Destination Wedding Bangladesh

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Introduction
Wedding Overview:
A wedding is the ceremony where people are united in marriage. Wedding traditions and
customs vary greatly between cultures, ethnic groups, religions, countries, and social classes.
Most wedding ceremonies involve an exchange of wedding vows by the couple, presentation of
a gift (offering, ring(s), symbolic item, flowers, money), and a public proclamation of marriage
by an authority figure or leader. Special wedding garments are often worn, and the ceremony is
sometimes followed by a wedding reception. Music, poetry, prayers or readings from religious
texts or literature are also commonly incorporated into the ceremony.
Individuals may marry for several reasons, including legal, social, libidinal, emotional,
financial, spiritual, and religious purposes. Who they marry may be influenced by socially
determined rules, prescriptive marriage rules, parental choice and individual desire. In some
areas of the world arranged marriage, child marriage, polygamy, and sometimes forced
marriage, may be practiced as a cultural tradition. Conversely, such practices may be outlawed
and penalized in many parts of the world out of concerns for human rights and because of
international law. In developed parts of the world, there has been a general trend towards
ensuring equal rights within marriage for women and legally recognizing the marriages
of interracial, interfaith, and same-gender couples. Oftentimes, these trends have been
motivated by a desire to establish equality and uphold human rights.
Marriage can be recognized by a state, an organization, a religious authority, a tribal group, a
local community or peers. It is often viewed as a contract. Civil marriage is a marriage without
religious content carried out by a government institution in accordance with marriage laws of
the jurisdiction, and recognized as creating the rights and obligations intrinsic to matrimony.
Marriages can be performed in a secular civil ceremony or in a religious setting via
a wedding ceremony. The act of marriage usually creates normative or legal obligations
between the individuals involved, and any offspring they may produce.
Study Background:
Weddings in Bangladesh take several days and are very elaborate. Typically, wedding customs
in Bangladesh take four days from engagement to post wedding rituals. Bengali weddings
involve the groom, bride and close relatives. Marriage is viewed as very special and sacred
constitution in Bangladesh and is met with great enthusiasm.

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In most cases, it starts with the Kabin ceremony (the official registration of the wedding and
presenting Denmohor or Mahr) and ends with the Bou Bhat ceremony (the wedding reception,
a day after the marriage, usualy arranged by the groom's family). Though the ritual differs in
various districts of Bangladesh.
In Bangladesh wedding is a huge arrangement. It is all about color, food and family gatherings.
Not many years ago people used to invite the whole town to celebrate the wedding for seven
days. Now-a-days it has changed. Now wedding is a four days ceremony.
The first day of the ceremony is called the Bride’s Gaye Holud. In our culture we believe that
turmeric paste makes the skin soft and make bride more beautiful for the wedding day. This is
the main reason this day is called Gaye Holud which means “apply body turmeric paste to the
skin.” This day everyone wears yellow cloths.
The second day is called the Gaya Holud for the Groom. This is the same thing for groom’s side.

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Day 3 is the final wedding day. The wedding ceremony is arranged by the bride’s family. The
bride and groom are seated separately. Everyone wear very colorful clothes. Bride wear red
outfit with heavy gold ornaments. Once the ceremony is completed then the groom takes the
bride to his home.
Day 4 is the last day– we call it Bouvat. This is kind of a reception party arranged by the groom’s
family.
In today’s high priced market of Bangladesh, a wedding is not just finding a daughter or son
their life partner, it is also a contest where the two parties tries to spend more than the other
trying to portray a wedding scene from one of the popular serials or a Bollywood movie. This
new practice takes its toll over the middle class people of the country who want to provide
their offspring a memorable wedding yet struggle with the expenses of it.
This situation brought us with a new service idea at a affordable yet glamorous way. Where we
sort and plan out the destination wedding focusing the urban wedding receptions.

