Are you implementing social selling strategies within your sales organization? If yes, have you ever measured the revenue generated through social selling? Here, we have mentioned some tools and their role in measuring social selling ROI.

1. Tools To Measure
Social Selling Effectiveness

2. These four tools surely help you measure social selling at
each stage of the sales funnel.
CRM
Marketing automation
platform
Content aggregator
and distribution
platform
Social platforms, such
as LinkedIn and
Twitter

3. Let’s now look at the three stages of the sales funnel and examine
how you can use these tools to measure social selling at both a
corporate and a sales professional level.
Top of the Sales Funnel:
Driving Leads

4. Tag lead sources
You need CRM to identify at a corporate level whether you’re
creating leads when you share insights or begin conversations
socially.
Capture your buyer’s digital fingerprints
You can customize your tracking by inserting UTM parameter
codes that you can tie directly to digital assets in content
sharing tools such as employee advocacy.
Content shared by your sales professionals
You can also track the content being
shared by sales professionals using
employee advocacy tools.

5. Middle of the Funnel: Creation of Opportunity
Conversion: What leads are influenced by social?
CRM account history information let you track social conversations
through a platform like Linkedin

6. Bottom of the Funnel: Nurturing Towards the Deal
The art of the deal
At this stage Marketing automation platform helps to track
every digital asset that you’re using and tie it to your content
library and sharing tool like employee advocacy.
Influencing the behind-the-scenes decision makers
Marketing automation platform
helps to check whether the sales
rep has been working with a
particular decision maker through
one-to-one meetings, social also
plays an important role behind the
scenes.

7. Thank You!
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