1. df Mecca-Cola – mixing business economics and profit with religion Presented BY: Gangotreedeka Soreya Ravi

3. History

4. Competitors

5. The birth of “a Cola soul”

6. Political Reasons

7. SWOT Analysis

9. An alternative to U.S. brands like Coca-Cola and Pepsi to Muslim consumers.

12. Biggest competitors in the Muslim countries other than Coca-Cola and Pepsi are ZamZam cola and Quibla cola.

14. Partial list of countries where it is distributed COUNTRY DATE NOTES LAUNCHED __________________________________________________________________________________________ France November 2002 company’s top market holding 1.7% of market share. Saudi Arabia February 2003 products are distributed through an $80 million plant set up here. UAE April 2003 company’s current headquarter. Yemen June 2003 company’s top 5 markets holding 22% of market share. Algeria August 2003 company’s top 5 market holding 19% of market share. Malaysia October 2003 company’s top 5 market Pakistan November 2003 company’s top 5 market India March 2004 launched first in Kashmir then Gujarat. _______________________________________________________________________________________________ Other countries where it is also sold are Bangladesh, Oman, Qatar, Kuwait, Iraq, Lebanon, Jordan, Syria, etc.

15. Some of the products

16. Competitors

17. USA International policy 2002 Afghanistan 2003 Iraq

18. The birth of « a Cola for soul » 2002: Disappointed with American policies in the Middle East BOYCOTT

20. Campaign is not anti-American

21. It is a protest against the Bush administration’s foreign policy

22. 10% of profits will go to charity

23. Mecca-Cola isit a politicalchoice? “Don’t shake me, shake your conscience!” “No More Drinking Stupid, Drink with Commitment!”

24. SWOT Analysis

25. Conclusion Mecca-Cola is a product for people Same only in external appearance, but difference in the label. 10% to charity Muslim answer for US Alternative products of Coca-Cola and Pepsi for Muslim consumers

26. Mecca Cola can only says “Not to mix with the alcohol”

27. THANK YOU VERY MUCH !