1. A
PROJECT REPORT ON
“TO STUDY PRODUCT AWARENESS AND ITS ACCEPTANCE BY THE
CUSTOMERS FOR PURE-IT”
FOR
“HINDUSTAN UNILEVER LIMITED (HUL)”
SUBMITTED BY
MR. V.SAISRINIWASAN
UNDER THE GUIDANCE OF
MRS. TRUPTI DANDEKAR
SUBMITTED TO
“UNIVERSITY OF PUNE”
IN THE PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD
OF THE DEGREE OF
MASTERS OF MARKETING MANAGEMENT
THROUGH
VISHWAKARMA INSTITUTE OF MANAGEMENT, PUNE - 411048
1

2. ACKNOWLEDGEMENT
During the research project and report writing for the same, a number of people
assisted me. Notwithstanding the size of their contribution, I would like to express my
sincere gratitude to all involved, for their support. In particular, I would like to thank
Dr. S.P.KASANDE (Director), VIM for letting me do the summer internship in his
department; the whole staff of VIM for their eagerness; Prof. Trupti Dandekar for the
guidance; and to my friends and family for the encouragement and support.
2

3. INDEX
SR. NO CHAPTER PAGE NO.
1 EXECUTIVE SUMMARY 5-7
2 INTRODUCTION 9-11
3 COMPANY PROFILE 13-17
4 PRODUCT PROFILE 19-23
5 OBJECTIVE OF THE STUDY 25
6 RESEARCH METHODOLOGY 27-28
7 DATA ANALYSIS 30-46
8 LIST OF TABLES 48-49
9 LIST OF FIGURES 51
10 FINDINGS AND SUGGESTIONS 53
11 CONCLUSIONS 55
12 LIMITATIONS 57
13 REFERENCE BIBLIOGRAPHY 59
14 LIST OF ABBREVATIONS 61
15 QUESTIONNAIRE 63-67
3

4. CHAPTER – 1
EXECUTIVE SUMMARY
4

5. EXECUTIVE SUMMARY
The study aims at product awareness of Pure – it and its acceptance by the customers
along with its comparative analysis with other manual water purifiers.
 A quantitative sample survey was conducted among the consumers in Pune.
 Apart from interviewing the consumers, the study analyzed the purifier market
and its acceptance.
 Two-third of the purifier market is UV based indicating that the low- cost and
non-electric.
 Aqua-Sure (Eureka Forbes), Pure-it (HUL), Swach (Tata) and Kent (UF
based) are the major brands in the non-electric & storage water purifiers
mostly thriving in market.
5

6. The consumer research revealed:
 Households in Pune primarily depended more on tap water.
 Supply of water was generally reported to be adequate.
 The average daily consumption of drinking water is close to 20 liters for a
family of about 6.
 Gauging quality of water (purity) was related to visibly clean water (not
muddy, no foul smell)
 Though it is difficult for them to gauge the purity of water but they are quite
concerned about the purity of the water.
 They were aware of the fact that impure water can cause diseases.
 Awareness about the methods of purification of water was largely restricted to
„boiling of water‟.
 It is said that the TDS percentage in water should not be more than 500 and
the water of Pune contains more than 500 of TDS percentage.
 Awareness about non-electric purifier was highest among the different types
of purifiers.
6

7.  User-ship of purifier is close to 6%.
 Maintenance of purifier was more impulsive than planned.
 Users of purifiers were generally satisfied with the services and cost of
maintenance was between Rs.350-800/- depending on the type of purifier.
 About one-third of the non-users of purifiers have expressed their desire to
own a purifier-more than half wants to buy a non-electric purifier.
 Replacement guarantee is desirable.
 Overall estimated market size is about 13% of the total market.
7

8. CHAPTER – 2
INTRODUCTION
8

9. INTRODUCTION
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer
Goods Company with a heritage of over 75 years in India and touches the lives of two
out of three Indians.
HUL works to create a better future every day and helps people feel good,
look good and get more out of life with brands and services that are good for them
and good for others.
With over 35 brands spanning 20 distinct categories such as soaps, detergents,
shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods,
ice cream, and water purifiers, the Company is a part of the everyday life of millions
of consumers across India. Its portfolio includes leading household brands such as
Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond‟s, Vaseline, Lakme,
Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr,
Kissan, Kwality Wall‟s and Pure-it.
The Company has over 16,000 employees and has an annual turnover of
around Rs.19, 401 crores (financial year 2010 - 2011). HUL is a subsidiary of
Unilever, one of the world‟s leading suppliers of fast moving consumer goods with
strong local roots in more than 100 countries across the globe with annual sales of
about €44 billion in 2011. Unilever has about 52% shareholding in HUL.
9

