1. PERSONALITY DEVELOPMENT
LAB
PRESENTED BYSAGAR GHULE
SWAPNIL KAMBLE
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2. 2008
Assertiveness, Art of Winning

3. Assertiveness as a Basic Skill
Ultimate excellence lies not in winning every
battle,
but in defeating the enemy without ever
fighting.
Art of War
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4. Facing difficult situation,
human beings have more
responses:
FLIGHT Sub-assertive behavior
FIGHT Aggressive behavior
Assertive Assertive behavior
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5. Assertive behavior :
Aggressive and sub-assertive behavior are
natural,
but assertive behavior is not automatic natural
behavior.
It is a learnt skill.
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6. Three types of most common behaviors
Sub-assertive
 Take
care of others’
interest, without respect for
self
 Be good (polite and
helpful) for others, doing
others a favor
 Avoid conflict, make a
“nice” world
 Do extra work
 Do not speak up what is
inside
……
Assertive
 Take care of self
interest with
respect for others
 Speak up what is
inside you.
Willingness to
have dialogue
……
Aggressive
 Take care of self
interest without
respect for others
 Manipulating
people
 Dominant,
ignorance, arrogant
……
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7. “Think for yourself and
question authority.”
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8. Assertive behavior is:
 Choosing your behavior, not merely acting
automatically on your feelings;
 Balancing between your own interest and the
other’s interest.
 Effective, problem solving
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9. Organization effects of Assertive behavior:
 Contribute to the wellbeing of organization
 Make corporate culture richer
 Save time, improve effectiveness and profit
 Make clear organizational communication
 More inventive and open to new procedures
 Can judge easier because of open mind
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10. Personal Results of Assertive Behavior:

you feel good about yourself

other people know how to deal with you

reduce a major source of stress

feel free to express your feelings, thoughts
and desires

know your rights

have a good understanding of the feelings of
the other person with whom you are
communicating

have control over you anger
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11. What is assertiveness?
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12. ASSERTIVENESS
Assertiveness is the competency to choose
effective behavior according to one’s own
situation; during the process, one must sustain
his/her own interest and same time respecting
other’s interest, in order to reach a win-win
situation.
Assertiveness is a way of life, and a way of
doing business, based on mutual respect and
benefit.
It is all about winning without war.
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13. Assertiveness has three phases:
 Speaking up
 Opening up
 Standing firm
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14. Behavior Expert
 Has great skill in raising and lowering
status
 Can cope easily with any situation by
changing status
 Can choose behavior assertively
Status is not what you are;
It is something that you do.
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15. THANK YOU
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