A presentation on the growing importance of social media and how firms can mitigate social media risks. The presentation goes on to discuss Oregon Department of Transportation\'s presence in social media and how it aims to address web 2.0 security concerns.

1. Oregon Department of Transportation’s Presence in Social Media “preparing for the new revolution…” October 23, 2009 Presented by : Sajal Maheshwari, MBA, ODOT Intern

2. The Revolution Watch this video in YouTube

4. Social media is not about tools and technology… It’s about human interaction & social connections TRUST ENGAGE SHARE PARTICIPATE COMMUNICATE CONNECT

5. ODOT’s External Use of Social Media

6. Project Goals COMMUNICATION Reach new audiences Share initiatives & projects Inform the public of work results Create a community

8. ODOT’s Social Media Tools Video Sharing Photo Sharing Micro Blogging

12. ODOT’s Internal Use of Social Media

13. Building an Internal Interactive Web Portal Current Vision 1) Availability of Information 73.5% 90% 2) Timeliness of Information 70.2% 90%

16. Project Timeline June 09 July 09 Aug 09 Sept 09 Oct 09 Nov 09 Dec 09 Jan 10 Feb 10 Mar 10 RFI RFP Web Portal Development Research Research RFI RFP

17. QUESTIONS Presented by: Sajal Maheshwari, MBA, ODOT Intern