10. MANAGEMENT COMMITTEE
The day-to-day management of affairs of the Company is vested with the
Management Committee which is subjected to the overall superintendence and control
of the Board.
The Management Committee is headed by Mr. Nitin Paranjpe and has functional
heads as its members representing various functions of the Company
 Mr. Nitin Paranjpe joined the Company as a Management Trainee in 1987. In
his early years in the Company, Mr. Paranjpe worked as Area Sales Manager -
Detergents and then Product Manager - Detergents.
 Mr. Sridhar Ramamurthy joined the Company in 1989 and worked in a
number of finance and commercial roles in India till December 2002 spanning
Internal Audit, Factory Commercial, Post-acquisition Integration of TOMCO
with HLL, Supply Chain and Corporate Accounts.
 Mr. Gopal Vittal has 21 years experience in Marketing & Sales in the FMCG
market, including Skin Care, Soaps and Laundry.
10

11.  Mr. Hemant Bakshi joined the Company in June 1989 and has worked in
various sales and marketing assignments spanning across Personal Products
and Home Care categories.
 Mr. Pradeep Banerjee joined the Company as a Management Trainee in 1980.
 Ms. Leena is an Electronic Engineer who discovered her passion for people
and HR and switched lanes. She is a gold medalist and MBA in HR from
XLRI, Jamshedpur.
 Mr. Dev Bajpai is a Fellow Member of the Institute of Company Secretaries of
India and has a law degree from University of Delhi.
11

12. CHAPTER - 3
COMPANY PROFILE
12

13. COMPANY PROFILE
In the summer of 1888, visitors to the Kolkata harbour noticed crates full of
Sunlight soap bars, embossed with the words "Made in England by Lever Brothers".
with it, began an era of marketing branded Fast Moving Consumer Goods (FMCG).
Soon after followed Lifebuoy in 1895 and other famous brands like Pears, Lux
and Vim. Vanaspati was launched in 1918 and the famous „Dalda‟ brand came to the
market in 1937.
In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati
Manufacturing Company, followed by Lever Brothers India Limited (1933) and
United Traders Limited (1935). These three companies merged to form HUL in
November 1956; HUL offered 10% of its equity to the Indian public, being the first
among the foreign subsidiaries to do so. Unilever now holds 52.10% equity in the
company. The rest of the shareholding is distributed among about 360,675 individual
shareholders and financial institutions.
The erstwhile Brooke Bond's presence in India dates back to 1900. By 1903,
the company had launched Red Label tea in the country. In 1912, Brooke Bond & Co.
India Limited was formed. Brooke Bond joined the Unilever fold in 1984 through an
international acquisition. The erstwhile Lipton's links with India were forged in 1898.
Unilever acquired Lipton in 1972 and in 1977 Lipton Tea (India) Limited was
incorporated.
13

14. Pond's (India) Limited had been present in India since 1947. It joined the
Unilever fold through an international acquisition of Chesebrough Pond's USA in
1986.
Since the very early years, HUL has vigorously responded to the stimulus of
economic growth. The growth process has been accompanied by judicious
diversification, always in line with Indian opinions and aspirations.
The liberalization of the Indian economy, started in 1991, clearly marked an
inflexion in HUL's and the Group's growth curve. Removal of the regulatory
framework allowed the company to explore every single product and opportunity
segment, without any constraints on production capacity.
Simultaneously, deregulation permitted alliances, acquisitions and mergers. In
one of the most visible and talked about events of India's corporate history, the
erstwhile Tata Oil Mills Company (TOMCO) merged with HUL, effective from April
1, 1993. In 1996, HUL and yet another Tata company, Lakme Limited, formed a
50:50 joint venture, Lakme Unilever Limited, to market Lakme's market-leading
cosmetics and other appropriate products of both the companies. Subsequently in
1998, Lakme Limited sold its brands to HUL and divested its 50% stake in the joint
venture to the company.
HUL formed a 50:50 joint venture with the US-based Kimberly Clark
Corporation in 1994, Kimberly-Clark Lever Ltd, which markets Huggies Diapers and
Kotex Sanitary Pads. HUL has also set up a subsidiary in Nepal, Unilever Nepal
Limited (UNL), and its factory represents the largest manufacturing investment in the
Himalayan kingdom. The UNL factory manufactures HUL's products like Soaps,
Detergents and Personal Products both for the domestic market and exports to India.
14

