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Patent Risk and Countermeasures Related to
                Open Management in Interaction Design




2012 10th International Conference of Asia Digital Art and Design Association &
     6th International Conference of Taiwan Association of Digital Media Design


                     Yamaguchi Center for Arts and Media [YCAM]
                                                   Yosuke SAKAI


                                                                                  1
Tremor Refrain 02
The Journal of the Society For Art and Science Volume.10, No.3 pp.201-203, 2011




Interactive System for Displaying Videos Recorded at Different Positions and Speeds Depending on
Position of User's Face and Eyes - PATH 01 -
The Virtual Reality Society of Japan the 15th Annual Conference 2010

                                                                                                   2
Yamaguchi Center for Arts and Media [YCAM]
    ‣   Art Center Specialized for Media Art
        ‣   Production Team




                                               www.ycam.jp
Patent Risk and Countermeasures

Related to Open Management
in Interaction Design
background




Interaction Design (IxD)
= design focused on communication with computers

  ‣   post GUI
  ‣   development of digital signage / ubiquitous computing
  ‣   emphasis in government policies *




 * 知的財産推進計画2006、技術戦略マップ2010
                                                              5
background

‣    sole proprietors or small production companies
     develop creatively and lead the market




             ”Catchyoo Graffiti”, LM3LABS                  “Freqtric Drums”, Tetsuaki BABA




            “Nike Stadium Tokyo presents Mercurial Live”
                                                                                             .

                                                                                             6
background




        few previous study of IP management in IxD*




                 What IP management is

             possible in IxD / suitable to IxD?

                                                                      .


   * 『九州大学先導的デジタルコンテンツ創成支援ユニット 報告書』2010年3月,九州大学先導的デジタルコンテンツ創成支援ユニット


                                                                          7
prior research



                     composition elements of IP in IxD                                                          *1




            current usage of Exclusive Management                                                                        *2



                     problems of Exclusive Management


         ability of Open Management to solve them                                                                             *3



                                                                                                                                        .
  *1 Yosuke SAKAI, Haruo HAMADA: Management of intellectual property in interaction design -Consideration of elements as intellectual
  property and handling by present legal practice
  *2 Yosuke SAKAI, Haruo HAMADA: Management of intellectual property in interaction design -Case study on use of present legal practice
  *3 Yosuke Sakai: Case Study in Open Source Development in Interaction Design, Human Interface Symposium 2012
                                                                                                                                   8
prior research




‣   Open Management

    ‣   put product [ everybody can use / develop
        under certain rules]

    ‣   Open Source Software、Open Source Hardware、
        Open Contents




                                                     9
problem




          Open Management in IxD



                 GOOD!?

                 RISKS?

                                   .




                                   10
goal


Risk in IxD Open Management


                   IP Risk




                      Patent Risk
                           Countermeasure




                                            .
                                            11
method




‣   a. [general] patent risks / circumstances in Open Management,
        countermeasures


‣   b. [IxD] background
    * Yosuke SAKAI, Haruo HAMADA: Management of intellectual property in interaction design -Case
    study on use of present legal practice




‣   a+b. [IxD] countermeasure suited to IxD Open Management


                                                                              ‣   Conclusion

                                                                                                    12
result




‣   a. [general] patent risks / circumstances in Open Management,
        countermeasures


‣   b. [IxD] background
    * Yosuke SAKAI, Haruo HAMADA: Management of intellectual property in interaction design -Case
    study on use of present legal practice




‣   a+b. [IxD] countermeasure suited to IxD Open Operation


                                                                              ‣   Conclusion

                                                                                                    13
result



a. [general] Expected risk, circumstances, and countermeasures



‣   expected risks

    ‣   1) Practitioner infringes on third party's patent rights

    ‣   2) Third party acquires patent rights
        for technology produced by the practitioner



                                                                   .



