The Indian Premier League (IPL) is a professional Twenty20 cricket league in India contested annually by franchise teams representing Indian cities. The title sponsor of IPL is Vivo Electronics, thus the league is officially known as the Vivo Indian Premier League. The IPL is the most-attended cricket league in the world and ranks sixth among all sports leagues. In 2010, the IPL became the first sporting event in the world to be broadcast live on YouTube. The brand value of IPL was estimated to be US$3.2 billion in 2014. According to BCCI, the 2015 IPL season contributed ₹11.5 billion (US$182 million) to the GDP of Indian economy. Until 2014, the top three teams in the tournament qualified for the Champions League Twenty20. However, the Champions League Twenty20 tournament was discontinued in 2015 and has been defunct since.

1. IPL
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2. INTRODUCTION
The Indian Premier League (IPL) is a professional
Twenty20 cricket league in India contested annually
by franchise teams representing Indian cities.
The title sponsor of IPL is Vivo Electronics, thus the
league is officially known as the Vivo Indian Premier
League.
The IPL is the most-attended cricket league in the
world and ranks sixth among all sports leagues.

3. In 2010, the IPL became the first sporting event in the
world to be broadcast live on YouTube.
The brand value of IPL was estimated to be US$3.2 billion
in 2014. According to BCCI, the 2015 IPL season
contributed 11.5 billion (US$182 million) to the GDP of₹
Indian economy.
Until 2014, the top three teams in the tournament qualified
for the Champions League Twenty20. However, the
Champions League Twenty20 tournament was
discontinued in 2015 and has been defunct since.

4. IPL GOVERNING
BODY
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5. IPL GOVERNING BODY
The IPL Governing Body is responsible for all the
functions of the tournament.
The members are Rajeev Shukla, Ajay Shirke, Sourav
Ganguly, Anurag Thakur, Anirudh Chaudhary.
In Jan 2016, the Supreme Court appointed Lodha
Committee to recommend separate governing bodies for
the Board of Control for Cricket in India (BCCI) and the
Indian Premier League (IPL), where Justice RM Lodha
suggested a One State- One Member pattern for the
board.

6. IPL TEAMS
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7. TEAMS IN IPL 2016
1.Delhi Daredevils (DD)
2.Kings XI Punjab (KXIP)
3.Kolkata Knight Riders (KKR)
4.Mumbai Indians (MI)
5.Royal Challengers Bangalore (RCB)
6.Sunrisers Hyderabad (SRH)
7.Rising Pune Supergiants (RPS)
8.Gujrat Lions (GL)

8. IPL DEFUNCT
TEAMS
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9. DEFUNCT TEAMS
1.Pune Worriors India (PWI)
2.Deccan Chargers (DC)
3.Kochi Tuskers Kerela (KTK)

10. IPL SUSPENDED
TEAMS
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11. SUSPENDED TEAMS
1.Chennai Super Kings (CSK)
2.Rajasthan Royals (RR)

12. IPL TOURNAMENT
FORMAT & RESULTS
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13. TOURNAMENT FORMAT
Currently, with eight teams, each team plays each other
twice in a home-and-away round-robin tournament. At
the conclusion of the league stage, the top four teams
qualify for the finals.
The top two teams play each other in the first preliminary
round match, with the winner going straight to the final
while the loser goes on to the second preliminary round.
The third and fourth place teams play each other to
decide who will take on the loser from the first preliminary
round match.
The winner of the second preliminary round match will
move onto the final where the winner will be crowned the
Indian Premier League champions.

15. TOURNAMENT RESULTS
Out of the eleven teams that have played in the Indian Premier
League, three have won it twice, while two have won it once each.
The Chennai Super Kings, Kolkata Knight Riders, and Mumbai
Indians are the most successful teams in league's history.
The other two teams who have won the tournament are the Deccan
Chargers and Rajasthan Royals.
The Super Kings are the only team to have won the tournament and
then defended it the next season, winning in 2010 and winning again
in 2011.

16. IPL RULES &
REGULATIONS
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17. RULES AND
REGULATIONS
A team can acquire players through five ways:
1.The annual auction,
2.signing domestic players,
3.signing uncapped players,
4.trading players, and
5.signing replacements.
In the trading window, a player can only be traded with his consent, with
the franchise paying the difference if any between the old and new
contract.
If the new contract is worth more than the older one, the difference is
shared between the player and the franchise selling the player.