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Origin of the Report:
The report has been chosen by us for the term paper assigned by our honorable course
instructor Mohammed Tanvir Zubair Ahmed, Course Instructor, as a partial requirement of the
course Service Marketing.
Major Trends observed in a Wedding:
Trend changes with the change in time. So the situation of today is a result of numerous
changes from past times. And it will not be the same after a while.
Currently the most popular trends in a wedding identified are:
 Professional wedding planner or event management
 Wedding Stage Décor and Floral art
 Mehendi Design and cultural program
 Bridal make up and Designer clothing
 Buffet meal and Exquisite Cuisine
 Professional wedding photography
 Party place and community centers
 Social media coverage and control
Destination Wedding: A new trend to incorporate:
From the above trends we came up with the idea of Destination Wedding, Which not only cover
the place of the wedding, as well as cover other issues fully or partially.
A destination wedding is any wedding that’s held away from the area in which the couple
currently lives. So technically speaking, a wedding in a different city or state is a Destination
Wedding.

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The concept is completely new for our country and nobody yet dared to work on this issue. So
as a challenge we have accepted to work on the planning and implementation of destination
wedding according to Bangladeshi perception.
Supports and services we will provide are:
 Wedding Venues
 Wedding Themes
 Wedding Photography & Cinematography
 Wedding Shopping Guide
 Wedding Jewelers
 Wedding Invitation Card
 Wedding Entertainment
 Wedding Music
 Flower Decoration
 Choosing the Caterer

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Methodology
Objective:
Broad Objective:
To plan and implement Destination Wedding Service in Bangladesh
Specific Objectives:
 Ensure the full consultancy and management to our clients about their wedding
 To help our clients make their wedding stress free
 To highlight our Bangladeshi culture and tradition to the new generation
 To spread our culture of wedding not only in our own country but also all over the
world. So that they can pick up our cultural wedding theme
Methodology:
Primary Data:
This is a literature based paper and therefore to conduct this study, data collection from
customer through questionnaire were avoided. But a number of wedding attendee and
observer were interviewed for detailed information. We also tried to contact with some
caterer, wedding planner, wedding photographer, event manager within our reach.
Secondary Data:
The source of secondary data are websites, printed material, articles, catalogs and online social
media of various firms providing services wedding ceremony in urban area.

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Scope:
The study is focused on the recent trends of Wedding market of Bangladesh. This study will
explain the aspects and strategies of wedding market of Bangladesh. So it would be very useful
for different users.
The purposes this study will serve such as-
 Provide a brief idea about market structure to the onlooker about wedding business
 Provide a cross-sectional view of market situation of current trend
 Help a new entrant in this business to understand the market trend
 Provide the existing supporting business firms like cater, floral, wedding planner,
wedding photographer a firsthand overview of their standings
 Will provide “Food for Thought” to new researchers like us
Basically anyone studying the report will get firsthand information about the wedding business
which he can use in developing various services available and soon to come in near future.
Limitation:
During the preparation of this report we had to face a few problems. These disrupted the
preparation of the report. They are discussed below.
 Time Constraint
 Budget Constraint
 There are very few research papers and articles on wedding of Bangladeshi perspective
to study
 The websites were are less informative regarding our topic
 Unavailability of previous research work in Bangladesh

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Destination Wedding: The Service
Planning and Implementing
Segmenting and Targeting:
Differentiating Factors of our Service:
Applying 8P on our service:

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Conclusion
Every service company has their own marketing strategy. Companies have their own skilled
work force controlled by the efficient planning and implementation of those planning.
Companies that can make the effective application of their unique service will gain a greater
market share and survive in the long run. We try to position our service in the customers' mind
by providing a comprehensive solution to wedding ceremony through price, quality, design etc.
Well our concept is new and risky but if we can plan properly, we can grab the early mover
advantage in the market. And by taking necessary actions and keeping ourselves up to date
with current and upcoming trends we can obviously achieve success in Destination wedding
service.
Recommendations
 Since the companies believe in relationship marketing, we should maintain a good
relation with the consumers
 Our advertising should be more frequent in social media
 We should differentiate our service from the competitors. Innovation should be
emphasized because of the presence of similar service providers
 We must use up-dated and latest technologies and gadgets for gaining competitive
advantages and following innovation
 We should consider value added services like Honeymoon planning, wedding photo
and video storage etc
 We must be careful in selecting suppliers and service providers for our firm
 We should get feedback regularly from the clients and adjust our plans accordingly

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References