15. The 1990s also witnessed a string of crucial mergers, acquisitions and
alliances on the Foods and Beverages front. In 1992, the erstwhile Brooke Bond
acquired Kothari General Foods, with significant interests in Instant Coffee. In 1993,
it acquired the Kissan business from the UB Group and the Dollops Ice-cream
business from Cadbury India.
HUL launched a slew of new business initiatives in the early part of 2000‟s.
Project Shakti was started in 2001. It is a rural initiative that targets small villages
populated by less than 5000 individuals. It is a unique win-win initiative that catalyses
rural affluence even as it benefits business. Currently, there are over 45,000 Shakti
entrepreneurs covering over 100,000 villages across 15 states and reaching to over 3
million homes.
In 2002, HUL made its foray into Ayurvedic health & beauty centre category
with the Ayush product range and Ayush Therapy Centres. Hindustan Unilever
Network, Direct to home business was launched in 2003 and this was followed by the
launch of „Pure-it‟ water purifier in 2004.
In 2007, the Company name was formally changed to Hindustan Unilever
Limited after receiving the approval of share holders during the 74th AGM on 18 May
2007. Brooke Bond and Surf Excel breached the Rs. 1,000 crore sales mark the same
year followed by Wheel which crossed the Rs. 2,000 crore sales milestones in 2008.
On 17th October 2008, HUL completed 75 years of corporate existence in
India.
15

16. BRANDS
HUL is the market leader in Indian consumer products with presence in over
20 consumer categories such as soaps, tea, detergents and shampoos amongst others
with over 700 million Indian consumers using its products. Sixteen of HUL‟s brands
featured in the ACNielsen Brand Equity list of 100 Most Trusted Brands Annual
Survey (2008). According to Brand Equity, HUL has the largest number of brands in
the Most Trusted Brands List. It has consistently had the largest number of brands in
the Top 50, and in the Top 10 (with 4 brands).
The company has a distribution channel of 6.3 million outlets and owns 35
major Indian brands. Its brands include Kwality Wall's ice-cream, Knorr soups &
meal makers, Lifebuoy, Lux, Pears, Breeze, Liril, Rexona, Hamam and Moti
soaps, Pure-it water purifier, Lipton tea, Brooke Bond (Roses, Taj Mahal, Taaza, Red
Label) tea, Bru coffee, Pepsodent and Close Up toothpaste and brushes,
and Surf, Rin and Wheel laundry detergents, Kissan squashes and jams, Annapurna
salt and atta, Pond's talcs and creams, Vaseline lotions, Fair and Lovely creams,
Lakme beauty products, Clear, Clinic Plus, Clinic All Clear, Sunsilk and Dove
shampoos, VIM dishwash, Ala bleach, Domex disinfectant, Modern bread, Axe deo
sprays and Comfort fabric softeners.
16

17. MILESTONE ACHEIVED
 Five of HUL's leading brands – Lux, Dove, Pears, Clinic Plus and Sunsilk –
won the Reader's Digest Trusted Brand 2008 Awards.
 Four HUL brands featured in the top 10 list of the Economic Times Brand
Equity's Most Trusted Brands 2008 survey
 HUL was awarded the Bombay Chamber Civic Award 2007 in the category of
Sustainable Environmental Initiatives.
 HUL was selected as the top Indian company in the FMCG sector for the Dun
& Bradstreet - American Express Corporate Awards 2007.
17

