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Indonesia Mobile Messenger App 2014
MOBILE MESSENGER BEHAVIOUR
40 
average daily time spent on mobile apps by smartphone users 
minutes
Average Time Daily 
Source: Nielsen – Jakarta Post June 2014 
23 minutes 
Blackberry Messenger 
6 minutes 
Whatsapp 
-na- 
Facebook Messenger 
5 minutes 
Line 
-na- 
WeChat
Driving factors of 
mobile messaging adoption 
24% 
32% 
35% 
43% 
61% 
16% 
24% 
23% 
50% 
69% 
Staying In touch with Friends 
Photo Sharing 
Cost 
Sticker 
Group messaging 
Top Reasons for Using Messaging App 
Top Reasons that Influence Download 
Source: Statista June 2014
PREFFERED MOBILE MESSENGER
Message Friends 
Source: Statista 2014 
6% 
Google Hangouts 
76% 
Blackberry Messenger 
61% 
Whatsapp 
35% 
Facebook Messenger 
35% 
Line 
10% 
Yahoo Messenger 
9% 
Facebook Messenger 
11% 
WeChat
Message Family 
Source: Statista 2014 
5% 
Google Hangouts 
68% 
Blackberry Messenger 
51% 
Whatsapp 
23% 
Facebook Messenger 
25% 
Line 
53% 
Yahoo Messenger 
11% 
Facebook Messenger 
9% 
WeChat
Message Co-Worker 
Source: Statista 2014 
6% 
Google Hangouts 
59% 
Blackberry Messenger 
48% 
Whatsapp 
19% 
Facebook Messenger 
24% 
Line 
11% 
Yahoo Messenger 
8% 
Skype 
9% 
WeChat
Group Chat 
Source: Statista 2014 
4% 
Google Hangouts 
55% 
Blackberry Messenger 
40% 
Whatsapp 
15% 
Facebook Messenger 
13% 
Line 
3% 
Yahoo Messenger 
3% 
Skype 
0% 
WeChat
Stickers & Emoticon 
Source: Statista 2014 
1% 
Google Hangouts 
49% 
Blackberry Messenger 
43% 
Whatsapp 
15% 
Facebook Messenger 
40% 
Line 
4% 
Yahoo Messenger 
3% 
Skype 
13% 
WeChat
Game 
Source: Statista 2014 
0% 
Google Hangouts 
0% 
Blackberry Messenger 
0% 
Whatsapp 
0% 
Facebook Messenger 
28% 
Line 
0% 
Yahoo Messenger 
0% 
Skype 
1% 
WeChat
Send Photos/Video 
Source: Statista 2014 
4% 
Google Hangouts 
70% 
Blackberry Messenger 
61% 
Whatsapp 
28% 
Facebook Messenger 
31% 
Line 
5% 
Yahoo Messenger 
9% 
Skype 
9% 
WeChat
Most User Messenger App 
Blackberry (2014); Statista& Nielsen: Whatsapp (2nd quarter 2014); Line (April 2014); FB Messenger ( 2nd quarter 2014); WeChat (April 2014) 
63 million 
Blackberry Messenger 
32 million 
Whatsapp 
29.9 million 
Facebook Messenger 
30 million 
Line 
24,7 million 
WeChat
Compiled by Chris Adinugroho 
THANK YOU 
THANK

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Indonesia Mobile Messenger Apps 2014

  • 3. 40 average daily time spent on mobile apps by smartphone users minutes
  • 4. Average Time Daily Source: Nielsen – Jakarta Post June 2014 23 minutes Blackberry Messenger 6 minutes Whatsapp -na- Facebook Messenger 5 minutes Line -na- WeChat
  • 5. Driving factors of mobile messaging adoption 24% 32% 35% 43% 61% 16% 24% 23% 50% 69% Staying In touch with Friends Photo Sharing Cost Sticker Group messaging Top Reasons for Using Messaging App Top Reasons that Influence Download Source: Statista June 2014
  • 7. Message Friends Source: Statista 2014 6% Google Hangouts 76% Blackberry Messenger 61% Whatsapp 35% Facebook Messenger 35% Line 10% Yahoo Messenger 9% Facebook Messenger 11% WeChat
  • 8. Message Family Source: Statista 2014 5% Google Hangouts 68% Blackberry Messenger 51% Whatsapp 23% Facebook Messenger 25% Line 53% Yahoo Messenger 11% Facebook Messenger 9% WeChat
  • 9. Message Co-Worker Source: Statista 2014 6% Google Hangouts 59% Blackberry Messenger 48% Whatsapp 19% Facebook Messenger 24% Line 11% Yahoo Messenger 8% Skype 9% WeChat
  • 10. Group Chat Source: Statista 2014 4% Google Hangouts 55% Blackberry Messenger 40% Whatsapp 15% Facebook Messenger 13% Line 3% Yahoo Messenger 3% Skype 0% WeChat
  • 11. Stickers & Emoticon Source: Statista 2014 1% Google Hangouts 49% Blackberry Messenger 43% Whatsapp 15% Facebook Messenger 40% Line 4% Yahoo Messenger 3% Skype 13% WeChat
  • 12. Game Source: Statista 2014 0% Google Hangouts 0% Blackberry Messenger 0% Whatsapp 0% Facebook Messenger 28% Line 0% Yahoo Messenger 0% Skype 1% WeChat
  • 13. Send Photos/Video Source: Statista 2014 4% Google Hangouts 70% Blackberry Messenger 61% Whatsapp 28% Facebook Messenger 31% Line 5% Yahoo Messenger 9% Skype 9% WeChat
  • 14. Most User Messenger App Blackberry (2014); Statista& Nielsen: Whatsapp (2nd quarter 2014); Line (April 2014); FB Messenger ( 2nd quarter 2014); WeChat (April 2014) 63 million Blackberry Messenger 32 million Whatsapp 29.9 million Facebook Messenger 30 million Line 24,7 million WeChat
  • 15. Compiled by Chris Adinugroho THANK YOU THANK