More Related Content Similar to Alcatel-Lucent - Beyond Enterprise 2.0 (20) Alcatel-Lucent - Beyond Enterprise 2.01. BEYOND ENTERPRISE 2.0 WORKSHOP
INCREASING COLLABORATION AND EXPERTISE SHARING
THROUGH SOCIAL AND INNOVATIVE INITIATIVES
Jerome Colombe - @sYsIphe
Beyond Enterprise 2.0 Conference 2012 – Amsterdam (Netherland)
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5. ALCATEL-LUCENT
REALIZING THE POTENTIAL OF A CONNECTED WORLD
“ Broadband everywhere is speeding up life and
business. It takes no time to go from having a
new idea, to touching people’s lives. We must “
“
“
“
“
“
“
“
”
innovate – and help our customers innovate –
at the speed of ideas.
Ben Verwaayen
Chief Executive Officer
FAST • Headquarters: Paris, France • R&D Budget: €2.5 billion
• Annual Revenues: approx. €16 billion • Active Patents Held: 27,900
FACTS
• Employees: 77,000 + • Patents Awarded in 2010: 2,400
• 130 countries • Nobel Prizes Won: 7
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7. CONNECT-COLLABORATE-CONTRIBUTE
FROM ADOPTION TO EFFECTIVE COLLABORATION
TYPE OF COMMUNITY
TYPOLOGY • Cross-organization, ALU Portfolio, Non professional oriented
• Organic, Project, R&D, Technology related
ORGANIZATION
COMMUNITY • Community Manager full time (2 experts – animation and tools)
MANAGEMENT • Advocates (20) et Group/Community owners (> 4000)
INTERACTION
SUPPORT • Support done by CM, Advocates, Group owners and users
• Expert presence, Crowdsoursing principle
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8. ENGAGE TODAY
USAGES & INTERACTIONS
61k
USERS
25%
ACTIVE
6%
CONTRIBUTORS
4000
GROUPS/COMMUNITIES
1300
POLLS/SURVEYS
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9. INTERACTIONS BETWEEN SOME COMMUNITIES
NB: The name of the communities have been deleted for public release of this presentation
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11. WORKSHOP TOPICS
Examining various collaboration tools, programs and
initiatives which maximize employee interaction
Understanding the opportunities in collaboration through
Enterprise 2.0 tools when projects exceed the typical 9-5
working hour
Effectively connecting remote geographic locations and
employees in different sites through online tools
Driving business results and building international
communities online to maximize projects and collaborative
working
Reducing costs and driving business value through online
joint ventures and team projects
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12. ME, MYSELF AND I
TAKE 5 MINUTES TO
INTRODUCE
EACH OTHER
WITHIN
YOUR GROUP
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14. TIME OUT!
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16. DEBRIEF BY GROUP – KEY PROPOSITIONS
PROGRAMS PROJECTS GEO
& & &
TOOLS TOOLS TOOLS
INT’L ROI
& (the famous)
CM
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17. BEYOND ENTERPRISE 2.0?
