Social Selling is essentially networking with potential buyers on social media channels to cultivate new connections and find and target qualified leads.

1. W W W . S A L E S F O R L I F E . C O M
S o c i a l S e l l i n g i s t h e N a m e
o f t h e G a m e
i n D i g i t a l M a r k e t i n g !

2. 2019 Annual Report 02
Digitalization has completely revolutionized the
buyer behavior. Today, buyers are not interested
in cold calls or pushy salesmen. Sales reps need
to connect with potential buyers to convert. And,
social selling is proving to be a game-changer in
this aspect!
Before we delve into how social selling impacts
the marketing scenario, let us understand what
exactly social selling is?
is essentially networking with
potential buyers on social media channels
to cultivate new connections and find and
target qualified leads.
Social selling

3. Here Are Some Interesting
Facts On
Social Selling
Companies with consistent social selling
processes are 40% more likely to hit sales
revenues than non-social sellers. (Source:
Sales for Life)
As per LinkedIn social sellers attract 45%
more opportunities than their peers. They
are 51% more likely to achieve quotas and
outsell their non-social counterparts 78%
of the time.
39% of B2B professionals said social selling
reduced the time spent on researching
potential leads while a third said they earned
more leads with the strategy. 31% reported
better relationships with clients. (Source:
eMarketer)

4. The first step in marketing today is
understanding your buyer. You need to find out
their needs, their pain points, and everything
else about them.
Social media channels provide you all the data
that you need about your buyers. You also
need to find out the social channels they use
and the time at which they are active.
After collecting all the data about your leads,
you can strategize your marketing. You can
create relevant content and share on channels
they are active on and engage them.
The most effective channel for B2B marketing
is LinkedIn. As a marketer, you will need to
build a strong personal brand on LinkedIn and
share content that addresses the needs of your
buyers.
This will facilitate building relationships with
your buyers.
How Does Social Selling
Work?

5. These relationships could eventually turn into
purchase decisions.
Social selling does not end at conversions. You
can continue to nurture the relationships with
your clients with the help of powerful content.
In the current marketing scenario, social selling
has proved to be one of the most effective
means of marketing!
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www.salesforlife.com