                                                                       14
result



     a. [general] Expected risk, circumstances, and countermeasures
                   Expected risk                                  Circumstances                                                    Countermeasures
1 Practitioner infringes on a third party's patent 1.1 Failure to confirm the existence of 1.1.1 Patent search
rights (application before        being common patent prior to infringement                >> Patent search, making patent map
awareness or public use)                                                                   >> Securing an expert opinion
                                                                                           1.1.2 Application for patent and examination request
                                                                                           >> Application of patent and examination request
                                                   1.2 Patent infringement exists          1.2.1 Rights handling
                                                                                           >> Licensing, transfer of rights
                                                                                           1.2.2 Request for invalidation trial
                                                                                           >> Request for invalidation trial
                                                                                           1.2.3 Redesign
                                                                                           1.2.4 No countermeasure
2 Third party acquires patent rights for 2.1 No patent application submission              2.1.1 Publication and proof of common awareness or public use
technology produced by the practitioner (after                                             >> Publication
being common awareness or public use)                                                      >> Proof of common awareness or public use
                                                                                           2.1.2 Application of patent
                                                                                           >> Application of patent
                                                   2.2 Application for patent (after being 2.2.1 provision of information to patent office
                                                   common awareness or public use of the >> Provision of information to patent office
                                                   production) was submitted but has not (>> Publication and proof of common awareness or public use)
                                                   been issued as patent.
                                                   2.3 Application for patent (after being 2.3.1 Request for invalidation trial
                                                   common awareness or public use of the >> Publication and proof of common awareness or public use
                                                   production) was submitted and has been 2.3.2 Right of prior use
                                                   issued as patent.                       >> Publication and proof of common awareness or public use
                                                                                           2.3.3 Rights handling
                                                                                           >> Licensing, transfer of rights
                                                                                           (>> Publication and proof of common awareness or public use)
                                                                                           2.3. No countermeasure




                                                                                                                                                           15
result




‣   a. [general] patent risks / circumstances in Open Management,
        countermeasures


‣   b. [IxD] background
    * Yosuke SAKAI, Haruo HAMADA: Management of intellectual property in interaction design -Case
    study on use of present legal practice




‣   a+b. [IxD] countermeasure suited to IxD Open Management


                                                                              ‣   Conclusion

                                                                                                    16
result



b. [IxD] Background rerated to Patent Risk




   ‣     cost issue
           ‣ small budget *


                         Low Cost Countermeasure




* Yosuke SAKAI, Haruo HAMADA: Management of intellectual property in interaction design -Case study
on use of present legal practice
                                                                                                      17
result



b. [IxD] Background rerated to Patent Risk
    ‣    market
           ‣ little competition, open culture                                        *1

                 ‣ little conflict

    ‣    pursuing court case
           ‣ expensive to pursue court case
           ‣ low amount of damage compensation                                                      *2

           ‣ damage to the plaintiff s own image
                ‣ low incidence rate


              Necessary and Sufficient Countermeasure


* Yosuke SAKAI, Haruo HAMADA: Management of intellectual property in interaction design -Case study on use of present legal
practice
* 日本弁理士会 平成17年度ソフトウェア委員会 第2部会「オープンソースソフトウェアのライセンスと特許権」パテント2006 Vol.59 No.6
                                                                                                                              18
result



b. [IxD] Background rerated to Patent Risk




                   Low Cost Countermeasure

         Necessary and Sufficient Countermeasure




                                                 .
                                                     19
result




‣   a. [general] patent risks / circumstances in Open Management,
        countermeasures


‣   b. [IxD] background
    * Yosuke SAKAI, Haruo HAMADA: Management of intellectual property in interaction design -Case
    study on use of present legal practice




‣   a+b. [IxD] countermeasure suited to IxD Open Operation


                                                                              ‣   Conclusion

                                                                                                    20
conclusion



     a+b. countermeasures suited to open operation in IxD
                   Expected risk                                  Circumstances                                                    Countermeasures
1 Practitioner infringes on a third party's patent 1.1 Failure to confirm the existence of 1.1.1 Patent search
rights (application before        being common patent prior to infringement                >> Patent search, making patent map
awareness or public use)                                                                   >> Securing an expert opinion
                                                                                           1.1.2 Application for patent and examination request
                                                                                           >> Application of patent and examination request
                                                   1.2 Patent infringement exists          1.2.1 Rights handling
                                                                                           >> Licensing, transfer of rights
                                                                                           1.2.2 Request for invalidation trial
                                                                                           >> Request for invalidation trial
                                                                                           1.2.3 Redesign
                                                                                           1.2.4 No countermeasure
2 Third party acquires patent rights for 2.1 No patent application submission              2.1.1 Publication and proof of common awareness or public use
technology produced by the practitioner (after                                             >> Publicatio and Proof of common awareness or public use
being common awareness or public use)                                                      2.1.2 Application of patent
                                                                                           >> Application of patent
                                                   2.2 Application for patent (after being 2.2.1 provision of information to patent office
                                                   common awareness or public use of the >> Provision of information to patent office
                                                   production) was submitted but has not (>> Publication and proof of common awareness or public use)
                                                   been issued as patent.
                                                   2.3 Application for patent (after being 2.3.1 Request for invalidation trial
                                                   common awareness or public use of the >> Publication and proof of common awareness or public use
                                                   production) was submitted and has been 2.3.2 Right of prior use
                                                   issued as patent.                       >> Publication and proof of common awareness or public use
                                                                                           2.3.3 Rights handling
                                                                                           >> Licensing, transfer of rights
                                                                                           (>> Publication and proof of common awareness or public use)
                                                                                           2.3. No countermeasure

                                                                                                                                                           .

