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Indonesia Mobile Messenger Apps 2014

Indonesia mobile messenger apps in numbers

Indonesia Mobile Messenger Apps 2014

  1. 1. Indonesia Mobile Messenger App 2014
  2. 2. MOBILE MESSENGER BEHAVIOUR
  3. 3. 40 average daily time spent on mobile apps by smartphone users minutes
  4. 4. Average Time Daily Source: Nielsen – Jakarta Post June 2014 23 minutes Blackberry Messenger 6 minutes Whatsapp -na- Facebook Messenger 5 minutes Line -na- WeChat
  5. 5. Driving factors of mobile messaging adoption 24% 32% 35% 43% 61% 16% 24% 23% 50% 69% Staying In touch with Friends Photo Sharing Cost Sticker Group messaging Top Reasons for Using Messaging App Top Reasons that Influence Download Source: Statista June 2014
  6. 6. PREFFERED MOBILE MESSENGER
  7. 7. Message Friends Source: Statista 2014 6% Google Hangouts 76% Blackberry Messenger 61% Whatsapp 35% Facebook Messenger 35% Line 10% Yahoo Messenger 9% Facebook Messenger 11% WeChat
  8. 8. Message Family Source: Statista 2014 5% Google Hangouts 68% Blackberry Messenger 51% Whatsapp 23% Facebook Messenger 25% Line 53% Yahoo Messenger 11% Facebook Messenger 9% WeChat
  9. 9. Message Co-Worker Source: Statista 2014 6% Google Hangouts 59% Blackberry Messenger 48% Whatsapp 19% Facebook Messenger 24% Line 11% Yahoo Messenger 8% Skype 9% WeChat
  10. 10. Group Chat Source: Statista 2014 4% Google Hangouts 55% Blackberry Messenger 40% Whatsapp 15% Facebook Messenger 13% Line 3% Yahoo Messenger 3% Skype 0% WeChat
  11. 11. Stickers & Emoticon Source: Statista 2014 1% Google Hangouts 49% Blackberry Messenger 43% Whatsapp 15% Facebook Messenger 40% Line 4% Yahoo Messenger 3% Skype 13% WeChat
  12. 12. Game Source: Statista 2014 0% Google Hangouts 0% Blackberry Messenger 0% Whatsapp 0% Facebook Messenger 28% Line 0% Yahoo Messenger 0% Skype 1% WeChat
  13. 13. Send Photos/Video Source: Statista 2014 4% Google Hangouts 70% Blackberry Messenger 61% Whatsapp 28% Facebook Messenger 31% Line 5% Yahoo Messenger 9% Skype 9% WeChat
  14. 14. Most User Messenger App Blackberry (2014); Statista& Nielsen: Whatsapp (2nd quarter 2014); Line (April 2014); FB Messenger ( 2nd quarter 2014); WeChat (April 2014) 63 million Blackberry Messenger 32 million Whatsapp 29.9 million Facebook Messenger 30 million Line 24,7 million WeChat
  15. 15. Compiled by Chris Adinugroho THANK YOU THANK

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