1. Four Stages of Social Responsibility Stage 1: Owners and Management Stage 2: Employees Stage 3: Constituents in the Specific Environment Stage 4: Broader Society

2. Making Progress in Stage 1

3. At Stage 3&4 Mass Media: Audiences = Customers Except for the Associates, TVB has a direct influence on the society

4. News always telling truth Providing many Public-service advertisements Content of entertainment appealing to positive things

5. However… always blamed by employees

6. Big Events 11, Nov, 2008 TVB laid off 212 employees, despite the profit of over 500 billion HKD in the first half year. 18, Nov, 2009 Employees demonstrated outside TVB’s company requiring higher salary.

7. Gloomy Dawn As reported on 1, Jan, 2011, TVB was sentenced to pay back the money to the 3 employees it owed. Later on, during the Hong Kong and Kowloon Walk, some top level people in TVB indicated, although not clearly, that salary would be raised in response to the inflation.

8. Suggestions Keep the positive influence on the public Care more about empolyees