                                                                                                                                                           21
conclusion



a+b. [prevention] countermeasures suited to open operation in IxD


   ‣   patent search and patent map
         ‣ possible with short period training *
         ‣ free database
          >> low cost :-)

         ‣ avoid infringement
         ‣ reduce negligence liability
         ‣ effective in 1)
          >> significant effect :-)

* 山口大学 大学研究推進機構 知的財産センター 特許情報検索 講習会 http://www.sangaku.yamaguchi-u.ac.jp/
chizai/chizai.html


                                                                            22
conclusion



a+b. [prevention] countermeasures suited to open operation in IxD


   ‣   notarization   fixed date

         ‣cheap, easy to obtain: less than $10
         >> low cost :-)

         ‣ proof of common awareness or public use
         ‣ irrefutable
         ‣ effective in 2)
          >> significant effect :-)




                                                                    23
conclusion



a+b. [prevention] countermeasures suited to open operation in IxD

   ‣   patent rights application / acquisition / maintenance

       ‣   expensive : $5k (from $170 to over $30k)
           >> gradual cost (high cost)  :-(

       ‣   proof of common awareness or public use
       ‣   exclusive right
       ‣   effective in 1) 2)
           >> gradual effect (very strong effect)  :-)

                     >>> gradual countermeasure >>> option


                                                                    24
conclusion



a+b. [after-the-case] countermeasures
      suited to open operation in IxD




   ‣   case-by-case countermeasure

       ‣   licensing
       ‣   rights transfer
       ‣   request for invalidation trial




                                            25
conclusion



a+b. countermeasures suited to open operation in IxD



 ‣   Prevention Countermeasure
     ‣ patent search and patent map
     ‣ notarization fixed date
     ‣ patent rights (application/acquisition/mainainance)(option)


 ‣   After-the-fact Countermeasure
     ‣ case-by-case basis
        ‣ licensing,rights transfer,request for invalidation trial...




                                                                        26
future subjects




   ‣   other risk and effectiveness of Open License
       ‣   other IP risks (design rights, trademarks, copyrights, etc.)
       ‣   risks other than IP (such as management)
       ‣   effectiveness of open license (including patent related article
           and defect liability risks)
       ‣   correspondence in cases where a market grows substantially


   ‣   building IP management model in IxD and Media Art
       ‣   IP creation cycle model that incorporates open management
       ‣   Open Management models in media art IxD




                                                                            27
Patent Risk and Countermeasures Related to
   Open Management in Interaction Design


             thank you for listening



     Yamaguchi Center for Arts and Media [YCAM]
                                   Yosuke SAKAI


                                              28

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Patent Risk and Countermeasures Related to Open Management in Interaction Design

