Facebook is very important social factor. Because of with the help of Facebook we can improve our selling, you can see in this slide share how facebook is useful and helpful for increase our sell. Facebook through you can give all information to your regular customer whichever you want. in my opinion we can say facebook is a part of marketing also.

1. ASIA PACIFIC INSTITUTE OF MANAGEMENT
Topic:- Face Book For Restaurant.
Class:- MBA(1st year)
Submitted By:-1) Sagar Kumbhani Submitted To:- Paul Sir
2) Uttambala

2. FACEBOOK FOR RESTAURANT
 Facebook provides an incredible opportunity for
dining establishments to connect with their
clientele. You’d be hard pressed to find a patron of
yours who is not on this site - and most of them are
checking their updates a few times a day.
 Facebook is a place where people go to ‘hangout’
with friends. That’s why they go out to eat too,
right? Here are 10 tips to use Facebook in your
marketing.

3. 1. Cover image:-
Make sure you take full advantage of your cover image. You
have 851x351 pixels to market your business, for free. Include delicious
photos of your food, or people having a good time while eating with
friends. You could change your cover image whenever you have a
menu change, and market the new items or specials.

4. 2. Facebook Page Tabs:-
Use tabs on your Facebook Page to entice people to visit your
restaurant. The first four tabs in particular are key - these are the tabs that
show up on your front page (without clicking to open them all). You can see
how effectively Bahama Breeze Island Grille uses these. Their first four tabs
are: photos of food; locations; food deals; and featured menu items.

5. 3. Use lots of photos of your food:-
The most shared posts on Facebook are images.
You’re in the business of food, and food is a very visual thing.
Be sure to include lots of images of your food in your regular
Facebook updates. You could even create a look book of your
current menu items.

6. 4. Exclusive offers and group deals:-
Post exclusive offers on your Facebook Page. Give
deals to patrons if they “like” your Page. Give group deals(using a third
party app, as per Facebook rules), to entice your Fans to share your
deal with their friends - and get those friends to become Fans of your
Page too.
A group deal can lead to immediate foot traffic into your
establishment too!
5. Contests and sweepstakes –
Use social sweepstakes and contests on your
Facebook Page. These social promotions add excitement, and a great
reason to get your customers coming back to both your Facebook Page, and
your restaurant.

7. 6. Use niche hashtags:-
Get found more easily by your niche market by using specific
hashtags. For example, if you’re a bakery in New York, and are located in
Soho, use geographic specific tags, like #sohoeats. Instagram is a mobile
social site - you use it on your phone. Including a specific location in your
tags can get you found by foot traffic looking to eat - and they may be just
outside your door.
7.Use campaign specific hashtags –
When you’re running a particular marketing
campaign (such as a contest or group offer),
create a tag just for that promotion. This lets
your followers - and anyone else - engage with
your campaign by using your hashtags in their
posts, too.

8. 8.Engage with menu items:-
Take photos of you menu one step further - get your customers to
upload their favourite items, to help build your menu of images on the site.
This type of user generated content not only gets your customers
involved with you socially, it creates a stronger bond and customer loyalty.

9. 9.Include a link to your menu:-
Include links in your tweets. This gives your followers further
action to take, and lets them interact with your more. Include a link to your
menus, so your Followers can make an easy choice of dining with you. Tip:
This is especially great if you deliver!
Here’s an example from Domino’s Pizza

10. 10. Incentivized Email Sign-up Tab:-
By adding a Email sign-up tab to your Facebook page and making
users aware of it periodically through posts and tips, restaurants grow their
email list and then reach potential buyers and sellers via this means as
well. This is critical! When it gets into the inbox, it gets attention.

11. 11. Create an app just for Facebook fans
This is for restaurants with larger marketing budgets, but it’s
worth exploring whether or not an app would make sense for your
users. A good example of this comes from Pizza Hut, which created
an app that lets people order pizza from a local store while on
Facebook
12. Use updates to convert fans to your marketing goals
This one also seems obvious, and yet many page
owners do not take the time to do this every day or even every
week. Even posting simple status updates about your business —
or really, anything you think is relevant — will be seen by users in
their homepage news feeds. Dairy Queen, for example, simply
shares links from its other sites, yet hundreds if not thousands of
people comment and like each item.