Presentation made by Dr. N. Sai Bhaskar Reddy at IIIT on 21 August '11 to the young people during the ideas sharing workshop of
National Social Entrepreneurship Forum (NSEF), Delhi
1. 21st August 2011 Dynamics of designing innovative products & effective distribution strategies to serve the undeserved markets CPU Flower pot Dr. N. SaiBhaskar Reddy CEO, GEO http://e-geo.org National Social Entrepreneurship Forum (NSEF) IIIT, Hyderabad http://nsef-india.org
2. What are innovative products ? Creating extensive product rather exclusive product
4. Open Knowledge for Sustainable Development OPEN KNOWLEDGE [OK] is the way for freedom, development, sustainability and lessening inequities. Knowledge is open if "one is free to use, reuse, and redistribute it without legal, social or technological restriction" - Ref Open Knowledge Technology - copy as it is or change the design or achieve same result doing differently.
6. Serving Underserved Markets Includes high-risk and low-profit Reaching the unreached Demand based approach creates sustainable systems Don’t make simple things complex for business sake
12. Distribution strategies Creating leaders for facilitation Leaders are the earth leaders Leader is not a leader, but creates leaders
13. A person striving to achieve success in an enterprise / business is already following all the principles of business Process and results both are important