  • 1. Patent Risk and Countermeasures Related to Open Management in Interaction Design 2012 10th International Conference of Asia Digital Art and Design Association & 6th International Conference of Taiwan Association of Digital Media Design Yamaguchi Center for Arts and Media [YCAM] Yosuke SAKAI 1
  • 2. Tremor Refrain 02 The Journal of the Society For Art and Science Volume.10, No.3 pp.201-203, 2011 Interactive System for Displaying Videos Recorded at Different Positions and Speeds Depending on Position of User's Face and Eyes - PATH 01 - The Virtual Reality Society of Japan the 15th Annual Conference 2010 2
  • 3. Yamaguchi Center for Arts and Media [YCAM] ‣ Art Center Specialized for Media Art ‣ Production Team www.ycam.jp
  • 4. Patent Risk and Countermeasures Related to Open Management in Interaction Design
  • 5. background Interaction Design (IxD) = design focused on communication with computers ‣ post GUI ‣ development of digital signage / ubiquitous computing ‣ emphasis in government policies * * 知的財産推進計画2006、技術戦略マップ2010 5
  • 6. background ‣ sole proprietors or small production companies develop creatively and lead the market ”Catchyoo Graffiti”, LM3LABS “Freqtric Drums”, Tetsuaki BABA “Nike Stadium Tokyo presents Mercurial Live” . 6
  • 7. background few previous study of IP management in IxD* What IP management is possible in IxD / suitable to IxD? . * 『九州大学先導的デジタルコンテンツ創成支援ユニット 報告書』2010年3月,九州大学先導的デジタルコンテンツ創成支援ユニット 7
  • 8. prior research composition elements of IP in IxD *1 current usage of Exclusive Management *2 problems of Exclusive Management ability of Open Management to solve them *3 . *1 Yosuke SAKAI, Haruo HAMADA: Management of intellectual property in interaction design -Consideration of elements as intellectual property and handling by present legal practice *2 Yosuke SAKAI, Haruo HAMADA: Management of intellectual property in interaction design -Case study on use of present legal practice *3 Yosuke Sakai: Case Study in Open Source Development in Interaction Design, Human Interface Symposium 2012 8
  • 9. prior research ‣ Open Management ‣ put product [ everybody can use / develop under certain rules] ‣ Open Source Software、Open Source Hardware、 Open Contents 9
  • 10. problem Open Management in IxD GOOD!? RISKS? . 10
  • 11. goal Risk in IxD Open Management IP Risk Patent Risk Countermeasure . 11
  • 12. method ‣ a. [general] patent risks / circumstances in Open Management, countermeasures ‣ b. [IxD] background * Yosuke SAKAI, Haruo HAMADA: Management of intellectual property in interaction design -Case study on use of present legal practice ‣ a+b. [IxD] countermeasure suited to IxD Open Management ‣ Conclusion 12
  • 13. result ‣ a. [general] patent risks / circumstances in Open Management, countermeasures ‣ b. [IxD] background * Yosuke SAKAI, Haruo HAMADA: Management of intellectual property in interaction design -Case study on use of present legal practice ‣ a+b. [IxD] countermeasure suited to IxD Open Operation ‣ Conclusion 13
  • 14. result a. [general] Expected risk, circumstances, and countermeasures ‣ expected risks ‣ 1) Practitioner infringes on third party's patent rights ‣ 2) Third party acquires patent rights for technology produced by the practitioner . 14
  • 15. result a. [general] Expected risk, circumstances, and countermeasures Expected risk Circumstances Countermeasures 1 Practitioner infringes on a third party's patent 1.1 Failure to confirm the existence of 1.1.1 Patent search rights (application before being common patent prior to infringement >> Patent search, making patent map awareness or public use) >> Securing an expert opinion 1.1.2 Application for patent and examination request >> Application of patent and examination request 1.2 Patent infringement exists 1.2.1 Rights handling >> Licensing, transfer of rights 1.2.2 Request for invalidation trial >> Request for invalidation trial 1.2.3 Redesign 1.2.4 No countermeasure 2 Third party acquires patent rights for 2.1 No patent application submission 2.1.1 Publication and proof of common awareness or public use technology produced by the practitioner (after >> Publication being common awareness or public use) >> Proof of common awareness or public use 2.1.2 Application of patent >> Application of patent 2.2 Application for patent (after being 2.2.1 provision of information to patent office common awareness or public use of the >> Provision of information to patent office production) was submitted but has not (>> Publication and proof of common awareness or public use) been issued as patent. 2.3 Application for patent (after being 2.3.1 Request for invalidation trial common awareness or public use of the >> Publication and proof of common awareness or public use production) was submitted and has been 2.3.2 Right of prior use issued as patent. >> Publication and proof of common awareness or public use 2.3.3 Rights handling >> Licensing, transfer of rights (>> Publication and proof of common awareness or public use) 2.3. No countermeasure 15
  • 16. result ‣ a. [general] patent risks / circumstances in Open Management, countermeasures ‣ b. [IxD] background * Yosuke SAKAI, Haruo HAMADA: Management of intellectual property in interaction design -Case study on use of present legal practice ‣ a+b. [IxD] countermeasure suited to IxD Open Management ‣ Conclusion 16