18. CHAPTER – 4
PRODUCT PROFILE
18

19. PRODUCT PROFILE
Pure-it is a range of water purifiers made by Hindustan Unilever currently
sold in India, Mexico, Brazil, Sri lanka, Nigeria, Indonesia and Bangladesh,
consisting of six models: Pure-it Classic, Pure-it Compact, Pure-it Classic Autofill,
Pure-it Intella, Pure-it Marvella and Pure-it Marvella. Pure-it was first launched in
Chennai in 2004. Pure-it claims to meet the E.P.A. germ-kill criteria. Pure-it Classic
removes germs without needing electricity or pressurized tap water. Pure-it Classic
costs Rs. 2000.
PURIFICATION
Pure-it consists of four parts that purify the water in four stages: a 'microfibre
mesh', a 'compact carbon trap', a 'germkill processor' and a 'polisher', as branded by
Hindustan Unilever. For the Pure-it Marvella model, the microfibre mesh has been
rebranded as a 'pleated filter', while the compact carbon trap has been rebranded as an
'activated carbon filter', along with a prefix of 'unique'. The microfibre mesh functions
as a sieve, filtering out visible dirt. The carbon trap removes parasites and pesticides.
The processor is a tablet consisting of chlorine. This stage removes bacteria and
viruses. The polisher improves taste and clarity of water and removes the residual
form of chlorine from the water. These four parts are collectively branded the
germkill kit or the battery.
19

20. This battery needs continual replacing, as indicated by a germkill battery
indicator visible on the front of the device. Pure-it also features an 'auto switch off'
mechanism whereby the filter prevents the flow of water following the consumption
of the germkill kit. This kit itself comes in various models.
The model of the germkill kit determines how much water it can purify before
the kit needs replacing. There are currently four germkill kits available, ranging from
2250 litres for Rs. 510 to a 1000 litre kit available for Rs. 270. The germkill kit is
designed to work at 25° C in moderately humid conditions. The volume specified by
the germkill battery assumes these conditions. The germkill kit has an expiry date of
three years from the date of packaging.
MODELS
Pure-it is available in six models: Classic, Compact, Autofill, Intella, Marvella
and Marvella RO.
Pure-it Classic is the base model, and the first model introduced. It is available
for Rs. 2000. It has a capacity of 9 litres in the top chamber, and another 9 litres in the
bottom, transparent chamber. Total volume of this purifier is 23 litres.
Pure-it Autofill is identical to Pure-it Classic, but has the ability to refill itself
automatically if connected to a water supply using what is branded as a 'hydrosensor'.
Pure-it Autofill is available for Rs. 3200.
20

21. Pure-it Compact is available for Rs. 1000. It has a capacity of 10 litres: 5 in
the top chamber and a further 5 litres in the bottom. These three models are available
in a choice of two colors, branded by Hindustan Unilever as burgundy and royal blue.
Pure-it Marvella has been branded as 'India's first fully automatic water
purifier'. Pure-it Marvella is capable of automatically filling itself. Marvella also has
an 'Insta-serve' jug: a jug that can be plugged into the purifier, and automatically
filled. Pure-it Marvella also has a capacity of 4.5 litres. It is available for Rs. 6900.
All six Pure-it models claim to provide water that meets the germkill criteria of E.P.A.
in regards to bacteria, viruses and pesticides without the use of electricity.
CLAIMS
HUL claims Pure-it does the following:
 Meets E.P.A. germ kill criteria.
 Provides complete protection from waterborne diseases caused by germs.
 Is 'As Safe As Boiled Water'. The tagline of Pure-it.
21

22. Has been tested by the following institutions:
 SRL Ranbaxy Clinical Reference Laboratories, Mumbai, Maharashtra.
 Sundaram Medical Foundation, Chennai, Tamil Nadu.
 King Institute of Preventive Medicine, Chennai, Tamil Nadu.
 Indian Public Health Association, Kolkata.
 Institute of Public Health Engineers, Kolkata.
 National Institute of Cholera and Enteric Diseases, Kolkata.
 Central Food Technological Research Institute, Mysore, Karnataka.
 National Environmental Engineering Research Institute, Chennai, Tamil Nadu.
 London School of Hygiene and Tropical Medicine, UK.
 Scottish Parasite Diagnostic Laboratory, Glasgow, UK.
22

23. PROMOTIONAL POINT OF VIEW:
In 2009, Pure-it had issued a Rs. 1 Crore safety challenge i.e. If anyone can
find a purifier which meets Pure-it's 3 safety features then Pure-it would give them Rs
1 crore. It's been 2 years and till date no purifier in India has been able to meets Pure-
it's safety challenge. Pure-it is now celebrating its unbeatable safety performance by
distributing the same Rs. 1 Crore amongst people who will be buying Pure-it this
monsoon.
If you buy any model of Pure-it this monsoon you could either get the same
Pure-it for free or get a Double warranty on it for free. Hence there is an assured gift
for everyone. What's more, as part of this offer, Pure-it is distributing upto Rs. 1 Crore
worth of Pure-it for free!!
23