18. RULES AND
REGULATIONS
Some of the team composition rules are as follows:
1.A minimum squad strength of 16 players, one physiotherapist and a
coach.
2.No more than 10 foreign players on the squad and a maximum of four
foreign players in the playing XI.
3.A minimum of 14 Indian players must be included in each squad.
4.A minimum of six players from the BCCI under-22 pool must be
included in each squad.
IPL games utilise television timeouts and hence there is no time limit in
which teams must complete their innings. However, a penalty may be
imposed if the umpires find teams misusing this privilege. Each team is
given a two-and-a-half-minute "strategic timeout" during each innings;
one must be taken by the bowling team between the 6th and 10th overs,
and one by the batting team between the 11th and 16th overs.

19. IPL BROADCASTING
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20. BROADCASTING
On 17 January 2008 it was announced that a consortium
consisting of India's Sony Entertainment Television (Set Max)
network and Singapore-based World Sport Group secured the
global broadcasting rights of the Indian Premier League.
The record deal has a duration of ten years at a cost of US$1.026
billion. As part of the deal, the consortium will pay the BCCI
US$918 million for the television broadcast rights and US$108
million for the promotion of the tournament.
The initial plan was for 20% of these proceeds would go to IPL,
8% as prize money and 72% would be distributed to the
franchisees from 2008 until 2012, after which the IPL would go
public and list its shares.
However, in March 2010, IPL decided not to go public and list its
shares. Sony-WSG then re-sold parts of the broadcasting rights
geographically to other companies.

21. Territory Network
Africa (Sub-Sahara) SuperSport (2008–present)
Bangladesh Maasranga (2008–present)
Bhutan SET Max (2008–present)
Sony SIX (2013–present)
Brunei Astro (2008–present)
Canada Sportsnet (2011–2014)
Caribbean SportsMax (2008–present)
Hong Kong PCCW (2010–present)
India Sony MAX (2008–present)
Sony SIX (2013–present)
Sony ESPN (2015–present)
Malaysia Astro (2008–present)
Middle-East and North Africa OSN SPORTS (2015–present)
Nepal Sony MAX (2008–present)
Sony SIX (2013–present)
Sony ESPN (2016–present)
New Zealand Sky Sport (2012–present)
Pakistan Geo Super (2012–present)
Singapore StarHub (2008–present)
Singtel (2015–present)
Sri Lanka Carlton Sports Network (2012–present)
United Kingdom Sky Sports (2015–present)
United States ESPN (2015–present)
Worldwide The Times Group (2011–present)

22. IPL
CONTROVERSIES
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23. IPL CONTROVERSIES
Indian Premier League and controversies have
always seemed to go hand in hand. The Board of
Control for Cricket in India (BCCI) has found itself in
the middle of many conflicts with various cricket
boards around the world as a result of the Indian
Premier League (IPL). Let’s check out the top 10
controversies that have surfaced over the
years,since IPL was first introduced in 2008.

24. JINXED START
The cloud of controversies have been hovering upon
IPL even before its first season was played.
The inaugural IPL season coincided with the County
Championship season as well as New Zealand’s
tour of England and the ECB and county cricket
clubs raised their concerns to the BCCI over
players.
The ECB did not sign ‘No Objection Certificates’ for
players. Thus Dimitri Mascarenhas was the only
English player who could sign with the IPL for the

25. SLAPGATE INCIDENT
If the fours and sixes were not enough to bring attention
to the newly introduced format in 2008, Harbhajan Singh
and Sreesanth created a ‘Slapgate’of their own.
This happened after a match when Harbhajan Singh
probably could not digest the defeat of his team and
ended up slapping Kings XI speedster Sreesanth.
Though the actual reasons of conflict between the two
players remain unclear to this day, the paceman was
seen crying bitterly on the ground at the end of the IPL
match, which his team won by 66 runs.

26. LALIT MODI SUSPENDED
Forget about the players the IPL has even seen the
ouster of its so-called founder Lalit Modi.
He was suspended in April 2010, after being accused of
of a wide range of financial impropriety, from rigging
bidding deals related to the IPL, offering bribes, betting
and money laundering.
Troubles have since then mounted for Modi and he
recently claimed that he will expose several others
involved in the fixing.

27. RAVINDER JADEJA'S ONE YEAR
BAN
Sir Jadeja got banned from third season of IPL in
2010 after he tried to seek a move to the Mumbai
Indians, despite having a contract with the
Rajasthan Royals.
Jadeja appealed against this ban but it was in vain
as IPL authorities decided to make an example of
Jadeja and send out a strict warning against such
actions.