LEARN AS YOU GO ALONG
© Honda
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18. ANNEXES
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19. THE ALCATEL-LUCENT 2.0 JOURNEY
Ask@Ben : Direct relation with the CEO with no filter (private)
Comments and rating on Intranet (no filter, no moderation) + Sharepoint 07
External social media presence (Blog, Twitter, Youtube) *
Launch Engage (Jive)
Connect.Collaborate.Contribute
2008 2009 2010
Blog
Forum Beta unified platform (Jive)
Wiki
Sharepoint
Internal Youtube, Livebloging, Livechat and Cafés Wiki
Benchmark and analysis internal 2.0 strategy
Microbloging (Yammer) : Silos breaking, expert relevance, spontaneous support
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20. CONTEXT OF OUR TRANSFORMATION
NEW COMMON OBJECTIVES
Transparency, openness, trust and responsibility
Collaboration and individual excellence
Sharing and best practices vs silos and duplication
Relevance and keep the goal
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21. (R)EVOLUTIONS IN LESS OF 2 YEARS
ONTO MANAGEMENT & EMPLOYEES
FROM … … TO
CENTRALIZED DECENTRALIZED
TOP-DOWN PARTICIPATION
SIDE CONTROLS ENCOURAGEMENT
MODERATION OPENING
PROTECTION TRANSPARENCY
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22. PROGRESSIVE & PRAGMATIC USAGES
SOME EXAMPLES
PASSION GET HELP
PHOTOGRAPHY EMPLOYEE TO EMPLOYEE
UNIVERSAL TOPIC SUPPORT
• Theme of the month • CM|Advocates|Users on duty
• Tips & Ideas • Café Engage
• Amélie Poulain @ ALU! • Guidebook
• Engage: the platform life
ENGAGE INSIDE SUCCESS STORIES
FOOJ WITH ENGAGE PRODUCTIVITY | IDEAS
DEVELOP WITH ENGAGE ENGAGEMENT
• No governance • Email usage re-visited
• Data visualization • Think Out Loud
• Bell labs & R&D integration • Tagging and search
• Unique Communications • Social Media Ninja
channel (e.g. Earnings Q&A) • Sales & Marketing
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23. NEW OPPORTUNITIES
THE POWER OF THE CONTENT (finally!) FOR
COMMUNICATIONS | Perspectives
• Integrate individual communications within the global one
• Re-focus the importance of tagging and opting-in for individuals
• Reduce the noise and bet on serendipity to spread up information
• Community manager as new communication manager
ORGANIZATIONS | Initiatives
• Faster consideration of reality of the field
• Influence of community in decision making
• Review of Marketing-Communications “deliverables”
• Advocates and Experts in front to help and support
INNOVATIONS | Speed of ideas
• “Fly our own jet” strategy
• Integrate external collaboration within internal
• Immediate success stories sharing
• Integrate “Engage” within Bell Labs initiatives
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24. BEST PRACTICES
THE SIDE OF LIGHT
RESTRUCTURING
THE INTERNAL COMMUNICATIONS
- Review of the relevance of internal channels
- Mainstreaming discussion and collaboration
COMMITMENT
IMPACTS TO CONVINCE AND HELP COLLEAGUES
& - Organization of “Cafés Engage” in several countries
USAGES - Birth of initiatives directly and only within “Engage”
- Get help managed by advocates and users
EMERGENCE
OF CROWDSOURCING PRINCIPLES
- Confirmation of existence and importance of experts
- Use of expertise to start or amend documentation
- Managers encourage to participate and get new ideas
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25. RISKS AND PITFALS
THE DARK SIDE
COPYCAT
FORMER HABITS
- Temptation to recreate / clone / migrate Intranet
- Return of new silos (via group vs community)
- Official versus UGC for communications
BYPASS
ORGANISATION DECISIONS TACTIC
- Challenge all decisions made before &
- Need of full transparency even on “sensitive” topics CHANGES
- Express and questions on re-organizations
QUESTIONNING
IMPACTS FOR SOCIAL NETWORKING
- Place of anonymous in the debate (representativeness)
- Overload of information (expressing of feeling)
- Outdated and unconcluded threads
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27. INTERNAL SURVEY AFTER 1 YEAR
WHAT THINK OUR COLLEAGUES?
71%
EASIER
55%
EASIER
60%
EASIER
CONNECT | Easier to be more aware of other ALU areas
COLLABORATE | Easier to find information and expertise
CONTRIBUTE | Easier to reach, ask, share, advertise …
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28. NEXT STAGES
ADOPTION CONFIRMATION AND “DIGITAL WORKPLACE”
COMMUNICATION HELP AND SUPPORT
“ENGAGE” CAMPAIGN CROWDSOURCING
• Evengelization • The life of Engage
• New adapted tutorial • Best practices
• Clarify the ecosystem • Expert role and highlight
ANALYSIS ANIMATION
TOOLS & REPORTING CM ROLE AND ACTIONS
• Basic metrics • “Cleaning Day”
• Social Media oriented metrics • Dedicated training
• Data vizualization • Serendipity and support
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