Marketing can help sales teams in several ways: 1. Centralizing social media profiles and ensuring they follow best practices to promote the brand. 2. Identifying new sales opportunities by monitoring industry trends like mergers or changes in the customer base. 3. Developing sales plays and storyboards to help guide customers through the buying process and providing relevant content. 4. Building a digital content library organized by customer persona and stage to allow sales to easily find relevant assets to share. 5. Analyzing customer content consumption to help sales prioritize key accounts that are actively engaged.

1. HOW TO INVOLVE YOUR
MARKETING TEAM IN
MODERN DIGITAL
SELLING

2. 1. Centralizing and
rebranding
everybody’s
social profiles
Having centralized and rebranded social
profiles will make a seller as a brand
within your brand. Marketing can assist
with guaranteeing your sales team’s
images, summaries and headlines are
used to their greatest potential.
Marketing can likewise work to ensure
best practices like adding rich media to
profiles are being followed.

3. 2. Centralizing
trigger-based sales
opportunities
Marketing is also involved in top of the
funnel business development since they
have demand generation rolling up
and also centralized trigger based sales
opportunities. They can monitor job
changes within a market, triggers for
mergers and acquisitions, changes to
your competitors, and changes to
vendors/customer base.

4. 3. Creating sales
plays and
storyboards
Marketing can work with sales by
developing a series of sales plays and
story boards that can help a customer
through the buying journey. Marketing’s
key responsibility here is providing the
sales professional with a variety of
different assets that sales will then share
with the customer.

5. 4. Building a
digitally rich
content library
Marketing can assist with the continuing
`nurturing of the customer’ through
having a series of assets organized by
buyer persona, buyer journey stage, and
asset type. This allows the sales
professional to search out the proper
assets to share with customers—assets
that relate to the conversation they’re
having with customers, like new trends,
new ideas, and best practices.

6. 5. Further analyzing
customers’ content
consumption
Marketing can help sales with the insight
like which accounts are actively engaged,
and which ones are less interested. This
will be really helpful for sales in focusing
more on their key accounts.

7. PHONE
(800) 643-5512
EMAIL
info@salesforlife.com
OFFICE
40 Eglinton Ave E. Suite 200 Toronto, ON,
M4P 3A2, Canada
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