28. DADA OUT OF KKR
After having him as the skipper for first three seasons,
KKR abandoned Saurav Ganguly in the fourth.
The Shahrukh Khan-owned franchise did not bid for their
own Sourav Ganguly in 2011 IPL auctions.
This came as a heart break to thousands of his fans in
Kolkata.
They launched a “No Dada, No KKR” campaign that saw
several protests being organised both on the streets and
social media.
However, Pune Warriors came to Ganguly’s solace and
took him in place of injured Ashish Nehra.

29. SRI LANKAN PLAYERS
BANNED FROM PLAYING IN
CHENNAI
They advise to keep politics away from sports but Cricket
has always been a medium for the politicians to encash
their personal motives.
Same happened with IPL in the sixth season when Tamil
Nadu Chief Minister Jayalalithaa refused to entertain Sri
Lankan players in the IPL matches to be played in
Chennai. This extreme step was taken in response of the
Sri Lankan Tamils issue which dominates Tamil politics.
However, the surprising thing was that the all powerful
IPL governing council had to agree upon the decision
and a total of 13 Sri Lankan players, inlcuding legends
like Kumara Sangakkara and Mahela Jayawardene were
not allowed to play in Chennai citing security concerns.

30. KING KHAN'S WANKHEDE
STADIUM BRAWL
Shah Rukh Khan may be India’s biggest superstar who
his fans die to have one look at but all his aura is
unwelcome at Wankhede Stadium.
Bollywood star found himself in a controversy in IPL 2012
after he allegedly used abusive language and was
involved in a fight with the stadium staff.
The Mumbai Cricket Stadium (MCA) banned King Khan’s
entry to the stadium for next five years.The ban has been
lifted recently.

31. PUNE WORRIORS
WITHDRAWAL
The journey to IPL was a short one for Pune
Warriors India. While the league was rocked by the
spot-fixing scandal in 2013, Pune Warriors had the
troubles of their own.
They failed to pay the full franchise fee for the year
2013. With the BCCI en-cashing the bank
guarantee, the Sahara group, which owns the
franchise, decided to pull out of the league.

32. 2012 SPOT FIXING
SCANDAL
On 14 May 2012, an Indian news channel India TV aired a sting operation
which accused 5 players involved in spot fixing. Reacting to the news, Indian
Premier League president Rajiv Shukla immediately suspended the 5
uncapped players. The five players were, TP Sudhindra (Deccan Chargers),
Mohnish Mishra (Pune Warriors), Amit Yadav, Shalabh Srivastava (Kings XI
Punjab) and Abhinav Bali, Delhi cricketer .
However, the report went on to claim that none of the famous cricketers were
found guilty. On the reliability of the report, Rajat Sharma, the editor-in-chief
of news channel India TV quoted that the channel had no doubts about the
authenticity of the sting operation and prepared to go to court.
Mohnish Mishra who was part of Pune Warriors India team for the season,
admitted to have said that franchises pay black money, in a sting operation.
Mishra was caught on tape saying that franchisees paid them black money and
that he had received 15 million (US$220,000) from the later, among which₹
12 million (US$180,000) was black money.He was also suspended from his₹
team.

33. 2013 SPOT FIXING AND
BETTING CASE
The involvement of some players in match fixing, came
into light on May 16,2013, after Delhi Police arrested
three Rajasthan Royals players – Sreesanth, Ajit
Chandila and Ankeet Chavan on grounds of spot-fixing.
Later on, small-time actor Virender “Vindoo” Dara Singh,
Gurunath Meiyappan, a top official of Chennai Super
Kings and son-in-law of BCCI president N Srinivasan and
several bookies were also found to be embroiled in the
whole fixing-game.
The series of events led to BCCI President N. Srinivasan
stepping down on 2 June 2013.

34. MARKETING MIX OF
IPL
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35. PRODUCT
IPL stands for Indian Premier League. It is a
Twenty20 tournament started by BCCI.
It is the brainchild of Lalit Modi. It started in the year
2008 and comprises the players from all over the
world. A perfect blend of cricket & entertainment.
It’s providing a stage for many youngsters to show
their performance & profitable too to Advertisers and
broadcasting channels.

