Millennials...does the very word make you cringe? Marketers everywhere are scrambling to understand what drives and inspires this younger generation's habits. In fact, you've probably been to a session or two about how to reach millennials or work with millennials - but have you ever heard a millennial's side of the story? Join us as we present an interesting twist on how to market to this extremely lucrative audience. Leave with the millennial mystery finally solved!
22. LET’S SEE THIS GENERATION ON GOOGLE
• IMAGE SEARCH: MILLENNIAL
23. IN THEIR SHOES…
To be a millennial is to constantly hear about how awful your generation is.
And to feel the need to agree, kind of politely.
Because you want that person to like you.
24. GUESS WHAT
I’m a Gen X-er and we were defined as the “SLACKER GENERATION”
27. MILLENNIALS AT WORK
• Want to do something that is challenging
• Many millennials don’t think their skills are utilized
• Want to work for a purpose/cause
• 6 in 10 millennials said a cause is the reason they choose their job
• Want to contribute to the greater good
30. “Millennials were promised that if they followed the American
prescription for success, starting with a college degree, they’d be on a
track to profitable careers and respected roles in American society.”
-www.medium.com
36. TECH BOOM
• Heavy researchers—want to look something up and prove the truth
• Natural skeptics—like to find it out ourselves, because we usually can
in seconds (even on the go from our phone)
• Most educated generation– formally and with current resources
40. OUTBOUND MARKETING IS OUT
• Each person absorbs around 2000 outbound marketing messages per
day. What’s our response?
• Creative ways to block: caller ID, spam filtering, TiVo/DVR, satellite
radio, NetFlix, Spotify, etc.
• Millennials are most likely to follow these trends
42. INBOUND MARKETING IS IN
Millennials are most loyal to businesses that improve their customers’
lives with informative content.
• “How to” information, especially with video
• Industry buff-thought & leadership expertise
• Often times through non-traditional media channels
52. User-Generated Content
92% of consumers trust online content
from friends and family above all
other forms of brand messaging
50% of consumers find UGC more
memorable than brand produced
content
66. INSTAGRAM ADS
• Launched in September2015
• Uses Facebook ad targeting- so you’re likely close to starting!
• Huge reach, especially to the millennial market
• Only way to add a link is through a paid ad
67. QUICK ADOPTION
• As of this past fall, Instagram announced that there are 500,000
advertisers on Instagram – Doubled in the previous 6 months
• There have been 1 billion actions taken on
Instagram ads since they launched
• 75% of Instagrammers take action after being
inspired by a post
76. WHAT IS SNAPCHAT?
• Photo messages that automatically delete
themselves after 24 hours
• Businesses create “stories” which are streams
of photos and videos that play in a continuous
stream for 24 hours
77. FIND FRIENDS
• Publish your snap code on website and on other social so people can
find you
78. FIND FRIENDS
• Also post sample snaps on other social media
so followers have a reason to follow you
• Get their attention
• Entice your Instagram & Twitter followers with
something unique and creative
79. IDEAS FOR SNAPCHAT
• Post snaps to my “story” so everyone following you sees
• Live for 24 hours
• Show people new projects happening in your city
• Send out behind-the-scenes photos and videos
• Highlight events in your community
80. TIPS FOR SNAPCHAT
• Don’t make your snaps too long
• The second that someone is bored on Snapchat, your whole
story is gone with a simple swipe.
• Keep your Snapchat followers engaged with fun and
interesting snaps: Doodle on the image, add an emoji,
have fun with it, and only post it for 4-6 seconds
81. TIPS FOR SNAPCHAT
• Don’t post all your snaps at once
• Unlike other social networks, there is no “best” time
to post.
• Post regularly to keep your content near the top of
the story feed
• Incorporate humor and current lingo
82. USE VERTICAL VIDEO
• Big brands, like AT&T & NBC have noticed an 80% increase in ad
completion when videos are vertical
• Snapchat users watch 10 Billion videos daily – mostly vertical
• YouTube recently updated its interface to allow for full-screen play
of vertical videos
88. POWER OF POSTING
• For millennials, posting about a cool experience is often cooler than
the cool experience itself!
• What will your organization look like on social media?
89. PROVIDING EXPERIENCES
• 78% of millennials would rather spend their hard-earned dollars on
collecting experiences rather than things
• Unsatisfied with the status quo, they seek out the new, the unique
and the exciting
96. VIDEO ADVERTISING
• Of the seven Facebook posts that brands share per week, 80% are
links, 19% are photos, and less than 1% are videos
• Yet, video ads get much higher visibility
• Videos on the desktop and mobile news feed autoplay
• Only a video created as a Facebook ad can include the link to a call
to action
98. TIPS FOR FACEBOOK LIVE
1. Promote your broadcast with a post
2. Start with a warm smile and a few inviting welcome sentences
3. End with a call to action
4. Advertise/Boost your videos just like your other posts