9. Blogging is big because there are so many READERS Blogs Social Networks Facebook is closer to 1:1 Twitter is probably 5:1 Blogs: 10 – 10M:1 readers to bloggers
20. Social Media Marketing engagement time “ Watching TV with tweeting on TV topics” “ Social” is to increase NOT the reach , but the engagement to content (没頭度)
21. How to accelerate market penetration? PR (social) to Early Adopters AD to Early Majority PR to Majority time Combination of “Social” with Advertising would enhance marketing