24. CHAPTER – 5
OBJECTIVE OF THE STUDY
24

25. OBJECTIVE OF THE STUDY
The major objective of the study is to assess market viability of the product Pure-it
among various manual water purifiers available in the market. More specifically, the
study will aim at understanding the current market scenario for the product Pure-it:
1) Among the target audience (customers):
a) Perception on about safe potable water - what is considered as safe potable water?
How water can be made potable?
b) Current practice-what is the source of water for drinking? How safe/potable do
they feel is the available water?
c) Purifying water for drinking- Do they do anything to ensure that the water is
potable? What do they do?
d) Perception & usage of purifier - Awareness about the different types of purifier?
Desire need for purchasing water purifier? What is the perceived cost that they can
spend on a water purifier?
e) Perceived benefits of a water purifier.
f) Perceived value for money of a water purifier.
25

26. CHAPTER – 6
RESEARCH METHODOLOGY
26

27. RESEARCH METHODOLOGY
The Data for this project was collected through Primary and Secondary sources.
PRIMARY DATA:
 It is essential to collect PRIMARY DATA to make sample survey. A successful
and the most popular technique of data collection is through a questionnaire, thus a
questionnaire was framed and distributed manually among different people who
are residing in the Pune region.
SECONDARY DATA:
 This Report is dedicated to Secondary information about company profile and
various decisions taken by the company regarding product line expansion,
product line pruning and various other matters related to product line. I have
collected this information with the help of internet and journals. This report
gives you relevant information about various activities taken by Hindustan
Unilever limited.
DATA COLLECTION TOOL:
 I have collected all the information with the help of Internet, Journals and
Secondary source.
27

28. SAMPLE PLAN
 Units- People residing in the Pune region.
 Size- 43 respondents.
ANALYSIS OF DATA
Three preliminaries should be followed for analyzing the data:-
1. Editing
2. Classifying
3. Coding
The contents of data obtained in the study were carefully checked for any possible
inconsistencies or incompleteness. And then finally the data was interpreted to reach a
final conclusion.
28

29. CHAPTER – 7
DATA ANALYSIS
29

30. DATA ANALYSIS
A) Product awareness and its acceptance by the customers :-
1) Are you aware of the product Pure-it?
a) Yes
b) No
TABLE NO. 1
Options Respondents
A 43
B 0
FIGURE NO. 1
b, 0
a, 43
Interpretation: All the people in market know about the product Pure-it.
30

31. 2) How do you get to know about Pure-it?
a) Television
b) Newspaper
c) Radio
d) Friends
e) Others, Please Specify________________
TABLE NO. 2
Options Respondents
A 17
B 6
C 1
D 6
E 1
FIGURE NO. 2
e, 1
d, 6
c, 1
a, 17
b, 6
Interpretation: Most of the people came to know about the product through
Newspapers, advertisements and through friends. 12 of the respondents haven‟t
answered any of the option.
31

32. 3) What features are you aware of pure-it?
a) Looks
b) Price
c) Capacity
d) Filtration process
e) None
f) Other, Please Specify________________
TABLE NO. 3
Options Respondents
A 10
B 13
C 6
D 30
E 1
FIGURE NO. 3
e, 1
a, 10
d, 30 b, 13
c, 6
Interpretation: Most of the people are unaware of the features of the product
Pure-it. Many of the respondents had answered more than one option.
32

33. 4) Have you ever called for a free demo of Pure-it?
a) Yes
b) No
TABLE NO. 4
Options Respondents
A 11
B 32
FIGURE NO. 4
a, 11
b, 32
Interpretation: Majority of the people haven‟t called for a free demo of Pure-it.
33

34. 5) Do you know anyone who uses Pure-it?
a) Yes
b) No
TABLE NO. 5
Options Respondents
A 37
B 6
FIGURE NO. 5
b, 6
a, 37
Interpretation: Majority of the people are known of those customers who are
using Pure-it.
34