36. PRICE
As far as the IPL pricing structure is concern, The IPL is predicted to
bring the BCCI income of approximately US$ 1.6 billion, over a period
of five to ten years.
All of these revenues are directed to a central pool, 40% of which will
go to IPL itself, 54% to franchisees and 6% as prize money.
The money will be distributed in these proportions until 2017, after
which the share of IPL will be 50%, franchisees 45% and prize money
5%.
The IPL signed up Kingfisher Airlines as the official umpire partner for
the series in an Rs.106 Crore’s (1.06 billion) deal. This deal sees the
Kingfisher Airlines brand on all umpires’ uniforms & also on the giant
screens during third umpire decisions.
Sony Entertainment Television signed a new contract with BCCI with
Sony Entertainment Television paying a staggering Rs.8700 Crore’s
(87 billion) for 10 years.

37. PLACE
IPL choosed its venue as India which has populaion
of more than 1.2 billion people where cricket is not a
sport but a religion.
All the matches takes place at the cricket grounds of
the cities participating.

38. PROMOTION
When Bollywood and cricket met, the result was IPL
and it was truly entertaining to see one’s favorite
cricketer as well the Bollywood star on the same
platform. IPL was no doubt an entertaining one.
Super stars like Shah Rukh, Preity, Akshay, Katrina,
Hrithik had been a source which provided a lot of
glam to IPL promotion.
To attract the cricket fans, even team-owners have
started selling tickets personally. Preity Zinta, the
co-owner of Kings XI Punjab and Australian pace
man Brett Lee sold the tickets along with their
autographs.

39. PEOPLE
Indian Premier League is mostly targeted for the younger
generation youth. As the generations are very busy with
their day to day work with IPL they get entertainment
along with cricket which helps them to enjoy every aspect
of the game.
People are very excited towards IPL as this is only one
game that brings different players of different countries at
one platform, for which they tend to get attracted to see
their favorite player perform.
Some of the audiences are also attracted to see their
favorite celebrity cheering for the team.

40. PROCESS
Indian Premier League as a whole is the biggest
event of the year for which months of preparation
are to be done. For instance organizing the
respective 8 teams who are performing for the event
and the most important of all is marketing the IPL as
it has to reach the wide range of audience globally.
An arrangement of stadium where this event is
going to be held is also finalized well before. Finally
and most important of all is execution of the Event.

41. PHYSICAL EVIDENCE
Fun, Music, Entertainment & sports, where can you
find that, answer for that is INDIAN PREMIER
LEAGUE. People wait for this season as they get
everything in a joyful bundle.
IPL is also the biggest platform for advertising and
promoting different product or brands which is
clearly viewable during the event.

42. PROS & CONS OF
IPL
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43. PRO'S OF IPL
Since it has a large potential mass audience, IPL is very attractive as
a marketing communications opportunity, especially for advertisers
and sponsors.
The league functions under a number of franchises. Each franchisee
is responsible for marketing its team to gain as large a fan-base as
possible. The long-term success of all of the franchises lies in the
generation of a solid fan-base. The fan-base will generate large TV
revenues.
Different fans will pay different amounts to watch their sport. There
will be corporate hospitality, season tickets, away tickets, TV pay-
per-view and other ways to segment the market for the IPL.
There is a huge opportunity for merchandising e.g. sales of shirts,
credit cards and other fan memorabilia. Grounds can also sell
refreshments and other services during the games.
Franchise fees will remain fixed for the up until 2017-18, which
means that the investment is safe against inflation which is
traditionally relatively high in India.

44. CON'S OF IPL
The level of competition that the Board of Control for
Cricket in India (BCCI) can generate determines
long-term viability of the league. If the level of
competition drops, then revenue will fall. For
example, if the top names in cricket cannot be
attracted to India, the appeal of the game will fall.
Often getting hold of the big names is a problem –
Australian domestic cricket runs concurrent with the
IPL and if players move form Australia to India to
follow the money then their domestic game will be
hit. This is known as ‘Free Agency.’

45. If the franchisee’s fan-base does not generate income then
they may not have the cash to pay the salaries of the best
players. However, if you invest in the best players and they
do not win the trophies, then you may not see a return on
your investment. It won’t be a quick return on investment –
so owners need to be in it for the long-term.
Franchises are very expensive. The most expensive
franchise – Mumbai Indians – was bought by Mukesh
Ambani for $111.9 million, whereas the lowest priced
franchise – Rajasthan Royals was picked up by Manoj
Badale for a mere $67 million.
The most highly priced teams may not be those that have
the early success. Revenues will come from the most
highly supported teams.