TQM is an approach for continuously improving the quality of goods and services delivered through the participation of all levels and functions of the organization. TQM is an intensive, long term efforts to transform all parts of the organization in order to produce the best product and service possible to meet customer’s need.

1. TOTAL QUALITY
MANAGEMENT (TQM)
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2. CONTENT
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History
Definition
 Guru’s of TQM
 Principle
 Strategies TQM
 Implication of TQM
 Aspects
 Difference between ISO & TQM
 Benefits
 Obstacles
 Conclusion

3. History with Traditional Thinking &
TQM
The concept was developed in 1940’s led by Americans
such as Edward Deming , Joseph Juran , Philip. B. Crosby.
Point of comparison Traditional Thinking TQM
About Quality Specification & post
production inspection
Fit for consumer & in
process inspection
Understanding of
customer
Ambiguous
understanding
Systemic approach to
satisfy customer
Problem solving Unstructured, individuals Participative, on facts
Errors Certain tolerable errors,
waste & rework
No tolerance of errors,
Do it right the first time
& every time

4. Definition
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 TQM is an approach for continuously improving
the quality of goods and services delivered through
the participation of all levels and functions of the
organization.
 TQM is an intensive, long term efforts to
transform all parts of the organization in order to
produce the best product and service possible to
meet customer’s need.

5. W.Edwards Deming- Father of TQM,14
Principles & PDCA cycle.
Joseph.M.Juran- Quality Control Handbook &
Managerial Breakthrough.
A.Feiganbaum-Customer
requirement,Employee Involvement.
Philips.B.Crosby-Quality is free, Four
Absolutes, Zero Defects & 14 steps of TQM.
Taguchi.G-Loss Function.
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Guru’s of TQM

6. What is Total Quality Management?
Management Concept
Do things right the first time.
Customer.
THE CUSTOMER
Market research
Review &
Monitoring
Specification &
planning
Delivery
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7. Principle
Zero defects
Eliminate causes of poor quality
Drive out fear
Leadership
Continuous improvement
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8. Quality Circles
A group who meet voluntarily and regularly
to identify and solve their own work related
problem and implement their solutions with
management approval.
Objectives-:
1)Contribute for improvement and development
of
an organization.
2) Respect humanity & build better workshop.
3) Safety needs & self improvement.
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9. Strategies of TQM
Quality chains
Quality circles
Statistical monitoring
Consumer feedback
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10. Umbrella Model of TQM
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Quality
Assurance
Customer
Service
Taguchi Methods
Quality circle
Just in time
Statistical process
control
Right First Time
TQM

11. PDCA Cycle
Plan
Do
Checking
Acting
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12. Introduction Implementation Customer
Focus
Senior Management
Vision Statement
Corporate Objective
Management of Change
Recognize &
train to support
TQM
Form team
Trains,
Awareness,
Participative
management,
team
management
skill
Work with
customer &
suppliers to
improve
quality
Implication for Management
Monitor
Review
Evaluate
Redesign
Build TQM objective into the organization’s strategic
& operational plans and objectives
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13. Aspect of TQM
Development Time
License And Production process
Concern for safety
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14. Difference in TQM and ISO 9000
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TQM ISO
Definitely customer focused Not necessarily customer focused
Employee involvement is necessary Employee involvement is not necessary
Continuous improvement No continuous improvement
Focus on all department Can be departmentally focused
Everyone is responsible for quality Quality department is responsible for
quality

15. Key Component of TQM
 Improvements orientation
 Customer focus
 Company-wide involvement
 Commitment to training & education
 Team work
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16. Improved Quality
Employee Participation
Team Work
Internal & External Customer Satisfaction
Productivity ,Communication
Profitability & Market Share
Benefits
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17. Obstacles
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Data’s & Facts For Effective Decisions
Internal & External Customers-Dissatisfaction
Empowerment & Teamwork
Continuous Improvement
Top management commitment
Changing Organization Culture
Improper planning
Continuous Training & Education

18. Conclusion
Management of Quality is essential.
To achieve quality TQM is pivotal.
Training & Development of employees
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19. Quality is a Journey,
not a Destination
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20. References
1) Tim Hannagan , “Management concept and Practices”
P.N. 160-170.
2) Weihrich Koontz “Management A Global Perspective”
10th Edition, P.N. 650-651.
3) C. B. Gupta “Management Theory and Practice”
P.N.52.11-52.24
4) A.Lakshmana Rao, M. Bharani “Total Quality
Management
:The Need Of New Era” , Indian Journal of Pharmaceutical
Education & Research , Dec-05 ,Vol-39, Issue- 4,
P.N. 203-206.
5) www.trumpuniversity.com
6) www.engg.uaeu.ac.
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