35. 6) What are the positive features in Pure-it from your point of view which are
not there in any other manual water purifier?
a) Models
b) Price
c) Capacity
d) Warranty or guarantee
e) None
f) Other, Please Specify________________
TABLE NO. 6
Options Respondents
A 13
B 22
C 7
D 8
E 3
F 1
FIGURE NO. 6
f, 1
e, 3
a, 13
d, 8
c, 7
b, 22
Interpretation: Majority of the people believe that the price factor is best and
lowest among all other manual water purifiers. Many of the respondents had
answered more than one option.
35

36. 7) Have you heard about safety challenge of Pure-it?
a) Yes
b) No
TABLE NO. 7
Options Respondents
A 40
B 3
FIGURE NO. 7
b, 3
a, 40
Interpretation: Out of all, 96% of the people heard about the safety challenge of
Pure-it.
36

37. Please answer the following questions if you own a Pure-it:-
8) What changes should be done by the company for making the product more
effective and efficient?
a) Technology
b) Warranty or guarantee
c) Storage capacity
d) Other , Please Specify________________
TABLE NO. 8
Options Respondents
A 9
B 5
C 16
D 3
FIGURE NO. 8
d, 3
a, 9
c, 16
b, 5
Interpretation: Majority of the people believe that there should be some changes
made in the storage capacity of the product Pure-it. 10 of the respondents haven‟t
answered any of the option.
37

38. 9) What made you buy this product?
a) Price
b) Safety challenge
c) Assured gift
d) Other , Please Specify________________
TABLE NO. 9
Options Respondents
A 10
B 19
C 2
D 1
FIGURE NO. 9
d, 1
c, 2
a, 10
b, 19
Interpretation: The reason for believing and making to buy for the customers is the
safety challenge. 11 of the respondents haven‟t answered any of the option.
38

39. 10) What rating will you give it to Pure-it from 1 to 5 (Where 1=excellent, 2=very
good, 3=good, 4=satisfactory and 5=poor) and why?
a) 1
b) 2
c) 3
d) 4
e) 5
TABLE NO. 10
Options Respondents
A 6
B 12
C 10
D 2
E 0
FIGURE NO. 10
e, 0
d, 2
a, 6
c, 10
b, 12
Interpretation: The overall rating given to the product Pure-it was found to be
very good. 13 of the respondents haven‟t answered any of the options.
39

40. B) Comparative analysis for Pure-it against its competitors :-
1) WITH RESPECT TO PRICE:
TABLE NO. 1
PRICE
30
25
20
15
10
5
0
EXCELLENT VERY GOOD GOOD SATISFACTORY POOR
40

41. 2) WITH RESPECT TO STORAGE CAPACITY:
TABLE NO. 2
STORAGE CAPACITY
25
20
15
10
5
0
EXCELLENT VERY GOOD GOOD SATISFACTOORY POOR
41

42. 3) WITH RESPECT TO WARRANTY OR GUARANTEE:
TABLE NO. 3
WARRANTY OR GUARANTEE
18
16
14
12
10
8
6
4
2
0
EXCELLENT VERY GOOD GOOD SATISFACTORY POOR
42

43. 4) WITH RESPECT TO QUALITY:
TABLE NO. 4
QUALITY
20
18
16
14
12
10
8
6
4
2
0
EXCELLENT VERY GOOD GOOD SATISFACTORY POOR
43

44. 5) WITH RESPECT TO TECHNOLOGY:
TABLE NO. 5
TECHNOLOGY
25
20
15
10
5
0
EXCELLENT VERY GOOD GOOD SATISFACTORY POOR
44

45. 6) WITH RESPECT TO COMPANY REPUTATION:
TABLE NO. 6
COMPANY REPUTATION
18
16
14
12
10
8
6
4
2
0
EXCELLENT VERY GOOD GOOD SATISFACTORY POOR
45

46. 7) WITH RESPECT TO INFORMATION GIVEN THROUGH
ADVERTISEMENT:
TABLE NO. 7
INFORMATION GIVEN THROUGH
ADVERTIEMENT
20
18
16
14
12
10
8
6
4
2
0
EXCELLENT VERY GOOD GOOD SATISFACTORY POOR
46