  • 17. result b. [IxD] Background rerated to Patent Risk ‣ cost issue ‣ small budget * Low Cost Countermeasure * Yosuke SAKAI, Haruo HAMADA: Management of intellectual property in interaction design -Case study on use of present legal practice 17
  • 18. result b. [IxD] Background rerated to Patent Risk ‣ market ‣ little competition, open culture *1 ‣ little conflict ‣ pursuing court case ‣ expensive to pursue court case ‣ low amount of damage compensation *2 ‣ damage to the plaintiff s own image ‣ low incidence rate Necessary and Sufficient Countermeasure * Yosuke SAKAI, Haruo HAMADA: Management of intellectual property in interaction design -Case study on use of present legal practice * 日本弁理士会 平成17年度ソフトウェア委員会 第2部会「オープンソースソフトウェアのライセンスと特許権」パテント2006 Vol.59 No.6 18
  • 19. result b. [IxD] Background rerated to Patent Risk Low Cost Countermeasure Necessary and Sufficient Countermeasure . 19
  • 20. result ‣ a. [general] patent risks / circumstances in Open Management, countermeasures ‣ b. [IxD] background * Yosuke SAKAI, Haruo HAMADA: Management of intellectual property in interaction design -Case study on use of present legal practice ‣ a+b. [IxD] countermeasure suited to IxD Open Operation ‣ Conclusion 20
  • 21. conclusion a+b. countermeasures suited to open operation in IxD Expected risk Circumstances Countermeasures 1 Practitioner infringes on a third party's patent 1.1 Failure to confirm the existence of 1.1.1 Patent search rights (application before being common patent prior to infringement >> Patent search, making patent map awareness or public use) >> Securing an expert opinion 1.1.2 Application for patent and examination request >> Application of patent and examination request 1.2 Patent infringement exists 1.2.1 Rights handling >> Licensing, transfer of rights 1.2.2 Request for invalidation trial >> Request for invalidation trial 1.2.3 Redesign 1.2.4 No countermeasure 2 Third party acquires patent rights for 2.1 No patent application submission 2.1.1 Publication and proof of common awareness or public use technology produced by the practitioner (after >> Publicatio and Proof of common awareness or public use being common awareness or public use) 2.1.2 Application of patent >> Application of patent 2.2 Application for patent (after being 2.2.1 provision of information to patent office common awareness or public use of the >> Provision of information to patent office production) was submitted but has not (>> Publication and proof of common awareness or public use) been issued as patent. 2.3 Application for patent (after being 2.3.1 Request for invalidation trial common awareness or public use of the >> Publication and proof of common awareness or public use production) was submitted and has been 2.3.2 Right of prior use issued as patent. >> Publication and proof of common awareness or public use 2.3.3 Rights handling >> Licensing, transfer of rights (>> Publication and proof of common awareness or public use) 2.3. No countermeasure . 21
  • 22. conclusion a+b. [prevention] countermeasures suited to open operation in IxD ‣ patent search and patent map ‣ possible with short period training * ‣ free database >> low cost :-) ‣ avoid infringement ‣ reduce negligence liability ‣ effective in 1) >> significant effect :-) * 山口大学 大学研究推進機構 知的財産センター 特許情報検索 講習会 http://www.sangaku.yamaguchi-u.ac.jp/ chizai/chizai.html 22
  • 23. conclusion a+b. [prevention] countermeasures suited to open operation in IxD ‣ notarization fixed date ‣cheap, easy to obtain: less than $10 >> low cost :-) ‣ proof of common awareness or public use ‣ irrefutable ‣ effective in 2) >> significant effect :-) 23
  • 24. conclusion a+b. [prevention] countermeasures suited to open operation in IxD ‣ patent rights application / acquisition / maintenance ‣ expensive : $5k (from $170 to over $30k) >> gradual cost (high cost)  :-( ‣ proof of common awareness or public use ‣ exclusive right ‣ effective in 1) 2) >> gradual effect (very strong effect)  :-) >>> gradual countermeasure >>> option 24
  • 25. conclusion a+b. [after-the-case] countermeasures suited to open operation in IxD ‣ case-by-case countermeasure ‣ licensing ‣ rights transfer ‣ request for invalidation trial 25
  • 26. conclusion a+b. countermeasures suited to open operation in IxD ‣ Prevention Countermeasure ‣ patent search and patent map ‣ notarization fixed date ‣ patent rights (application/acquisition/mainainance)(option) ‣ After-the-fact Countermeasure ‣ case-by-case basis ‣ licensing,rights transfer,request for invalidation trial... 26
  • 27. future subjects ‣ other risk and effectiveness of Open License ‣ other IP risks (design rights, trademarks, copyrights, etc.) ‣ risks other than IP (such as management) ‣ effectiveness of open license (including patent related article and defect liability risks) ‣ correspondence in cases where a market grows substantially ‣ building IP management model in IxD and Media Art ‣ IP creation cycle model that incorporates open management ‣ Open Management models in media art IxD 27
  • 28. Patent Risk and Countermeasures Related to Open Management in Interaction Design thank you for listening Yamaguchi Center for Arts and Media [YCAM] Yosuke SAKAI 28