Crispa Tees used to be a popular brand back in the day. But because of the high competition in the garments industry, the brand died down.
I, along with some of my groupmates, reinvented Crispa Tees, as you will see in this presentation. But this powerpoint presentation is made by yours truly.
Enjoy!
24. I ve
Tried
EM!
G HT:
LA ST BOU
Other brands 39%
hanford 37%
Bench 23%
Puritan 1%
25. I ve
Tried
EM!
...
e that
And befor
Other brands 48%
hanford 29%
Bench 23%
Puritan 0%
26. I ve
Tried
EM!
t
ht mos
Boug n:
ofte
Hanford 40%
Other brands 33%
Bench 25%
Puritan 2%
27. Total
Total Total Ever Conversion Patronize in Retention
Brand Aware Tried rate past 6 Rate
months
Hanford 82 60 73% 37 61%
Bench in-betweeners 69 41 49% 23 56%
Puritan Jr. 60 13 21% 1 7%
28. Analyzing Competitive Performance Ratios:
Reach, Conversion, Retention, and Placement
Target
Bench in-
Market Hanford
betweeners
Puritan Jr.
Responses
% of total who are aware
82% 69% 60%
of this brand
% of total who have tried
60% 41% 49%
this brand
% of total who stayed
61% 56% 7%
with this brand
% of seekers of the brand
who found the brand in 100% 100% 100%
the store they went to
29. Brands Previously Used
vs
Brands Currently Used
Brands Previously using Currently using
Hanford 29 37
Bench in-betweeners 23 23
Puritan Jr. 0 1
30. Computed Relative Share
of Market (RSOM s)
Brands Previous RSOM Currently RSOM
Hanford 1.3 1.6
Bench in-betweeners 0.79 0.62
Puritan Jr. 0 0.02