47. CHAPTER - 8
LIST OF TABLES
47

48. LIST OF TABLES
SR.NO. NO.OF TABLE DETAILS ABOUT TABLES
1 TABLE NO - 1 AWARENESS OF THE PRODUCT
PURE-IT
2 TABLE NO - 2 GETTING KNOWN ABOUT PURE-IT
3 TABLE NO - 3 FEATURES OF PURE-IT
4 TABLE NO - 4 RESPONDENTS WHO CALLED FOR
FREE DEMO
5 TABLE NO - 5 ANYONE WHO USES THE PRODUCT
PURE-IT
6 TABLE NO - 6 POSITIVE FEATURES OF PURE-IT IN
COMPARISON WITH OTHERS
7 TABLE NO - 7 SAFETY CHALLENGE OF THE
PRODUCT PURE-IT
8 TABLE NO - 8 CHANGES TO BE DONE IN THE
PRODUCT PURE-IT
9 TABLE NO - 9 WHAT MADE TO BUY THE PRODUCT
PURE-IT
10 TABLE NO - 10 RATINGS FOR THE PRODUCT PURE-
IT
48

49. SR.NO. NO.OF TABLE DETAILS ABOUT TABLES
11 TABLE NO - B1 WITH RESPECT TO PRICE
12 TABLE NO - B2 WITH RESPECT TO STORAGE
CAPACITY
13 TABLE NO - B3 WITH RESPECT TO WARRANTY OR
GUARANTEE
14 TABLE NO - B4 WITH RESPECT TO QUALITY
15 TABLE NO - B5 WITH RESPECT TO TECHNOLOGY
16 TABLE NO - B6 WITH RESPECT TO COMPANY
REPUTATION
17 TABLE NO - B7 WITH RESPECT TO INFORMATION
GIVEN THROUGH ADVERTISEMENT
49

50. CHAPTER - 9
LIST OF FIGURES
50

51. LIST OF FIGURES
SR.NO. NO.OF FIGURE DETAILS ABOUT FIGURE
1 FIGURE NO-1 a=43, b=0
2 FIGURE NO-2 a=17, b=6, c=1, d=6, e=1
3 FIGURE NO-3 a=10, b=13, c=6, d=30, e=1
4 FIGURE NO-4 a=11, b=32
5 FIGURE NO-5 a=37, b=6
6 FIGURE NO-6 a=13, b=22, c=7, d=8, e=3, f=1
7 FIGURE NO-7 a=40, b=3
51

52. CHAPTER – 10
FINDINGS AND SUGGESTIONS
52

53. FINDINGS AND SUGGESTIONS
On the basis of research, I came to know that “Hindustan Unilever (HUL)” is
the largest Player, FMCG Company in the country and has one of the widest
portfolios of products sold via a strong distribution channel. It owns and markets
some of the most popular brands in the country across various categories, including
soaps, detergents, shampoos, tea, face creams and water purifier.
According to Secondary Data Hindustan Unilever Ltd is a 51 per cent owned
subsidiary of the Anglo Dutch giant Unilever, which has been expanding the scope of
its operations in India since 1888.
 It is the country's biggest consumer goods company with net sales of US$
2.4 billion in 2003.
 The product portfolio of the company includes household and personal
care products like soaps, detergents, shampoos, skin care products, colour
cosmetics, deodorants and water purifier.
 It is also building a great reputation among the existing manual water
purifiers in the market.
 HUL enjoys a formidable distribution network covering over 3,400
distributors and 16 million outlets.
 Its implementing its strategy to grow includes focusing on the power
brands' growth through consumer relevant information, cross category
extensions, leveraging channel opportunities and increased focus on rural
growth.
53

54. CHAPTER – 11
CONCLUSION
54

55. CONCLUSION
Company is having good position in the market and they are offering quality
product in the market. Unilever has over the past 5 years been actively involved in
setting standards for social and environmental behavior and conduct. It does this in a
very systematic way and is in the process of developing procedures to make the
developed standard applicable throughout all of its operations.
With 400 brands spanning 14 categories of home, personal care and foods
products, no other company touches so many people's lives in so many different ways.
They have a wide and diverse set of competitors in consumer goods
businesses. Many of they also operate on an international scale, but others have a
narrower regional or local focus. Competition is a normal part of business. They aim
to compete and give value consumers, customers and shareholders in following ways:
 They continually developing new and improved products.
 They are sharing innovations and concepts with businesses all around the
world.
 HUL is striving to lower the cost of our sourcing, manufacturing and
distribution processes while still maintaining, and improving, the quality of
our products.
 They support efforts to create a more open competitive environment through
the liberalization of international trade.
 They support the fuller implementation of the Single European Market and
inclusion.
55

