. webtext examples

9. peer review process

10. formative feedback
for webtext designs
• rhetoricity
• accessibility
• usability
• sustainability
—> “design editing”

11. macro design-editing

12. macro
assessment criteria
• creativity
• conceptual core
• research/credibility
• form : content
• audience
• timeliness

13. micro design-editing

14. micro
assessment criteria
• key terms??
• disciplinary knowledge?
• disciplinary expectations?
• cultural expectations?
• genre conventions?
• technical affordances?
• breaking of genres?

15. Webtext Assignment Sequence
1.teaching philosophy & values [1 week]
2.readings in field & values analysis [2-3 weeks]
3.venue/publication analysis [1 week]
4.audience & genre analysis [2 weeks]
5.media, modes, & tech analysis [2 weeks]
6.project pitch & proposal [2-3 weeks]
7.collaborative webtext [4-5 weeks]
8.peer-review & reflection [1-2 weeks]
9.submission emails [1 week]

16. undergraduate student publications

17. What genres would work in your classes?

18. –Cheryl Ball | s2ceball@gmail.com | @s2ceball | http://ceball.com
Thank you.