So, you want to be a non-technical product manager?1. So, you want to be a
(non-technical) PM?
Stacy-Marie Ishmael
4. Lead the product strategy. You
are not the CEO, but you are
the CEO of the product.
(Unless you have a technical
CEO...)
5. Prioritize (ruthlessly). A good
product manager knows when -
and to whom - to say yes. And
that you more often, you will be
saying no.
6. Execute. If you’re not adding
value, you’re not doing your
job. And if your team is not
shipping, there is no product.
And no reason for you.
7. “ the end, product managers
In
ship, and that means that
product managers cover
whatever gaps in the process
that need to be covered.
“
@adamnash
9. Communicate. You need to be
able to articulate (and
translate) the product vision
and strategy to both technical
and non-technical audiences.
10. Represent the end user(s). You
are the representative of
everyone not in the room -
clients, sales, marketing and
PR, engineering, founders...
11. Be a buffer for the product
team. Protect your engineers
and your designers from
distraction(s). Their time is
worth more than yours.
12. “
There’s no way to be a
successful product manager
without a successful team
“
@hunterwalk
14. 60%
Percentage of product managers in a recent survey who
didn’t have a science or engineering background
Not knowing how to code is not a dealbreaker.
Source: http://bit.ly/VBTPDn
15. DON’T NEED TO LEARN A PROGRAMMING
LANGUAGE
STILL NEED TO BE ABLE TO SPEAK DEV
18. You really are learning a new
language. Git. QA. Master.
Stack. Front end. Backend. API.
Python. Django. UX. UI.
Javascript. Refactor. Unit test.
20. Product management is hard.
And being a non-technical PM
means you will face a steeper
learning curve than your
technical peers.
22. “
Repeat after me: you do not
need to be a developer to be a
good product manager.
“
@s_m_i