56. CHAPTER – 12
LIMITATIONS
56

57. LIMITATIONS
The limitations for the project are as follows:
 Many customers whom I met were not interested as they were in their busy
schedule.
 The responsible person of the family was unable to give time to us as many of
them were job holders.
 Many people had misconception that the purifiers which run on electricity can
only purify water in comparison with the manual water purifiers.
 The company‟s schedule included selling the product Pure-it via door to door
which does not match with the company‟s reputation.
 Majority of the residential areas, flat schemes and the builders had already tie
up with the dealers of the comparative manual water purifiers.
57

58. CHAPTER – 13
BIBLIOGRAPHY
58

59. BIBLIOGRAPHY
In order to make this project we have taken the help of the following websites &
books:
 www.wikipedia.com
 www.oppapers.com
 www.hul.co.in
 www.scribd.com
Besides it various books are also consulted to prepare project report.
AUTHOR‟S NAME BOOKS
H.L. Ahuja Modern Microeconomics
Theory and Application
C.K. Kothari Research Methodology
59

60. CHAPTER – 14
LIST OF ABBREVATIONS
60

61. LIST OF ABBREVATIONS
 UV – ULTRA VIOLET
 TDS – TOTAL DISSOLVED SOLIDS
 E.P.A – ENVIRONMENTAL PROTECTION ACT
 UF – ULTRA FILTRATION
61

62. CHAPTER – 15
QUESTIONNAIRE
62

63. QUESTIONNAIRE
Name: - _____________________________________________
Address: - ___________________________________________
Age: - ______________________________________________
Gender: - ___________________________________________
Occupation: - ________________________________________
Annual Income: - ______________________________________
Upto Rs.50,000 Rs. 50,000-1.5 lacs Rs. 1.5-5 lacs Above Rs. 5 lacs
A) Product awareness and its acceptance by the customers :-
1) Are you aware of the product Pure-it?
a) Yes
b) No
2) How do you get to know about Pure-it?
a) Television
b) Newspaper
c) Radio
d) Friends
e) Others, Please Specify________________
3) What features are you aware of pure-it?
a) Looks
b) Price
c) Capacity
d) Filtration process
e) None
f) Other, Please Specify________________
63

64. 4) Have you ever called for a free demo of Pure-it?
a) Yes
b) No
5) Do you know anyone who uses Pure-it?
a) Yes
b) No
6) What are the positive features in Pure-it from your point of view which are not
there in any other manual water purifier?
a) Models
b) Price
c) Capacity
d) Warranty or guarantee
e) None
f) Other, Please Specify________________
7) Have you heard about safety challenge of Pure-it?
a) Yes
b) No
64

65. Please answer the following questions if you own a Pure-it:-
1) What changes should be done by the company for making the product more
effective and efficient?
a) Technology
b) Warranty or guarantee
c) Storage capacity
d) Other , Please Specify________________
2) What made you buy this product?
a) Price
b) Safety challenge
c) Assured gift
d) Other , Please Specify________________
3) What rating will you give it to Pure-it from 1 to 5 (Where 1=excellent, 2=very
good, 3=good, 4=satisfactory and 5=poor) and why?
a) 1
b) 2
c) 3
d) 4
e) 5
Ans :-
65

66. B) Comparative analysis for Pure-it against its competitors :-
Please tick in the appropriate boxes accordingly:-
1) Price :-
Models Excellent Very good Good Satisfactory Poor
Kent
Aqua-sure
Pure-it
Tata swach
2) Storage capacity :-
Models Excellent Very good Good Satisfactory Poor
Kent
Aqua-sure
Pure-it
Tata swach
3) Warranty or guarantee :-
Models Excellent Very good Good Satisfactory Poor
Kent
Aqua-sure
Pure-it
Tata swach
4) Quality :-
Models Excellent Very good Good Satisfactory Poor
Kent
Aqua-sure
Pure-it
Tata swach
Bajaj
66

67. 5) Technology :-
Models Excellent Very good Good Satisfactory Poor
Kent
Aqua-sure
Pure-it
Tata swach
Bajaj
6) Company reputation in market :-
Models Excellent Very good Good Satisfactory Poor
Kent
Aqua-sure
Pure-it
Tata swach
7) Information given through advertisement :-
Models Excellent Very good Good Satisfactory Poor
Kent
Aqua-sure
Pure-it
Tata swach
67